Cat Grooming, Dental & Hygiene

Cats are famously fastidious self-groomers, but even the most diligent cat benefits from a little help. The right grooming routine keeps the coat clean, the skin healthy and the whole cat comfortable, and it's also a wonderful opportunity to check your cat over and catch any issues early. Our natural cat grooming and hygiene range is paraben-free, pH-balanced and gently formulated to suit even sensitive skin.

Choosing the right cat shampoo

One of the most important things to know is that human shampoo should never be used on cats. A cat's skin has a different pH balance from ours, and human products , including baby shampoo , can strip the skin's natural protective barrier and cause irritation. Cat-specific, pH-balanced shampoos are formulated to be gentle and safe. Within our range you'll find:

• Hypoallergenic shampoos – for cats with sensitive or reactive skin
• Antifungal shampoos – for cats prone to fungal skin issues (always with vet guidance)
• Allergy-friendly formulas – free from common irritants, supporting comfortable skin and coat condition
• Conditioners – to smooth, detangle and soften the coat after washing

When and how to bathe your cat

Most cats don't need frequent bathing , their self-grooming is remarkably effective. However, a bath can be helpful if your cat has got into something messy, has a skin condition that benefits from a medicated shampoo, or (in some senior or overweight cats) struggles to groom themselves fully. When you do bathe your cat, use lukewarm water, a cat-specific shampoo, and work quickly and calmly. Wrap them in a warm towel straight away and keep them in a warm room until fully dry.

Brushing and coat care

Regular brushing is the cornerstone of coat care for most cats, and the right tool depends on coat type:

• Long-haired cats need daily brushing to prevent tangles and matting
• Short-haired cats benefit from weekly brushing to remove loose hair and distribute natural oils
• Regular brushing also reduces the amount of hair swallowed during self-grooming, helping to prevent hairballs

A good comb or slicker brush also lets you check the skin for any redness, lumps, fleas or signs of itching and irritation that might need attention.

Dental hygiene

Dental health is a crucial but often overlooked part of cat care , most cats show signs of dental disease by the time they're three. For toothbrushes, enzymatic toothpaste, water additives and dental treats designed for cats, take a look at our dedicated cat dental care range.

Eye, ear and paw hygiene

A gentle wipe with a clean, damp cloth keeps the eye area free from discharge and the inner corner of the ear clean. For ears, clean only the visible part , never probe into the ear canal. For paw care, check between toes regularly for debris, especially in long-haired cats. For more targeted eye and ear care, including natural ear cleaners and drops, explore our dedicated range.

Making grooming a positive experience

• Start grooming young if possible, so your cat grows up accepting it as normal
• Keep sessions short and positive, with praise and treats as reward
• Always use products designed for cats, never for humans or dogs
• Check the skin and coat as you go , early spotting of issues saves bigger problems later

When to see your vet

If a skin problem persists, worsens, or you suspect a fungal or allergic condition, always check with your vet before choosing a medicated shampoo, as the cause is best identified first. Matting that can't be brushed out, sore or broken skin, and sudden changes in coat condition should also be checked.