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4-Legger
4Legger is an American Company that was set up by a woman who lost her dog to cancer. It is an astonishing fact that nearly 50% of dogs die from cancer and 95% of dog cancers are due to lifestyle and environmental factors. It was that statistic was the motivation behind 4-Legger.

4Legger developed the world's first aloe based USDA Organic Dog Shampoo because they wanted pet parents to see their products were truly all natural, safe and non-toxic.

The ingredients are carefully selected for sustainability, ethical harvesting/growing practices i.e. how the ingredients are grown, harvested, processed, transported, packaged, and shipped.

All of their products are made in the USA in small batches to ensure quality.

Certified organic dog grooming products also verify that there are no GMO ingredients, no pesticides, herbicides, artificial colors, or artificial fragrance.

Only truly natural ingredients go in the bottle and of course on your dog! Be part of the 4-Legger's pet family!

a Dog Person
At a Dog Person, they believe our dogs deserve nothing but the best.

Their journey began with their beloved Teddy. He inspired them to create something special after experiencing common health issues like skin allergies and a problematic gut that couldn't be properly diagnosed. The frustration of not understanding Teddy's needs, coupled with the overwhelming costs of vets, added to their struggle. Teddy sadly crossed the rainbow bridge much earlier than expected, which ignited a fire within them to develop products that genuinely improve the health and happiness of dogs everywhere.

Adios Plastic
Adios Plastic is committed to reducing the 8 million tons of plastic that end up in our oceans every year. By offering plastic free alternative products.

Ben the founder of Adios Plastic had the idea for Adios Plastic originally in 2017 after he became aware of the devastating effects that plastic was having on the environment. Ben wanted to do something to help, but wasn’t sure what. He made changes in his life right away to reduce his single use plastic consumption. But he wanted to do more, a lot more and since he loves animals, he thought that producing something plastic free for pets would be great!

After months of research, Ben learnt that almost all dog poo bags on the market are not as eco friendly as they claim. Companies were, and still are green washing customers using clever marketing techniques.

Adios Plastic is a sustainability-led pet care brand on a mission to eliminate misleading “eco” claims and reduce plastic pollution caused by dog waste bags. Adios champions certified compostable dog poo bags made from plant-based materials that are designed to break down naturally without leaving toxic residue behind. Focused on transparency, environmental responsibility, and practical everyday solutions, Adios Plastic helps dog owners make genuinely greener choices without compromising convenience

Adored Beast
Adored Beast Apothecary is the next chapter in the work of Julie Anne Lee DCH, RCSHom as she strives to make a difference in the lives of companion animals.

Julie Anne has trail blazed the advancement of holistic pet care and brings her wealth of experience to all aspects of the Adored Beast Apothecary.

As a practitioner, teacher, and consultant, she has expanded the world of animal wellness, both reclaiming and scientifically evolving, the time-honoured, common-sense practice of nature-based animal health care.

Lee is an Associate Member of the British Association of Homeopathic Veterinary Surgeons. She taught aught Introduction to Holistic Veterinary Medicine to 4th year foreign Veterinary students at Sprott College, BC and also developed and taught a three year post graduate program for Veterinarians and Homeopaths at the College of Animal Homeopathic Medicine.

Lee regularly lectures at Veterinarian Conferences, Conducts Homeopathic Small Animal, Livestock and Equine Workshops, along with private and public seminars throughout North America.

Owing the first licensed holistic Veterinary hospital in Canada Julie Anne DCH was determined to produce products for animals using the same formulas she clinically tested in her hospital for decades. Formulas she 100% guarantees to be the most natural professional human grade that has changed thousands of animals lives.

Albie's Boutique
Albies Boutique evolved out of Albie the dog assisting Sarah in her shop where she makes and sells handmade artwork and gifts.

Albie liked to wear a bow tie or tie on his work days and it soon became clear that he was, and is, an excellent sales doggy.

Albies Boutique was then established as a unique handmade shop giving Albus Dumbledog a new position as CEO and Marketing Director of his own business, selling their products with his own distinctive style and personality, whilst Sarah and her team work hard behind the scenes making the lovely products he sells.

They all hope you and your furry friends enjoy these products as much as they enjoy making and modelling them.
Anco Dog Treats
Anco is a family-owned Scottish company with over 30 years of experience creating natural, meat-based dog treats.

Committed to quality, Anco uses carefully sourced ingredients and gentle air-drying and cold-pressing methods to preserve natural nutrients, flavour, and goodness. Their range of 100% natural treats includes training rewards, long-lasting chews, and options for dogs with sensitive dietary needs. They do not source from China.

Built on the principles of pure, simple nutrition, Anco provides wholesome treats that support the health and wellbeing of dogs of all ages and sizes.

Anco brands include:-

Naturals a range of 100% natural, healthy, gluten free, tasty dog treats, sourced from the finest ingredients. All gently air dried to preserve as many natural nutrients as possible.

Oceans a very healthy, gluten free, hypo-allergenic fish treat range.

Bakes are delicious and wholesome, grain-free biscuits, traditionally batch-baked in the UK using the finest human-grade ingredients.

Trainers single protein, bite size, air-dried training treats in a pocket friendly resealable pack.
Ancol
Ancol is an independent, family owned company specialising in the supply of pet accessories for dogs, cats and small animals. From their West Midlands base in Walsall they have been developing both functional and luxurious products for discerning pet owners for almost 40 years, using their unrivalled experience, passion and knowledge to become the market leader in pet accessories.

Ancol take great pride in their reputation for providing exceptional service, quality and reliability, while their ever expanding, talented workforce is wholly committed to delivering their customers exciting new ranges and product advances at every opportunity.

Ancol's beliefs are honesty, reliability and respect. These three words reflect everything they stand for and are held true by every single one of their employees, from the directors to the warehouse workers.

Ancol is an independent, family owned company are the market leaders in pet accessories for dogs, cats and small animals.

AniForte
Founded in Germany in 2013, AniForte is a family-owned brand dedicated to producing high-quality natural supplements, foods and care products for dogs and cats. Built on the belief that nature provides many of the best ingredients to support health and wellbeing, AniForte combines carefully selected natural raw materials with modern nutritional expertise to create products that pets and owners can trust.

Quality begins with the ingredients. AniForte works with trusted suppliers to source premium natural raw materials, including herbs, botanicals, oils and other carefully selected ingredients chosen for their nutritional value. Wherever possible, ingredients are responsibly sourced, gently processed and free from unnecessary artificial additives, helping to preserve their natural qualities.

Unlike many pet brands, AniForte develops and manufactures the majority of its products in its own German production facilities. Working alongside veterinarians, animal nutritionists and animal health practitioners, the team oversees every stage of production—from selecting raw materials through to blending, filling and packaging. Gentle manufacturing methods are used to help retain the natural nutrients, while independent laboratories regularly test batches for heavy metals, contaminants and other impurities to ensure consistently high quality.

Sustainability is also an important part of the AniForte philosophy. The company continually works to reduce its environmental impact by using responsibly sourced ingredients where possible, shortening transport distances and gradually introducing more environmentally friendly packaging materials.

Today, AniForte offers an extensive range of natural supplements, foods and grooming products designed to support every stage of a pet's life. From digestive and joint support to skin, coat and everyday wellbeing, every product is developed with the same commitment to quality, transparency and the power of nature.

Apawtiser
Apawtiser make tasty handmade, hypoallergenic dog treats suitable for dogs with food intolerances. Free from common canine allergens.

Apawtiser Dog treats came about as a result of their cocker spaniel, Mac who had a very sensitive tummy with many food intolerances. This led them to develop their own range of dog treats which were more suited to sensitive tummies.

Apawtiser dog treats are the result of over two years of product development and testing. These dog treats are not only hypoallergenic but also offer a good shelf life.

The absence of any animal products allows dogs with any animal protein sensitivities to enjoy a tasty treat. The plant based proteins in Apawtiser treats are some of the least likely to cause allergic reactions in dogs. They use a variety of flours to provide a whole host of flavours whilst avoiding wheat which is a common allergen.

The ingredients used are all-natural and high-quality; free from artificial colourings, flavourings and preservatives; for example their peanut butter is hand-made and only contains peanuts.

A. Vogel
A.Vogel herbal remedies are marketed in the UK and Ireland by Bioforce (UK) Ltd. Bioforce is at the forefront of phytotherapy, the science of using herbs to maintain health and influence illness. The A.Vogel range of fresh herb tinctures are manufactured in Switzerland and transported to Scotland where they are bottled in their modern facility which operates to Good Manufacturing Practice standards.

The majority of herbs used to produce the range are grown using a strict organic protocol, mainly in the fertile conditions of Roggwil, Switzerland, allowing the company to exert complete control over the cultivation of plants, from planting through to harvesting. They have complete traceability of the raw materials.

In stock are their range of Animal Essences which are made to the same principles as the Flower Essences for human use. Animals can also experience the same range of emotions as humans - fear, rage, sadness, anxiety, jealousy and a myriad of other feelings can affect their well being. Animal Essences may help by promoting calm, well-adjusted, balanced behaviour.

Bach Flower Remedies for Pets
Bach Flower Remedies has a heritage stretching back almost 100 years. The system was developed by physician and researcher Dr Edward Bach, who began exploring the use of flower essences in the late 1920s and 1930s, creating a range of remedies based on carefully selected flowers and plants.

Rescue Remedy Pet brings this long-established approach to our four-legged companions. Specially formulated for pets, it combines five traditional Bach flower essences – Rock Rose, Impatiens, Clematis, Star of Bethlehem and Cherry Plum in an easy-to-use, alcohol-free formula.

Designed to provide gentle emotional support during stressful or unsettling situations, Rescue Remedy Pet can be useful during occasions such as fireworks and thunderstorms, travelling, visits to the vet or groomer, changes in routine and other unfamiliar situations.

Simple to add to food, water or a treat, Rescue Remedy Pet provides a natural and convenient way to help support calm and emotional wellbeing when your pet may need a little extra reassurance.

Bark & Whiskers (Mercola)
Dr Mercola is the founder of Mercola.com which is the most visited natural health website with over 1.5 million subscribers. Dr Mercola is also a bestselling author and is passionate about natural health.

Dr Mercola is not only passionate about human health but is also pet health and has set up HealthyPets.Mercola.com in 2009 with Dr Karen Becker, a proactive and integrative wellness veterinarian. Karen is passionate about feeding species-appropriate nutrition to pets as it is her belief that the right nutrition is the foundation for good health and a long life.

The Mercola team has developed a number of excellent pet products including supplements, grooming products and accessories for dogs and cats. They are the very best quality supplements on the market which go through very stringent quality control measures.

They are not widely available in the UK, but we felt these products should be made available for you to buy.

