Nordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life.
When he came to California in the mid-1980s Joar was unable to find the quality fish oil he relied on and had to bring bottles from Norway. Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to contribute to advancing fish oil quality and industry standards.
Guided by his personal mission to bring high quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavouring, taste, delivery, and processing.
Nordic Naturals was inspired to produce their Nordic Pet Collection™ to provide dog and cat companions with the same quality oils that are produced for humans, so they too can benefit from their exceptional quality omega-3 fish oils.