BarkinBISTRO
BarkinBISTRO are a company on a mission to help as many dogs as possible on the road to good health, through a balanced wholefood diet.

They produce products of the highest quality without compromising health for cost… EVER!

Their brand-new range of 7 powerful organ supplements are made with one simple mission: to bring nature’s most nutrient-rich foods back into your pet’s bowl.

Crafted from ethically sourced, grass-fed beef and bovine organs, each supplement delivers targeted, species-appropriate nutrition to help pets thrive – the way nature intended.

Freeze-dried for maximum nutrient retention and made without any fillers, preservatives, or synthetic additives, barkinBISTRO's single-ingredient organ supplements are the perfect way to nourish your dog or cat from the inside out.
Barney's Biscuit Boxes
The story of Barney’s Biscuit Boxes started with Barney, their rescue Labrador cross, born on a puppy farm, but saved, and found his forever home with them.

Barney inspired us to create our first product in 2014 which was an advent calendar for dogs - a different treat every day of advent for your dog, from some of the best known brands in the market producing high quality dog treats. In 2017 Barney developed a food allergy and the journey to find the tastiest, most nutritious, and allergen free food and treats began – with the additional challenge of being able to satisfy the notorious food vacuum that is the Labrador (and make him chew!). They researched and found a leading dog nutritionist (one who was ambitious and excited to work with them) and with fresh ingredients (which isn’t usually done as ‘that’s not how it’s done’, ‘fresh ingredients make it too difficult to create a repeatable product’’). The testing process was long, detailed and challenging, but ultimately very successful and Barney’s own biscuits were born.

Barney's Biscuits:

Use the highest quality ingredients, British where at all possible

100% natural food at all times

No meal, no derivatives

No preservatives and no additives

No salt, no sugar

Environmentally friendly

Hand-made = hand rolled, hand cut, hand baked, hand packed

Healthy dog treats made from fruit, vegetables and meat
Bella's Apothecary
Bellas Apothecary are passionate about sourcing natural health supplements with proven therapeutic benefits backed by peer reviewed scientific research.

Bella's Apothecary is family-run firm of pet lovers. They know from experience just how extraordinary their Run-Free product is and they hope that you will too! In fact, colostrum is an ancient remedy, known about and appreciated for thousands of years. It's a cornerstone of Ayuverdic medicine. It used to be here too, until pharmaceuticals came along.

Bellas Apothecary source our colostrum from a small cooperative of organic dairy hill farms.

Be:Loved
Be:Loved believes in proper pampering from palm to paw.

With their holistic approach to animal health care and using almost entirely natural ingredients, Be:Loved have created a luxurious, affordable, effective range of wellness & lifestyle care & grooming products for pets & their people.

Their products are handmade with love in the UK and are tested on humans. Handpicked from hedgerows, these calming balms, soothing salves, scented shampoo bars and spritzes reassure sore paws and help nourish coats and tails to shine. Let your animals roam itch-free, odour-free, carefree. Dote on them. They deserve it. Let them BeLoved.

Powerful & plant based PET WELLNESS, powered by natural science.

BioPreparation
BioPreparation formulas (BioSuperfood for humans) are whole food products and not just supplements. They are whole foods formulated to nourish, energise and balance the entire body instead of simply targeting the symptoms of disease and imbalance.

Bio-Algae Concentrates (BAC) is a complete, balanced and synergistic whole food composed of microalgae based ingredients. BAC has a completeness, balance and synergy that is not possible in any single algae or other food supplement. The result is a more powerful, rejuvenating, healing and nourishing effect on the body and brain.

The algae in Bio-Algae Concentrates (BAC) are carefully grown and harvested in a hydroponic pure environment, protected from pollutants, guaranteed free of herbicides and pesticides, blended, encapsulated and bottled under strict quality control.

The algae are protected with a proprietary freeze-drying technology that fully preserves the nutrients. Importantly, the concentration of the algae is achieved through the use of specifically developed proprietary techniques that result from 20,000 man hours of research in the former USSR.

As it is a natural product concentrations will vary slightly but in terms of anti-oxidants the F1k formulation is about 20 times as concentrated, the F2k formulation about 100 times and the F3k formulation about 500 times as concentrated as normal algae. Each production is analysed and checked for pesticides, herbicides, mercury, lead, bacteria, parasites, and other pollutants.

Biogance/Biospotix
BIOGANCE is the premiere French brand of hygiene and care products for pets, directly inspired by nature and formulated from organic and natural ingredients. BIOGANCE wants to give the best to our dogs and cats.

BIOGANCE is a dynamic and innovative company that relies on the expertise and know-how of chemists, pharmacists and veterinarians for the greatest welfare of pets.

BIOGANCE products are not tested on animals and are guaranteed to not contain parabens, phenoxyethanol or animal oils. Even their packaging and caps are 100% recyclable.

Bogar
Bogar is a Swiss Company producing innovative, high quality, needs-based solutions in the areas of skin and coat care and dental hygiene for cats and dogs.

Bogar live up to these high standards, thanks to the intensive development with veterinarians, biologists and food technologists from Bogar and in co-operation with external specialists, institutes and universities. Also from regular quality control, both internally and externally by specialised, independent institutes.

Bogar products contain natural ingredients, shampoos are silicone and paraben free, whilst other products are free from artificial preservatives, perfumes and colourants.

Boil & Broth
Rachel started Boil and Broth back in 2018 after seeing the demand for the products she was making. Rachel herself had health issues and she researched a lot about her condition and finally developed her own diet, as well as making broth and kefir water to help. Within 12 weeks she had reversed her condition.

Rachel has grown her small family business from selling a few orders a week to establishing a great business on a private farm selling her products to people all over the country, including the pet side of the business.

Sustainability: Boil and Broth are passionate about their environment too which is why they are working hard to be as sustainable as possible. They also believe in encouraging others to do the same - what’s good for our planet has to be good for us too.

Packaging: Their plastic bottles are made from recycled plastic and can also be put in the recycling bin when you have used them. In the coming months, they will be transitioning their pouches to recyclable pouches. You will be able to recycle these pouches at your local supermarkets.

Ingredients: Boil & Broth use bones from animals that would otherwise go to landfill. Our apples, for apple cider vinegar, are sourced from local orchards – often apples go to waste.

Borvo Nutrients
Borvo Nutrients specialises in natural nutritional supplements for dogs, harnessing the benefits of carefully selected European-sourced ingredients to support health and wellbeing from the inside out.

Their beautiful company logo is the Celtic god, Borvo, who was known as the god of healing springs. The Celts believed that there were supernatural forces in every aspect of the natural world and they prayed to a series of gods that represented the most important parts of their natural surroundings.

The range has a particular focus on nutrient-rich seaweeds, microalgae, medicinal mushrooms and naturally occurring bioactive compounds. Ingredients such as spirulina, chlorella, humic acid and eggshell membrane are available alongside targeted formulations designed to support areas including joint and mobility health, digestion, skin and coat condition, dental health, eye health and general vitality.

Borvo's functional mushroom range includes Lion's Mane, Chaga, Maitake and Shiitake extracts. Their mushroom supplements use ultrasound-assisted extraction, a process designed to break down the mushroom's cellular structure and improve the availability of naturally occurring bioactive compounds.

With an emphasis on natural ingredients, sustainability and bioavailability, Borvo Nutrients offers a distinctive approach to canine supplementation – combining the nutritional potential of land and marine-derived ingredients to provide simple, everyday support for dogs of all ages.

To understand more about the benefits of seaweed, please read our blog on The Health Benefits of Seaweed.

Borvo Nutrients was established by Tim Kinghan who is also responsible for the brand Seaweed For Dogs.

Canadian Health Products
ESSIAC ® is a world renowned herbal formula developed by Rene M. Caisse, a Canadian nurse.

Canine Creations Cheshire
Canine Creations are a small, family-run business, established in 2021 are based locally in Nantwich, Cheshire dedicated to crafting high-quality, healthy and natural treats for dogs.

All their dog treats are handmade with love in their very own onsite Barkery, using only the finest, dog-friendly ingredients. Freshly baked in small batches, these delicious treats are crafted to be both healthy and irresistible for your four-legged friend.

Canine Creation's Chief Taster is Winston and the business was set up in a quest to find allergy-friendly treats for Winston. Now Canine Creations has evolved into a growing brand, known for their handcrafted, gourmet-style dog biscuits and innovative treat ranges.

From crunchy biscuits to meaty treats, every treat is made with quality, care, and tail-wagging taste in mind. Because your pup deserves nothing but the best!

Cedarcide
Avoid bugs & bites with non-toxic solutions that actually work.

Cedarcide believe everyone deserves a life free of dangerous bugs and painful bites, and that you shouldn’t have to resort to scary chemicals to make that happen. Join us on our mission to make the world a safer place for our families and pets.

CliniPaw
The people behind CliniPaw are pet parents just like you, dedicated to helping furry family members live their healthiest, happiest lives. Their mission is to support you in giving your pets the best care possible with their tasty, science-backed nutritional food toppers.

Each product is thoughtfully crafted to support your pet's long-term health and well-being, while helping prevent future health issues, so your pets can thrive at every stage of life.

Clydach Farm
Clydach Farm are an award-winning, forwarding thinking business specialising in natural dog food putting pets and pet owners at the heart of everything that they do.

Clydach manufacture naturally healthy, wholesome pet food, packed with ethically sourced British meat, digestible carbohydrates and an array of health-promoting botanicals.

They care about what you pets eat and where it comes from.

Backing Britain - their commitment to UK farming and agriculture is fundermental to the way they make pet foods. They build lasting, loving and personable relationships with their farmers across the British Isles; it means they get the pick of their crop, and make sure they get a fair deal too.

The finest foods in the land - although they use the best quality raw materials, it is their knowledge and understanding of how they use their raw materials into a formulation that makes it extra special.

The best for you and your pet - Clydach truly are dedicated to pets and pet parents. It is at the heart of everything they do, and the reason why they do it. A promise that they will always keep; you and your pet will be at the forefront of all of their decisions.

CSJ
CSJ who are based in Denbighshire make a range of natural pet products from supplements to dog treats as well as their own range of dog food.

Creature Comforters
Creature Comforters make a range of natural products for people and animals and for over 40 years have supplied their Blends and Essences to holistic therapists, vets, trainers, behaviourists and to people and their pets around the world.

Using analysis of hundreds of Flower Essence Consultation case studies over the past three decades Creature Comforters are proud to have developed and manufactured The Original Pet Blends® - for the key emotional and behavioural problems experienced by animals.

Used by vets, trainers and people with their pets worldwide for over 25 years.

Cytoplan
Cytoplan believe that dogs need the same quality of food and supplements as we do. Formulated using the highest quality human food-grade raw materials, the exciting new CytoPet® range has been designed to provide energy, health and vitality for your dog.

Cytoplan is a unique science-based supplement company exclusively supplying the needs of health care professionals and their patients. Cytoplan was founded ifn 1990, by practitioners with many years experience in nutrition science. Their emphasis is on quality, innovation and efficacy of product and Cytoplan has been a leader in the field of food-based supplementation for many years.

They work closely with Doctors and scientists to produce products, which are highly bio-effective, truly innovative and backed by research and studies. They have a reputation for quality, integrity, innovation and excellent service. All their products are conceived by common sense, grounded in science and proven with results. Cytoplan products are for those who are serious about health, trust that nature holds the key to real health and want a company they can believe in.

Danish Designs
Danish Design has a reputation that reaches far and wide delivering super quality products throughout the UK and Europe.

Their Danish designer Susanne Mortensen has designed a range of pet products which are exquisitely designed to provide style, comfort and functionality for any discerning pet and owner.

At Danish Design they really do care about every last detail.

Diet' Dog
Diet’Dog’s mission is to ensure the wellbeing of all dogs and cats whatever their age, size, breed or activity.

Diet’Dog believe in using the best possible human grade ingredients they can source and meeting high ethical standards. Using premium and ethically sourced ingredients, every product combines 100% natural ingredients to promote optimum health. All products are manufactured in France and comply with European Union established standards and guidelines to ensure traceability of their ingredients and optimal conditions for manufacture of their products. None of our products have been inhumanely tested on animals.

Diet’Dog believe in using minimal processing methods by using the gentlest processing method of freeze-drying to prepare their tasty granules to preserve all the abundant vitamins, minerals and nutrients, enzymes of their ingredients.

Diet’Dog’s natural ingredients have been approved by their consultant holistic vet – Richard Allport.

Doggy Vits

Dogs First
We know that good, fresh ingredients is central to our health, the health of our zoo animals, livestock and every animal on the planet and this is the same for our dogs.

Dogs First sell a range of seaweed supplements for dogs as well as a new range to tackle yeast.

Dorwest
Dorwest Herbs was founded in 1948, providing over 75 years specialist experience in companion animals and herbs to its customers. A third-generation family business located in rural West Dorset, Dorwest are passionate about keeping dogs and cats healthy and happy by using pharmaceutical quality herbal supplements.

With dedicated, experienced, and trained staff with a real interest in companion animals, award-winning Dorwest is the renowned market leader and a worldwide brand available in over 20 countries outside the UK.

Dorwest prepare their treatments to high standards using active ingredients taken from the whole plant. No second-stage extracts: theirs come directly from the leaves, stems, roots and first pressings of oil – and only from herbs that meet their stringent quality standards. The result is a comprehensive range of herbal supplements and homeopathic remedies that help keep your dog or cat's life in balance.

So take a look at Dorwest's range of great supplements!

Dr Conor Brady's
Dr Conor Brady is a Dog Nutritionist, Writer, Research, Speaker and Consult on all things canine nutrition and health. He has become a trusted and valuable resource for all dog owners, is now read by more than 200,000 people per month. His aim is to give owners a better understanding of what’s right and wrong when it comes to feeding and maintaining the health of their dogs.

Dr. Katie's
Dr. Katie Kangas, DVM, CVA, CVCP is an integrative veterinarian dedicated to helping pets live healthier, happier lives. After starting her career in conventional practice, she saw firsthand how common issues like allergies, digestive problems, and chronic pain often required a more holistic approach.

Her experience as Medical Director at the San Diego Humane Society & SPCA, combined with advanced training through the Chi Institute, inspired her to blend evidence-based medicine with natural therapies to support the body’s innate ability to heal.

For over 20 years she has developed personalised wellness plans focused on nutrition, gut health, dental care, pain management, and chronic conditions. This work led her to create Dr. Katie’s Remedies; a trusted range of natural formulas designed to address the most common health challenges she sees in practice.

Dr Katie's mission is simple: to help pets thrive and to empower pet parents with safe, effective solutions that support lifelong health and wellbeing.
Essential Foods
Essential Foods was set up in Denmark because they wanted to improve and extend the lives of dogs and cats.

Founder Christian Degner-Elsner's vision is to improve and prolong he lives of dogs and cats, whoever they are, and wherever they may be. He also has strong convictions about service, quality and, not least, about how we treat all living souls on our planet.

Your dog or cat will welcome the tasty, pure, and healthy ingredients in their ranges of food, treats and supplements, and they will thrive on new-found energy and “joie de vivre”.

Essential Foods:

Do not use animal testing

Their meals contain only ingredients that are classed as fit for human consumption

Free-From GMO ingredients.
Fettle Pets
Fettle was born from a simple belief: pets deserve honest, wholesome nutrition just like we do. Frustrated by confusing advice and low-quality products on the market, founders Alex and Taylor set out in October 2023 with just £300 and a passion for natural health to create something better for dogs and cats.

The name Fettle reflects their mission of helping pets thrive in a state of health and well-being. Their products are made with recognisable, natural, human-grade whole foods and minimal ingredients, designed to seamlessly fit into everyday pet care.

At the heart of Fettle is transparency, simplicity, and a belief that great nutrition shouldn’t be complicated. They craft products that pets enjoy and owners can trust, all rooted in real-world experience and a genuine love for animals.
Fluff & Tuff
Their Story

When Ellen and Chris began Fluff & Tuff, they had a few guiding principles in mind: durable yet attractive toys, exceptional customer service and philanthropy wherever possible.

Over 10 years later, they are still dedicated to making safe, beautiful toys. And they bring fun to dogs in need across the US through their Fluff & Tuff charitable initiatives, including donating over 30,000 toys since 2015.

Fluff & Tuff is a family owned and operated business based in Michigan, where they do tough really well. Thank you for your support.

See What they are Made Of: Fluff & Tuff toys combine superior quality materials with proven construction methods to create durable plush toys on the market today.

Giving Back: Fluff & Tuff take play seriously – especially when it comes to dogs in need. Through both product and monetary donations, their aim is to spread a little bit of fun to as many dogs as possible.

Fluff & Tuff dog toys are…

Premium

Superior, ultra-plush outer fabric

Thick, durable Tuffweb™ mesh liner

Concealed and double stitched seams

Machine washable

Unique

Custom designs by Fluff & Tuff

New releases semi-annually

Safe

Constructed to the safety standards of kids’ plush toys

Non-toxic polyester fill placed for optimal shaping and play-ability

Embroidered eyes

ICTI factory certified

Double scanned for foreign or metal objects
Independently tested for lead and phthalates

The Fluff & Tuff Difference

Fluff & Tuff are committed to the quality and safety of their product, providing exceptional customer service and giving back through product donations and the creation of their annual holiday charity toy, which donates 100% of its profits to charity. They are proud of the superior quality of our products and go to great lengths to maintain those high standards for our retailers and their customers.

Fun Comes First - these toys make dogs happy, and that makes us very happy!

"Good Enough" Isn't Good Enough - from materials to construction practices to safety standards, theyr are only interested in the best.

There's Delight In Every Detail - Fluff & Tuff design their toys to be unique and timeless. And also really good looking.

Fluff & Tuff are Here For The Humans, Too - they are family-owned and operated, and love bringing above-and-beyond service to our customers and independent retail partners.

Giving Back Is Part Of their DNA - Through their Fluff & Tuff Charitable Foundation and toy donations, they support rescue groups, shelters, animal charities and initiatives across the country.

Research & Development
Their Research and Development team consists of highly trained canine experts. Each team member brings to the table years of field research with specific experience in the area of dog behavior as it relates to “dog toys.” Each product has undergone extensive durability testing.
Four Leaf Rover
Please note we are currently unable to import into the UK the following Four Leaf Rover products:- Digest, Hip & Joint, Safe Sea, Kibble Fixer, Colostrum, Gut Guard, Guts & Glory, Better Bones, and their Skin Health kit. If we are able to re-stock these products in the future, we will notify customers via our monthly e-shot (unless you have previously signed up for the out of stock notification on these products when they were live on the site.

Why Four Leaf Rover Care?

Four Leaf Rover believe hidden ingredients and fillers have no business in pet foods and pet products. And they think it’s only fair we tell you (the dog owner) exactly what is in every jar, because not only is it the decent thing to do, but because we’re dog owners too.The truth is, most pet and human products contain glyphosate, pesticides, heavy metals, added starch and artificial ingredients ... even products that call themselves natural.

Four Leaf Rover say no to all that, and yes to real ingredients. They want to know that our own dogs are getting real foods that help him thrive, and we want that for your dog too.

What are Four Leaf Rover doing?

Four Leaf Rover work with holistic vets they know, love and trust to help formulate high-quality and hand-picked ingredients. Their products come with a Certificate of Analysis to prove they're tested for harmful substances, so you can be sure you’re getting a superior product. You can feel good knowing Four Leaf Rover continuously research and source quality ingredients from all over the world. Their bar is set high, and they won’t use low-grade ingredients.

Four Leaf Rover are constantly getting feedback from dog owners like you, so if they have to go back to the drawing board, they are committed to do so. Four Leaf Rover are always listening and always improving because they don’t want to let you down.

Formulation for shelf life

Four Leaf Rover products are DESIGNED FOR INTEGRITY. Their Promise
• They don’t strip out healthy fats to improve stability
• They never replace foods & herbs with synthetics
• They make sure important phytonutrients & enzymes stay intact

They believe quality matters more than expiration dates.
Furr Boost
Furr Boost’s range of delicious drinks for dogs have been specially developed to aid wellbeing and hydration. They are made with high quality, natural ingredients and include added oils and vitamins to keep your dog healthy and happy.

Furr Boost is is made with: Human-grade ingredients, Low-fat recipes, Carefully balanced nutrition... So there’s no need to save it for special occasions.

"Can it be used every day?" For most dogs, yes. Furr Boost is designed for regular use, whether daily or a few times a week, depending on your dog’s size, needs and routine. Furr Boost was designed to be flexible, just like modern feeding routines.

Here’s how most owners use it with confidence:

As a drink - Served straight or diluted with water to support hydration, often once a day, especially for fussy drinkers or active dogs.

As a food topper - A small splash over dry, raw or mixed meals to: • enhance flavour, • add moisture, • encourage appetite

As enrichment - Used in small amounts on lick mats or frozen for calm, functional enrichment.

Phoebe's Story : "My Hoo-mum, who worked in the food industry for 20 years, created this well-being drink for me as part of a discovery journey into cleaner, no junk foods for me. Even though she said I was Paw-fect before, she wanted to ensure that I stayed hydrated with a natural ingredient drink, as a refreshing complement to my water, which is always readily available.

Since my Hoo-mum is a food scientist she couldn’t help but review the labels on the packs of the food she was buying and wanted to make sure that I got the best out of the nutrition she fed me and as a busy Beagle, I needed lots of energy for all that wandering and sniffing.

I really look forward to my tasty treat, which can be given daily and is now made available for all dogs like yours. I hope they enjoy it as much as I do!"
Good Health Naturally
Good Health Naturally always seeks to bring you the highest available quality of health products, based on reliable, published research. We stock Serrapet, which is an organic proteolytic enzyme which has been naturally processed, which may help support many body processes.

Gold Standard Herbs
The idea for Gold Standard Herbs came from Dr. Steve Marsden, one of the world's foremost holistic veterinarians. He is a conventionally trained veterinarian who went on to become a naturopathic physician and board-certified Chinese medical practitioner for humans. He adapted his human medical experience to animals, becoming one of the pioneers of American holistic veterinary medicine in the process.

If you Google Dr. Marsden, you'll see over the next twenty five years that he went on to receive several awards, lecture at hundreds of veterinary colleges and conventions on five continents, write or contribute to numerous textbooks and articles, co-found CIVT (a distance learning college for vets), and start Natural Path Herb Company, to ensure the vets he was teaching had access to high quality herbal supplements.

One lesson he learned in his career is that when the right herbs are paired with a real food diet, beautiful things happen. He also learned it often takes a skilled holistic veterinarian to figure that combination out.

Another thing he noticed, though, is that at least for some conditions, he always found himself reaching for the same formulas. These specific formulas have proven their safety and worth through hundreds or even thousands of years of human use. Why not offer them directly to the public to eliminate what suffering we can in their pets?

Dr. Marsden gave us those formulas and guided us as we tested and improved upon them over the next couple of years, putting them to work for heroic organizations dedicated to improving the lives of animals.

The end result of all this work is finally available for you to try! Gold Standard Herb formulas go well beyond run-of-the-mill supplements, because no other products on the store shelves have these ingredients.

View Dr Marsden on his Facebook Page: HERE

The Green Elk
The Green Elk range has been created with a focus on sustainability and durability.

Natural suede based toys filled with coco fibre and 100% compostable poop bags make Green Elk a go-to brand for sustainability.

Green & Wilds
Green and Wild’s are a British Company and their mission is to bring good, healthy food, treats, chews and snacks to pets.

All their products are natural, healthy with good wholesome honest ingredients. Their products do not contain fillers or bulking agents.

Their premium dog food is stuffed with superfood vegetables and natural herbs. They are also grain and gluten free. No added artificial additives, flavours, sweeteners, no meat derivatives or rendered animal parts, no jellies or fillers and no GMOs.

Their treats are made from 100% natural ingredients. No additives at all, only the best ingredients, baked or dried, to make some of the best tasting treats available!

Gizzls
Gizzls began in a kitchen with a mixer and an oven and as rescue kitty called Gizzy. When Gizzy fell ill, they found that most treats were packed with unnecessary fillers and dubious ingredients. That is why they started to bake their own - crafted carefully by a pet nutritionist and holistic vet to ensure only the best quality. The bakery is now bigger, but their batches are still small and their ingredients are still the best and every treat is lovingly hand-cut and gently baked.

Gizzls hand-make and bake each batch with love and precision at the Gizzls bakery in the beautiful Cotswolds, focusing on quality and consistency.

Every ingredient is carefully measured and the dedicated team is passionate about pets.

Gizzls as it has grown has stayed true to its roots and Gizzls are so proud for never compromising along the way. And even as they grow, they will never change or cut corners.

Gizzls is built on love, care and a relentless dedication to creating the best for your pets – and that’s something they will always stay true to.

Grizzly Pet Products / Schesir
Grizzly pets are a family-owned, American manufacturing company that have been dedicated to providing high-quality, all-natural pet supplements and treats for dogs, cats and horses for over twelve years.

Their products range from salmon oil and treats derived from wild Alaskan salmon, to innovative joint support supplements.

Whether your pet is a dog, a cat, or a horse, they are passionate about educating all pet owners about the research-documented health benefits of daily supplements of fish-based omega-3 fatty acids from wild Alaskan salmon.

Grizzly Pet Products takes pride in continuously helping to support your beloved animal’s quality of life. To that end, they are dedicated to developing innovative, natural and healthy fish-based products that benefit your dog, cat or horse.

Healthful Pets
Healthful Pets own range of delicious natural pet treats and supplements.

Hedgerow Hounds
Hedgerow Hounds handmakes Veterinary approved organic herbal feed supplements of the highest quality. All of their nutritional supplements and herbal blends are made from organic herbs, roots and seeds, which are packed with vitamins and act in a gentle, therapeutic way. Specially selected to help nourish, soothe and support your dog.

Hedgerow Hounds is a holistic nutrition concept, founded by sports, remedial and holistic massage therapist, Caroline Hearn. Qualified to treat human, equine and canine patients she is a great believer in taking a complimentary approach to dog health.

Since she was a tiny child, Caroline has never been without a dog at her side. Her life's ambition has been to pay back a little of the unconditional love, incredible loyalty and fun which her canine friends have given her.

Caroline's CV spans a wide range of therapies and she has worked extensively with human and equine patients as well as dogs. Her approach for dog health is an entirely holistic one as she has learnt that in order to gain significant improvement or longer term resolution of dogs health issues, a combined focus on diet, exercise, muscle development, movement, temperament, environment and daily routine is vital.

Caroline has combined her knowledge of complimentary therapies and nutrition with a lifetime of caring for her own dogs. Having fed them raw food diets and home prepared meals has meant she's used personal experience to develop and hone her range of herbal blends and supplements to provide the optimum diet for dogs everywhere.

Hilton Herbs
Hilton Herbs started making herbal supplements for animals in their stable yard in Surrey back in 1990 and in 2015 they celebrated 25 years in business.

Hilton Herbs have chosen to apply the same exacting standards to every product they manufacture whether it is for a horse or bird. All the ingredients in their products are purchased from EFSIS-accredited suppliers who confirm plant identity and freedom from contamination by other plant species.

Hilton Herbs herbal tinctures are sourced from a Company whose premises are licensed by the UK's Medicine Healthcare Regulations Authority (MRHA) and who comply with Good Manufacturing Practice for Pharmaceuticals. Certification under the UFAS scheme ensures full traceability of all ingredients from 'field to feed'. Each year their premises are inspected by independently appointed auditors to ensure that their raw materials, manufacturing, and quality control procedures comply with the strict EFSIS and UFAS controls and requirements.

HoneyCure
HoneyCure has been scientifically formulated for easy, safe and effective use. Safe for cats, dogs, horses and small mammals.

HoneyCure is made with UMF 15+ Manuka honey, which helps provide a stable environment to support minor wound healing with minimal discomfort and scarring.

HoneyCure is an easily applied ointment that helps with scrapes, cuts, bites, and hot spots. Engineered by EnBiologics in 2016, the ointment helps soothe your pet’s minor wounds while also acting as a barrier against germs, dirt, and debris.

Hownd
Hownd is a natural pet care grooming brand for dogs specifically designed for dogs of all breeds, from puppyhood to golden oldies!

Using healthy and healing essential oils, Hownd products contain PH-balanced formulas that are kind to the skin and coat, leaving dogs smelling great, looking wonderful and feeling happy.

They are free from alcohol, parabens, soap, dyes and harsh chemicals, as well as Leaping Bunny certified by Cruelty Free International.

Ingenious Probiotics
Ingenious Probiotics began with a simple but powerful goal: to create a healthier future by reducing everyday exposure to harmful chemicals.

With a strong belief in the power of beneficial bacteria, they introduced topical and surface probiotics into the UK as safe, science-backed alternatives to chemical cleaning agents and pet care products. Their mission is to restore microbial balance to the places and creatures we care about most - to your homes, your pets and the planet that we all depend on.

Rooted in the principles of One Health, they believe human, animal and environmental well-being are deeply connected. That’s why their solutions are vegan, PETA-certified, and developed with sustainability in mind. Replacing harsh substances with proactive probiotics helps to reduce pollution, limit antimicrobial resistance (AMR), and support cleaner indoor air.

It’s about working with nature, not against it, to make everyday life a little gentler, a little safer, and a lot more ingenious.

Jolly Moggy
Take a look at Jolly Moggy's range of high-quality, interactive, fun, and eco-friendly cat toys at Healthful Pets.

Find the perfect cat toy to keep yout cat entertained and happy!

JR Pet Products
JR Pet Products are a family run business supplying premium quality pet products to the UK and Ireland.

Co-Founder & MD, Jonathan Davies has worked in the pet trade for many years, gaining experience by working for some of the biggest wholesalers in the UK before being joining forces with Rebecca Davies, Co-Founder and Sales Director. Together they run JR as a family business, with quality being the core ethos of the company.

They provide premium natural dog treats & wild bird foods with all products being 100% natural - containing no additives or preservatives whatsoever. They pride ourselves on being a company you can trust.

K9 Pursuits
K9 Pursuits 'Get Active' range encompasses a whole variety of innovative yet functional, high quality products for your canine companion. BPA and PVC Free, Phthlate Free. Dive in and explore this fantastic array of products brought to you exclusively by PJ Pet Products.

Karnlea
Karnlea Bone Broth is the UK and Ireland’s first 100% natural, packed from fresh bone broth that can be kept in your cupboard and is the brainchild of Lara McCullough, a pet lover from Northern Ireland, the first Karnlea Bone Broth samples landed in September 2021.

Lara has been in the pet industry for the last 15 years and she has an almost obsessive interest in the health of animals.

The Story Behind Our Bone Broth

From kitchen to counter…Karnlea founder Lara McCullough reveals how the need to combine nutrition and convenience led to a pet product revolution.

“For several years now, every time we had a Sunday roast, I would painstakingly make bone broth for my two dogs. This was a lengthy and often messy process, and despite my enthusiasm to feed bone broth (and my dogs’ obsession with it) I found it not always practical to make. I would make as much as I could at a time, so I needed to find fridge space – or freezer space – I didn’t really like the smell around the kitchen for the long periods it took to cook, and frankly sometimes it was just time consuming when I had a very busy life and was tired. I also found that on occasions that I really wanted or needed to have some available, those were the times there wasn’t any in the freezer, or I’d have to wait for one to defrost!

The only bone broth that I could find commercially for pets was frozen, and whilst I tried some excellent products, it still took up freezer space and just wasn’t as convenient as I wanted. I found myself searching for something that I could have in the cupboard to call on as needed, but despite all my searches, I just couldn’t find one. That was it, I had to produce my own! I looked at many ways to produce a shelf stable broth. I didn’t want a powder or concentrate, which had gone through a lot of processing, losing a lot of its goodness and taste in the manufacture, so after a lot of searching and research the idea for Karnlea bone broth was born. A packed from fresh, 100% natural, highly nutritious broth with super high amounts of collagen.”

Creating a Green Paw Print
Right from the start, it was important that Karnlea had the right credentials, both in their ethically and sustainable sourced produce and in the product packaging. Karnlea bone broth is produced from antibiotic and hormone-free grass-fed animals from co-operative farms.

The packaging is 100% recyclable and plastic free. Yes that’s right, the spout isn’t plastic, it’s actually made from a sugar cane product! The paperboard comes from sustainable forests, and the “brick” shape of our cartons makes for a lower carbon footprint – they fit neatly into boxes for dispatch.

Once opened, the broth should then be treated exactly like the fresh product that was packed. Pop the handy carton in the fridge for up to five days (where it will turn to a thick delicious jelly your pets will go mad for), or if you prefer, pour into cute bone or paw shaped ice cube trays to portion out for future use. To reuse, either feed frozen, chilled, or gently warmed back to a liquid form.

A simple and easy way to supplement your pet’s diet with a nutritious, collagen and amino acid rich superfood. It’s your new store cupboard essential!

Not sure which products might suit your pet best? Check out our guide to the Karnlea bone broth and supplement range!

King Catnip
All King Catnip products are designed to stimulate the senses and awaken a cat’s natural instincts. They try to ensure that all their materials and products are ethically sourced, using organic materials wherever possible.

King Catnip products are filled with 100% organic North American, hand-picked catnip (to make sure they get the best of the best), which is the finest in all the land! North American catnip is also widely regarded as the worlds best due to the location having the perfect climatic conditions for the plant.

King Catnip also only use catnip leaf in their toys, which is far more attractive to cats than the generic dust that is widely used in other brands.

This catnip has a strong aromatic fragrance.

Ethically sourced, these toys are also hand made in the UK and the USA.

Kōrure Pets
Kōrure is a Māori (indigenous people of New Zealand) word meaning "to change". As their name stands, Kōrure's mission is “to change” people and pets' health for the better.

Kōrure’s co-founder, Koru was diagnosed with arthritis at a young age of two. She was given options for steroid injections and medications by the Veterinarian. Due to the risk of side effects from steroids and medications, they gave a natural remedy a chance.

Koru was given teaspoon of Kōrure Marine Phospholipid Powder morning and night. Koru's mobility improved week by week and after two months, she was able to run around and play with her friends like normal.

This is when Ron (and Koru) decided to found Kōrure Pets in order to help other dogs who are in the same situation Koru was.

Leucillin
Leucillin is specially formulated for the health and skincare of your animal and has proven anti-bacterial, anti-viral and anti-fungal Technology.

It provides a high strength healthcare solution you can rely on; this 100% safe, non-toxic, one-step topical infection control spray.

Pioneering UK Hypochlorous Skincare Technology, Leucillin was the first UK manufactured Hypochlorous based health and skincare spray Launched at Gatcombe Festival of Eventing 2011 and is the most powerful skin pH neutral, non-toxic antiseptic solution available anywhere.

Life of Riley Pet Bakery
At Life of Riley, they really do know how important it is to know exactly what ingredients are in the foods you give your pets.

Recently Riley (aka Riley Roo) was rushed to the vets after he started behaving strangely all of a sudden. Many examinations and tests later, Riley's vet diagnosed him with quite severe food intolerance to many food groups (including pork, beef, rabbit & eggs to name a few). Although relieved it was an allergy issue and nothing more serious, this was a huge surprise and came completely out the blue.

Riley's vet stressed the fact that if these allergies were ignored, Riley could become seriously ill, and after research they learnt that his organs would slowly deteriorate overtime, weakening his immune system. We then found that many of the treats Riley had been given were full of nasty ingredients. It then dawned on them that it was the 'treats' that they had been giving him that were making him poorly!

From this the Life of Riley – Pet Bakery & Boutique was born! They now strive to provide all dogs with healthy, gluten free tasty treats, cakes and even doggie carob truffles as why should they lose out after all!

We keep the amount of ingredients to a minimum, carefully selecting for a healthy balance of flavour and luxury, we do not use any preservatives and all our flavours and colours are natural and dog friendly.

Long Paws
Exceptional Accessories For Every Dog - Long Paws put dogs first. They appreciate all of the joy our furry companions bring us, team that with a passion for the outdoors, staying active, and a keen eye for quality dog accessories!

Long Paws design dog accessories that you can use everyday and everywhere. They demand quality, and guarantee their workmanship. Long Paws spend their time at work making sure you can enjoy your time at play.

So that's what Long Paws is all about! Whether you enjoy running with your dog along a sandy beach, hiking up mount Snowdon, or hanging out together at your local coffee shop, Long Paws will help you keep your dog safe (and looking good!) while you enjoy yourselves!

Protecting Our Planet - As passionate Long Paws are about spending time outdoors, they are also passionate about protecting the planet. Their adventure accessories are helping to keep your dog's used poop bags off the streets, and away from outdoor spaces.

Long Paws have also been doing their hardest to reduce the amount of waste their products create. That's why they have removed almost all the single use plastics from their products, and are endeavouring to help even more.

Together we can help protect our planet for future generations.

Merlins
The story of Merlins began with founder, Josh, and his two beloved childhood cats, Socks and Tigger. Unfortunately, both cats faced health issues due to their diet. Tigger suffered from kidney failure-a common issue affecting 30-40% of cats over 10 years old and 81% of cats over 15. Socks, a natural hunter, often avoided her store-bought food, leading to tragic complications from consuming wild prey.

Josh, always passionate about health and fitness, realised that if supplements could enhance human health, they could surely benefit our feline friends too.

Driven by this idea, he embarked on a journey of research and testing, ultimately discovering the benefits of freeze dried salmon powder. This single-ingredient product not only supports a cat's health but also appeals to their taste buds, making it an ideal solution for picky eaters as well as boosting their skin and coat health and battling joint inflammation.

Today, Merlins stands as a testament to Josh's dedication and love for cats. Leading the way to a new era of healthy cats is Josh's current feline companion, Merlin, who inspires them every day to create products that help cats live healthier, happier lives.

Mew & Friends
Mew & Friends

Mew & Friends is a family-run British brand dedicated to creating premium catnip products that bring enrichment and enjoyment to cats across the UK. Based on a farm in the Lancashire countryside, the team grows its own carefully selected varieties of organic catnip, harvesting and drying each crop naturally to preserve its freshness, potency and irresistible aroma.

Inspired by a rescued cat called Mew and her feline family, the brand was founded from a genuine passion for cats and a fascination with the benefits of catnip. Every product is developed with quality and sustainability in mind, using natural ingredients and being thoroughly tested by the resident cats before reaching customers.

Alongside its range of premium dried catnip, catnip sprays and silver vine products, Mew & Friends is committed to giving back by donating 10% of its profits to animal shelters, helping more cats enjoy the loving homes they deserve.

Mr Slobberchops
Mr Slobberchops are a UK based company who have used simple, natural products and methods for many years.

Harnessing nature’s epic power they are are the forefront of innovative pet products including flea & tick repellents.

Working with minimal impact to the planet on our environment as possible, they choose clean, top quality products and use eco friendly packaging wherever possible

Their emerging range of supplements have vet approval.

Mushrooms 4 Pets
For thousands of years mushrooms have been valued by cultures around the world for their therapeutic as well as nutritional properties and increasing evidence is confirming their benefits for animals as well as humans.

In addition to immune-enhancing beta-glucans and related polysaccharides, which help support a healthy immune response to infectious and immune-deficient conditions, mushrooms are also rich sources of anti-bacterial and anti-fungal compounds, many of which are now known to have significant health benefits in other areas as well.

Mushrooms-4-Pets specialises in supporting the health of small animals. Together with extensive clinical trials in humans, multiple studies have confirmed their benefit for animals in a wide range of immune-related, degenerative and metabolic health conditions.

All their products are professionally formulated and manufactured in the UK.

Muttshrooms
Muttshrooms offer premium canine supplements, powered by the fascinating potential of fungi. Nature's wonders hold boundless treasures, and among them, fungi emerge as a remarkable resource for enhancing the well-being of our furry friends.

At Muttshrooms, they specialise in crafting top-tier mushroom powders meticulously tailored for dogs. Using only the fruiting body - no added mycelium, fillers or grain. Grown organically in the UK from trusted sources. A minimum of 30% polysaccharides for beta-glucan count.

Their passion for pets is intertwined with a profound fascination for fungi and mushroom mycelium, driving themr to explore their vast potential benefits and incorporate them into products that uplift your dog's health.

Fungi, often underestimated, possess incredible potential to fortify immune systems, mitigate risks of diseases, like cancer, and significantly contribute to overall wellness. Muttshrooms meticulously curated range of mushroom powders harnesses these inherent properties, offering a holistic approach to supporting your dog's vitality and health.

Every product undergoes precise formulation, leveraging the purest and most potent mushrooms celebrated for their health-boosting prowess. Their unwavering commitment to quality and safety ensures that each batch undergoes rigorous testing, upholding the highest standards of excellence.

Beyond being a producer of mushroom powders, Muttshrooms is driven by a deep-rooted passion for fungi and a love for pets. Muttshrooms owner is personally fascinated by fungi and mushroom mycelium and the vast potential benefits they hold. This fascination fuels their mission to improve the lives of our furry companions and empower pet owners with natural solutions for their dogs' optimal health.

So browse their range now and unlock the incredible potential of fungi for your pet's well-being. Together, let's embark (No Pun Intended) on a journey toward a healthier, happier life for your beloved canine companions.

Natural Dog Company
The Natural Dog Company lives up to its name. Only organic, vegan, and all-natural ingredients are used in their products.

Their ingredients are well-researched and carefully selected based on their deep healing and protective properties. Recommended by veterinarians the world over, Natural Dog Company products are proudly handcrafted in the United States.

Every pet deserves to live a long, happy, pain-free, and healthy life. Your dog will thank you!

Natural Enzymes
Natural Enzymes' vision sell high-quality products to help with pest infestations and alligies. For people and pets in their living enviroment, Natural Enzymes are always happy to help and advise.

Natures Greatest Secret Colloidal Silver for Pets
Colloidal Silver For Pets is produced by Natures Greatest Secret, a small, family-run business that operates out of a purpose built manufacturing unit in Wadhurst, East Sussex.

Their core company values place the customer at the heart of everything they do. All of their products are handmade by them utilising medical grade equipment and are tested and checked to ensure they are of the utmost quality.

They are committed to offering the finest quality Colloidal Silver products with the greatest choice and value anywhere. Their pet products come in a range of formulations including 10ppm and True 80% Colloidal Silver Solutions with non-Sticky and Soothing creams, gels and shampoos.

As well as containing their best colloidal silver, their Silver Cream for pets contains an effectively moisturising organic coconut oil.

No Fuss Fill
The No Fuss Fill range is all about functionality. Solutions thoughtfully designed, tried and tested to keep things quick, easy, clean and fun.

No Fuss Fill is Skooby's legacy, founder Tracey's F1 Cockapoo. These products are a testament to Skooby's fun loving spirit and Tracey's desire to make life easier and more fun for others as they care for their dogs.

Each product has been thoughtfully designed and carefully sourced.

Their mission is simple – Happy Dogs & Happy People!

Nordic Naturals
Nordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s Joar was unable to find the quality fish oil he relied on and had to bring bottles from Norway.

Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to contribute to advancing fish oil quality and industry standards. Guided by his personal mission to bring high quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavouring, taste, delivery, and processing.

Nordic Naturals was inspired to produce their Nordic Pet Collection™ to provide dog and cat companions with the same quality oils that are produced for humans, so they too can benefit from their exceptional quality omega-3 fish oils.

NOW PETS
Now PETS range of supplements are all veterinary formulated.

From clean ingredients to product testing, every one of their pet health products is subjected to the same rigorous FDA-GMP quality standards as human supplements.

Now PETS nutritional supplements for dogs and cats, include powders, chewables, and softgels and are formulated by a veterinarian and certified by the NASC.
Nusentia
At Nusentia their goal is to elevate pet nutrition beyond human standards. That means creating high quality pet products which are based on specific research for the pets they are intended. Nusentia value the relationship with their customers and keep the health of their beloved pets always in mind.

Nusentia have a promise of creating more advanced and sophisticated formulas which will support the health of pets is realised through:

Certified GMP Manufacturing (Good Manufacturing Practices) in the USA to ensure premium quality. All manufacturing processes are documented and audited by certifying body ensuring the products contain what they are intended to contain.

Poducts which are formulated specifically for pets to ensure premium efficacy.

Nusentia hope you become part of the Nusentia family and let them serve the health of your pet over its lifetime.
Outward Hound
Outward Hound make unique, fun, and durable dog toys and accessories to keep your dog engaged and active.

They are constantly innovating and improving with new and exciting products. All their products are non-toxic as they are BPA, PVC & phthalate free. BPA and phthalates are classified as endocrine disruptors and we should be decreasing or eliminating our and our pets exposure to.

We are currently selling their range of interactive puzzle games for dogs to make game play as an interactive, positive and fun experience for both you and your faithful friend, together with Slow-Feeder bowls.

Pawer Water
Pawer Water's Promise - Always Care and Never Compromise

Pawer Water create best-in-class wellness supplements that fit the needs of all dogs. They will always make sure that their products are top grade and free of nasties: no fillers, no artificial preservatives, no artificial colours, no artificial flavouring and no sugar. Simply put, they will never compromise on quality.

Pawer Water Mission - Improve the well-being of pets through innovation

Pawer Water are working paw-in-paw with pet experts and dog lovers to develop premium formulas that have a positive impact on the health and wellness of pets (and we started with dogs).

They have made it their mission to innovate by bringing new ingredients, new formats, and new sustainable packaging to caring pet parents.

Pawer Water Partners - Shared Values & Ethics

All their partners are local family-owned businesses based in the UK. Just like them they work for and believe in quality, kindness and respect – for people & pets, and the planet we share.

Sustainable packaging - Kindness & Attention to Details

As a responsible business, Pawer Water try to be as sustainable as they can. They manufacturer locally, and their sticks are recyclable and so is the outer packaging.

And they are always on the look for new materials that are kinder to our planet, the living-being ecosystem and of course, our furry friends!
PetBiome
PetBiome was the first companion animal dedicated laboratory service in the UK, established in 2018, using the latest MiSeq NGS technology to produce a detailed report of the internal microbial community and how the microbes link to health and disease in the dog and cat.

PetBiome is made up of a team of highly qualified biochemists, microbiologists, and geneticists, who have been working together in the field since 2014. PetBiome are here for the long term - they say "it’s a fantastic time to be in microbiology, the tools and access to new science is mind-boggling, hope to take you with us on the journey!"

PetBiome have also bought out a range of supplements to correct specific imbalances following the completion of one of their tests.

The Microbiome Test Kit

Find out what’s going on inside your pets gut - PetBiome recommend that you get your pet tested first so that they can give the best advise so that your pet can get back to health! Take their gut Microbiome Test for pets with gastric symptoms, itchiness, food sensitivities, allergies and bad breath.

The report will show:

The PetBiome Report interprets DNA sequencing data from your pet’s microbiome sample. It identifies the different microbes in the gut, including beneficial bacteria, those that don’t contribute much, and potentially harmful ones and explains what each group does.

The results give you insights into how your pet’s gut microbes may be affecting important aspects of health:

Digestive health: Helps explain symptoms like diarrhoea, constipation, bloating, or food sensitivities.

Immune system: Shows whether the microbiome supports immune function or may be linked to infection or inflammation.

Behaviour & mood: Through the gut–brain axis, imbalances can sometimes relate to stress, anxiety, or behavioural issues.

The report is designed to:

Provide a gentle, science-based diagnosis rather than just symptom-based guesswork

Spot early signs of long-term health issues, like inflammation or metabolic problems.

Help customise nutrition, supplements, or lifestyle changes to better support your pet’s health.

PetBiome Supplements

Their range of supplements have been designed to correct specific imbalances, following a test. AMR, Biotic Boost and Anti-microbic should only be used after doing the microbiome test, as without data it is guesswork. Maintenance and Prebiotic can be used for on-going gut support and can be used for those customers who have not done the test.

The microbiome report is the starting point, but the dog’s response is ultimately the most important guide, which will determine what support is needed longer term. PetBiome always balance what the data suggests with what they see clinically in the dog
PetNat / Aromesse
Aromesse is a UK based company specialising in the manufacture of the PetNat range for dogs as well as their range for horses.

The Equinat range was first born when they discovered on their own horses just how remarkable remedies made with essential oils and herbal extracts can be, and how they can out perform other products currently on the market, working in some instances when all other known products had failed.

Following on from this success, and due to huge demand, Aromesse launched the PetNat range of products for dogs in 2004. These amazing products are equally as effective as the Equinat products.

Aromesse's rapidly growing customer base is testimony to the quality of these products.

Why Choose Aromesse Products?

Aromesse Petnat and Equinat products are sold all over the world. They are cost-effective natural products specially designed to be both effective and kind for your horse and dog.

All of their products have been specifically developed to be quick, easy and pleasant to use, and are all fully tried and tested and proven to work. They are made from the highest quality natural ingredients, and safely provide a natural alternative for your horse and dog.

Pet Plus
Pet Plus was developed by Suzi McIntyre, Naturopathic Vet and Naturopathic Nutritionist, to promote health in cats and dogs.

Pet Plus is available for both dogs and cats. It comes in a powdered format to be mixed every day with their food. It contains the micronutrients dogs and cats would naturally eat in the wild and provides plenty of phytonutrients, antioxidants, vitamins, minerals, prebiotics, probiotcs and enzymes.

Suitable for puppies and kittens, what also makes this product unique, is the fact that it is a whole-food supplement which uses the ingredients found in nature in their whole form.

Pet Remedy
Pet Remedy was founded in 2009 and is a new and natural way of tackling stress and anxiety. It was developed after several years of research and trials have resulted in a unique treatment using low dosage valerian essential oil, blended with vetiver, sweet basil, and sage.

Pet Remedy helps calm but does not sedate. Pet Remedy works for all pets in the household including dogs, cats, horses, rabbits, rodents and birds.

Pet Remedy is 100% natural and is available in both plug-in diffusers and sprays.

Phytopet
Phytopet supply a comprehensive range of natural remedies for animals, both herbal and homeopathic products, put together by Medical Herbalists and Homeopath. Phytopet are based in Wales.

Proactive Paws
We are currently stocking Prime Enzymes, Liver Lift and Primitive Probiotics from the Proactive Paws range, due to importing difficulties. For any further updates, please keep an eye on the website or email us at hello@healthfulpets.co.uk

Proactive Paws was founded by renowned integrative veterinarian Dr. Karen Becker, a pioneer in functional veterinary medicine with more than 25 years of clinical experience. Created from a passion for preventative healthcare, the brand develops innovative, science-led supplements designed to support lifelong wellness rather than simply manage disease.

Unable to find products that met her own exacting standards, Dr. Becker began formulating species-appropriate supplements using high-quality, human-grade ingredients and evidence-based nutritional principles. Today, Proactive Paws offers clean, thoughtfully formulated products that combine the best of modern nutritional science with the benefits of whole foods and botanicals.

Every formula is veterinary developed, manufactured to human-grade standards, and created with a focus on quality, purity and effectiveness. The brand's philosophy centres on supporting the body's natural resilience, helping dogs and cats maintain optimal health through targeted nutritional support.

Trusted by pet owners around the world, Proactive Paws is committed to raising standards in companion animal nutrition with supplements designed to help pets enjoy longer, healthier and more active lives.

ProDog
An exceptional brand offering superior quality, innovative raw food for cutting edge canine nutrition. Expertly formulated and proven by results.

Proflax
Proflax produce their superfood supplement range for dogs & cats in beautiful Devon. The ingredients in their oil based products are human food-grade, British produced, 100% natural and of premium quality. All fresh ingredients are ethically sourced and fully traceable.

Targeted herbal support to help maintain digestion, joints, immunity, skin and more. Vet approved and fast acting to promote everyday wellbeing.
Provilan
Provilan® is composed of several ranges of eco-friendly products. Their technology is based on the addition of active microorganisms that allow optimal care and great quality hygiene for humans and animals - “A safe, healthy and clean feeling in a mix of mother nature and science”

Each Provilan® product composition is based on this synergy. A safe and natural range, always with the highest quality level. Innovative products with a plus for optimal wellness.

Their brands include:

Natural products for complete care and a perfect hygiene of all your pets

Eco-friendly hygiene products for a deep cleaning of your house

Probiotic-based solutions for septic tanks, aquatic environments and industries
Pup & Kit
Like many people, Mark Nicholls, founder of Pup & Kit, became a first-time dog owner during the pandemic. He found it to be overwhelmingly rewarding, but challenging too! Having previously co-founded the baby brand Snüz, he instantly saw the synergy between babies and pets. This, along with experiencing some of the challenges of being a dog dad, inspired him to create Pup & Kit.

Their mission is to help make the lives of pet owners a little bit easier, through creating quality, stylish and innovative products that solve real 'paw' problems and are loved by pets!

Pure Vet Products
Pure Vet Products, brought to you by Seaweed For Dogs, who make a premium range of all-natural seaweed-based supplements.

Pure Vet Products make a range of products with Diatomaceous Earth, a chemical-free option to help eliminate pests such as fleas and mites. naturally, so your dog and home stay protected without harsh treatments.

Riaflex
Riaflex is a family owned, UK based business founded in 2006, dedicated to improving the health of dogs, cats, and horses.Dedicated to providing exceptional joint care for your pet, Riaflex has formulated a range of therapy grade products, unrivalled by other brands.

Seagreens
Seagreens® was founded in 1997 and since then has made the best European seaweed available in convenient forms both for humans and dogs, cats and horses. Seagreens for pets contains 100% wild Wrack seaweed from the Outer Hebrides which has the broadest and most balanced spectrum of nutrients of any natural food.

Seaweed for Dogs
Based in Ireland Seaweed For Dogs specialises in natural nutritional supplements designed to support the health and wellbeing of dogs at every stage of life. The brand began with a focus on harnessing the nutritional benefits of seaweed and has since developed a wider range of supplements using carefully selected natural ingredients, including seaweeds, microalgae, and other functional nutrients.

At the heart of the range is Seaweed, naturally rich in a diverse array of essential vitamins, minerals, antioxidants and and bioactive compounds. Seaweed For Dogs sources its seaweed from European waters and uses gentle processing methods designed to help preserve its naturally occurring nutrients. Ingredients and formulations are selected with a focus on quality, sustainability and science-backed nutrition.

The range offers targeted nutritional support for many aspects of canine wellbeing, including dental & oral health with their flagship dental health product Canident, Stoolrite to support well-formed stools and anal gland support, Biofunction 8 to support dogs with sensitive digestion, helping to maintain gut balance, Oculus Prime supports normal tear composition and eye-area cleanliness, helping reduce the factors that contribute to tear staining from within, Irish Kelp with its blend of three brown seaweeds from Ireland to support skin balance and coat condition as well as all-year round immune support, AC-4 with its carefully selected ingredients to support the older dog as their needs change and Kanex to maintain intestinal hygiene.

With an emphasis on natural ingredients and straightforward daily supplementation, Seaweed For Dogs provides an interesting range for owners looking to incorporate the nutritional benefits of seaweed and other naturally derived functional ingredients into their dog's everyday diet.

To learn more about the benefits of seaweed have a read of our blog The Health Benefits of Seaweed.

Seaweed For Dogs also has a sister Company Borvo Nutrients.

Smart Barf
Smartbarf is the handy vegetable, seed and fruit mix to add to meat to make the perfect balanced meal for your dog.

Soopa
Soopa believe simple is better, that’s why their products are carefully handmade using only freshpicked produce straight from the farm. No additives or preservatives, just 100% fruit and vegetable. Chewy, Juicy and super nutritious, they’re so good you’ll be tempted to paw them for yourself!

Soopa was set up by Barbara who was shocked when working as a dog groomer and pet minder with the large amounts of dog suffering with diabetes, skin allergies, obesity. This motivated Barbara to come up with a dog chew that was hypo-allergenic, low calorie, yummy! and not only safe for dogs with diabetes but also beneficial.

Scrumbles
Scrumbles make yummy good food for cats and dogs as well as healthy, tasty treats.

Srumbles are a family run business who give 10% of their profits to charity.

All recipes have the tail wag approval of Smudge or Boo!

The Clay Cure Company
The Clay Cure Company provides one of the best quality of clays and salts in the UK and Europe. They provide many type of clays that are all 100% natural personal care products.. Their products improve metabolism and digestion and over time, when used on a daily basis it promotes shinier coats, improved health, well-being, and vitality. It can also be used in the control of external parasites and fleas.

The Golden Paste Co
The Golden Paste Company is dedicated to making the benefits of turmeric available to everyone. To people and their pets. Creating innovative turmeric products to cater for every customer.

The Green Poop Bag
The Green Poop Bag Company came about after when Denise (proud human mum to an incredible German Shepherd, Ebi) thought she was being responsible by picking up after her pooch. Yet what was happening, in reality, was that she was preserving the poop by wrapping it in plastic for it to take hundreds of years to decompose! As an earth fan, she wanted to make amends, so after a discussion with other dog lovers, she set about creating compostable poop bags, whcih will decompose after 3 – 6 months, with ZERO harmful traces and this lead to the GREEN POOP BAG. Sadly Ebi passed, but her legacy lives on in a healthier planet and nature preserved (for many walks to come).

The Green Poop Bags are:

THE BEST CHOICE FOR PLANET - Made from unique sugar and corn starch blend, they are naturally biodegradable, EU certified and tested to decompose within 3-6 months (even in home compost!) Making them the best environmentally friendly poo bag available. Specially designed for dog and cat owners to make the stinky job easier and Mother Earth happier! EU EN13432 certified and TUV OK Home compostable approved.

TRUE LABOR OF LOVE ♡ - Designed by a group of pet owners (incl. a crazy cat lady) we know what fellow pet owners require! Taking the most desirable poo bag specs, we created our own bespoke GREEN POOP BAG - the best bag ever - guaranteed! :)

ENVIRONMENTAL movement - We are deeply passionate about protecting and keeping our planet green and happy. Therefore, we donate a percentage of our profit to a charity close to our hearts, Friends of the Earth who are doing an awesome job of helping to change the laws in UK and worldwide to eliminate the environmental and waste crisis!

By purchasing these GREEN POOP BAGS you become a part of this amazing movement as well.

The Holistic Hound
Too many of our pets have compromised health as a result of breeding genetics, processed food nutrition, toxic environments, prescription of chemical based medicines and excessive vaccinations.

Now, more than ever, our dogs need their pawrents to make the best choices for them to give them a well rounded, long lasting, healthy and happy life.

The Holistic Hound are dedicated to providing you with the means to do this, and take control of your own pet's health and wellbeing - mind, body & spirit.

Holistic Hound UK and Ireland have been producing 100% natural, herbal support products since its inception in 2005. It is run by certified Master Herbalists with a wealth of experience in veterinary herbalism and complementary health care and behaviour since 2002.

The Holistic Hound range of products were awarded the Excellence Award for Pet Healthcare Remedies 2020 and 2019 by the Irish Enterprise Awards.

The Neem Team / Serendipity Herbs
The Neem Team - Serendipity Herbals

The Neem Team's mission is to bring you high-quality neem products that benefit of pets, people and the planet.

The Neem Team have been making their fantastic neem products for over 20 years. Their gentle preparations made from natural ingredients, are the product of choice for thousands of happy people and pets all over the UK. Neem-based products are ideal for detering flea/ticks & for health for pets, people and plants.

The Neem Team is a family run company led by veterinary surgeon Dr Suzy Reynolds. Suzy is passionate about holistic veterinary medicine, and further studies in naturopathy, western herbal medicine and ayurvedic medicine have convinced her that herbal medicines and natural remedies can help us and our pets become healthier for longer. She believes that we need to look at illness in the context of the environment, diet and habits, rather than just treat symptoms.

Suzy has worked in veterinary practice in the UK for almost 15 years helping cats, dogs, chickens, and other small animals. In 2020, Suzy came across The Neem Team through her interest in herbal medicine and took it on from medical microbiologist and founder Julie Preston, relocating the company from the beautiful south of Wales to our current position in the Chiltern Hills near London.

ThorneVet
ThorneVet has developed the most advanced, scientifically-based formulas in the world giving pet parents the tools to use them more effectively.

Through science and education ThorneVet help you gain more knowledge more efficiently so you can stay on the leading edge of nutritional support for companion animals.

Through the most advanced, scientifically-based supplements, plus education on how to more effectively use supplements and other beneficial practices, ThorneVet can support more animals. It is this combination of science and education that has made ThorneVet the leader in transforming the animal health product industry.

ThorneVet have recently gone through some changes. To find out more you can view HERE

Tvati Pet
TVATI combines traditional Cook Islands botanical wisdom with modern scientific research to create natural wellness solutions for pets.

Founded by medical doctor and researcher Dr Graham Matheson, the brand uses sustainably sourced hibiscus oil and organic coconut oil, ingredients that have been trusted for generations to support mobility, joint health and overall vitality. Committed to quality, sustainability and evidence-based innovation, TVATI provides simple, natural products designed to help pets stay active, comfortable and thriving throughout life.

Verm-x
Verm-X is a British brand specialising in natural nutritional supplements designed to support intestinal hygiene, gut health and overall wellbeing in pets and other animals.

Founded with the belief that animal health can be supported through a more natural, holistic approach, Verm-X draws on the long history of using herbs and botanicals to help maintain digestive health. Its Original range combines carefully selected herbs traditionally associated with intestinal and digestive wellbeing, providing a gentle way to support gut vitality as part of an ongoing intestinal hygiene programme.

Rather than viewing intestinal hygiene as something to address only periodically, the Verm-X approach focuses on creating and maintaining a healthy digestive environment throughout the year. For dogs and cats, the company recommends combining its herbal supplements with a species-appropriate diet and regular faecal egg counts (FECs), helping owners monitor their pet's intestinal health and make more informed decisions about parasite control.

Verm-X formulations have been developed with medicinal herbalists and veterinary input. Products are made in the UK using ethically sourced ingredients, with no artificial chemicals or pharmaceutical ingredients.

The brand's natural philosophy extends beyond animal health. Verm-X is a certified B Corporation and places a strong emphasis on sustainability, responsible sourcing and reducing plastic in its packaging.

For pet owners looking for a more natural approach to intestinal hygiene, Verm-X offers herbal formulations that can be incorporated into a wider programme of good nutrition, digestive support and regular monitoring.

Vince the Vet
Vince McNally graduated as a Bachelor of Veterinary Science (BVSc) in 1983 from Liverpool University and went to work for the PDSA in Manchester where he gained invaluable clinical experience treating a wide range of conditions in many different types of pets.

Towards the end of 1986 an unmissable opportunity arose to establish his own practice and he founded The Albany Veterinary Clinic in Stockport. Over the next 14 years it grew to become a centre of excellence where pets received the very best treatment available, with the utmost kindness and care.

From the mid nineties onwards, Vince became increasingly frustrated by the inability of conventional veterinary medicine to really help many of the animals under his care. This led to the study of a wide range of complementary therapies, including acupuncture, nutrition, herbs, homeopathy, flower essences, Traditional Chinese Medicine (TCM), Ayurveda and various energy practices in the UK, USA, Thailand, India and elsewhere.

In 1998 he gained the VetMFHom homeopathy qualification after studying at the Glasgow Homeopathic Hospital, the London School of Homeopathy and with the Homeopathic Physicians Teaching Group in Oxford for 3 years. In the years that followed Vince has seen the lives of countless dogs and cats improved (in many cases beyond all expectations) as a result of holistic treatment, which combined dietary changes, natural supplements and homeopathic remedies.

These success stories and an undimmed passion for helping as many pets as possible live the healthiest and happiest of lives, led to the launch of Vince the Vet Superfood - a unique range of clinically proven, natural supplements and raw food which is specially formulated to promote the very best of health.

Waita Pets
Waita Pets is a small UK-based pet brand specialising in natural, freeze-dried and air-dried foods and treats for dogs and cats. Inspired by their own pets, Cho and Toto, Waita Pets was created with a simple aim – to offer tasty, nutritious pet foods made from real, carefully selected ingredients.

The range includes freeze-dried treats, complete foods and meal toppers, with plenty of single-protein options including chicken, duck, quail, beef, salmon and other fish. Their treats are made with 100% natural ingredients, without unnecessary fillers or additives.

Freeze-drying uses very low temperatures rather than cooking with heat, helping to retain the natural flavour and nutritional value of the original ingredients. It also creates lightweight, shelf-stable foods that are convenient for feeding at home, using as training rewards or taking on the go. Waita also microbiologically tests each batch of its freeze-dried food.

Simple ingredients, minimal processing and plenty of choice make Waita Pets a particularly appealing range for owners looking for natural treats and convenient alternatives to more heavily processed pet foods.

West Paw
West Paw Design is an American Company, which hand crafts a range of eco-friendly and safe pet products, from a factory in Montana.

We stock their extremely durable Zogoflex dog toys which are suitable for activities including chewing, tugging and fletching. Some of their toys can be stuffed with treats and they all float.

Zogoflex toys are dishwasher safe, freezable and non toxic (approved by the US FDA). They are designed to be recycled, creating virtually no waste during manufacturing.

Even the packaging is printed on 100% recycled paper with soy based inks. West Paw Design are so confident with their toughness guarantees that the toys comes with a one-time replacement against dog damage.

Wildcrofts
Wildcrofts – Honest, Functional Treats for Happy, Healthy Dogs

At Wildcrofts, we believe every dog deserves treats that are as simple and wholesome as the love you share. Born from a founder’s frustration with oily, over-processed snacks, Wildcrofts dog treats are rooted in real British values; crafted with care, integrity and purpose.

Wildcroft make 100% natural, freeze-dried dog treats using traceable British meats and responsibly sourced seafood, gently preserved to lock in nutrients without fillers, artificial additives or unnecessary processing.

The recipes are designed for real life; easy on sensitive stomachs, high-value for training, and perfect for everyday rewarding. Whether you’re out on walks, working on new tricks, or simply saying “good dog,” Wildcrofts delivers flavour and nutrition you can feel good about.

Wildcrofts also believe in giving back; so for every 10 packs sold, they donate nourishing treats to local dog rescues, helping pups in need while they wait for their forever homes.

Wildcrofts — real ingredients. real treats. wildly better.
Wild Dog Co
Wild Dog Co make a range of super healing dog balms that work fast so you and your dog are always ready to explore. The range includes soothing balms for paws, nose, skin and calming.

Made for Dogs: Wild Dog Co expertly create our dog balms specifically for dogs' skin, coat and their well-being. Lick-safe.

Super Natural Ingredients: Using innovative, premium human-grade ingredients not usually found in pet care.

Suitable for sensitive skins.

100% natural with herbal infusions.

These hero ingredients get you and your dog exploring together again. UK-made.
Wildwash
Wild Wash has spent years slowly and patiently developing a natural line of pet shampoos and grooming products.

Wild Wash grooming products are guaranteed to be completely natural and free from parabens, sulfates, phosphates, phthalates, petrochemicals, PEGs, animal fats and palm oils.

All the ingredients in Wild Wash products are human grade. Every ingredient is listed on their bottles as Wildwash are so proud of the ingredients that they want you to see them!

Winston and Porter
Winston and Porter are passionate about the health and nutrition of their dogs and have developed a range of unique & innovative supplements which will make a positive difference to each stage of your dog's life

Animal lovers first and foremost, Winston and Porter was formed to provide excellence in canine and equine nutrition. Transparency is at the heart of all we do. There are so many nutritional products on the market and it is difficult as a dog and horse owner to choose the right one to ensure your dogs are happy and healthy.

At Winston and Porter they have over 20 years experience in the Pharmaceutical and Nutraceutical industries, and have spent years researching and developing a line of products that offer not only innovation but tangible results

WooBamboo
WooBamboo launched Earth Day of 2013 and the great news is that well over half a million landfill cluttering plastic toothbrushes have been replaced with bamboo!

WooBamboo's eco-awesome oral care products made from sustainable bamboo were designed to inspire the world and empower eco-minded consumers with a full line of toothbrushes for adults, kids, and pets, along with biodegradable floss and natural toothpastes!

Love your pet love your planet.

Woofs
WOOFS produce premium quality, highly nutritious fish-based treats for your dogs, using cod sourced from the North Atlantic and sprats fished from the Baltic Sea. All their products are manufactured exclusively in the UK at their plant in Cornwall or at their other plant in Estonia.

Your dogs will love WOOFS range of fishy dog treats - innovative products including cod cubes, cod crunchers and redfish cookies are all on offer for hungry pooches looking for a nutritious, sustainably sourced treat.

Traceability and sustainability are Woofs top priorities and in the never-ending circle of trying to do the right thing for themselves and trying do the right thing for our fragile planet, Woof's believe that at last they have produced a range of fish-based treats for your dogs that meet both criteria.

WOOF's vision is simple—to deliver all the natural benefits of protein laden fish snacks, from fish caught in the clear North Atlantic waters and beyond. Whenever possible, they make sure that whatever goes into a WOOFS pack is manufactured in the UK from a well-managed and MSC-certified fishery. This is something that sets WOOFS apart from other fish-based pet food manufacturers in the industry, many of whom do not clearly label the species of the fish or its origins on their packaging.

Traceability and sustainability are a top priority at WOOFS and in the never-ending circle of trying to do the right thing for ourselves and trying do the right thing for our fragile planet, they believe that at last they have produced a range of fish-based treats for your dogs that meet both criteria.

Animal lovers are increasingly choosing seafood options that are good for their pets and the ocean too; which is why all WOOFS Dog Treats are MSC (Marine Stewardship Council) certified. They were awarded the inaugural MSC UK Pet Food Brand of the Year award at the 2021 MSC UK awards.

When you buy fish and seafood with the blue MSC ecolabel, you're helping to protect our oceans, driving change above and below the water and helps to ensure our oceans remain viable and healthy.

Using the blue MSC ecolabel on WOOFS Dog Treats helps their customers to identify sustainably sourced fish and seafood.

Yeowww!
Yeowww!® catnip is made by DuckyWorld who works closely with private farmers to grow, manage and harvest the best organically grown catnip on the Earth. No chemicals or pesticides are used in cultivation, which means Yeowww!® Catnip is completely safe for cats and humans.

Each and every one of the toys is stuffed full of premium, organically grown catnip. No cotton fillers, no plastic pieces, and certainly none of that cheaper ‘toy grade’ stuff.

Yeowww!® toys are handmade in the USA. The fabric is high quality cotton twill strong enough to withstand as much scratching, biting, bunny-kicking and slobber a cat can dish out. Each toy is individually stuffed and hand-sewn so people know they are getting a toy with a touch of personality as well as being carefully handcrafted.
Shop By Ingredients
Algae
Algae supplements are a rich natural source of omega-3 fatty acids, antioxidants, and essential nutrients. Often used as a sustainable alternative to fish oil, algae can help support brain, heart, joint, and skin health in pets. Certain algae, like spirulina and chlorella, are also known for their detoxifying properties and immune-boosting potential.

Antioxidants
Every day, your pet is exposed to factors that can contribute to oxidative stress, including ageing, environmental pollutants, processed foods, medications, and everyday physical and emotional stress. Over time, oxidative stress can affect healthy cells and may impact overall wellbeing.

Antioxidants help neutralise free radicals; by helping to protect against oxidative stress, antioxidant supplements can support healthy ageing, immune function, cognitive health, skin and coat condition, joint comfort, and overall vitality.

Our range of antioxidant supplements for dogs and cats includes carefully selected ingredients such as functional mushrooms, phytoplankton a micro-algae, as well as spirulina, a blue-green algae is packed with phytonutrients; vitamins such as Vitamin C, Vitamin E and Vitamin A, plant extracts, and nutrient-rich superfoods. These natural ingredients provide antioxidant support to help maintain cellular health and promote long-term wellbeing.

Whether you are looking to support a senior pet, support everyday wellness, or complement an existing health programme, antioxidant supplements can be a valuable addition to your pet's daily routine.

Browse our range of natural antioxidant supplements for dogs and cats below.

Arnica
Arnica is a perennial herb in the daisy family, which flowers June to August. Arnica is used externally (but not on broken skin) to promote healing and to help with bruising, or given orally as a homeopathic remedy.

Arnica is useful for soreness and bruising, especially if this is mainly felt in the muscles and softer tissues of the body.

Ashwagandha
Ashwagandha (Withania somnifera) is a traditional adaptogenic herb that has been used for centuries to support resilience, vitality and overall wellbeing. Adaptogens work by helping the body maintain balance during periods of physical and emotional stress, supporting a healthy stress response without causing sedation.

In pets, ashwagandha is often used to promote calm behaviour, support emotional wellbeing and help maintain healthy energy levels. It may also provide support for cognitive function, immune health and mobility, making it a popular choice for senior pets and those experiencing environmental or lifestyle-related stress. You'll find ashwagandha as a key ingredient in many natural calming supplements for dogs.

Whether used as daily support for an anxious pet, or during challenging periods such as travel, changes in routine or fireworks season, ashwagandha can be a valuable addition to your pet's routine.

Astaxanthin
Astaxanthin is a member of the carotenoid family and a powerful antioxidant. Astaxanthin helps protect cells, organs, and tissues from oxidative damage, even in places like your pet’s eyes, spinal cord, brain, and nerves. Provides the immune system with the support that it needs.
Boswellia
Boswellia serrata, also known as Indian frankincense, is a tree native to India and surrounding regions. Its aromatic resin has been used for thousands of years in traditional Ayurvedic medicine and is particularly valued for its natural anti-inflammatory properties.

The resin contains a group of active compounds known as boswellic acids, including AKBA (acetyl-11-keto-β-boswellic acid). These compounds have been widely studied for their anti-inflammatory, antioxidant and immune-modulating properties. AKBA is of particular interest because of its ability to influence 5-lipoxygenase (5-LOX), an enzyme involved in the body's inflammatory pathways.

Benefits of Boswellia for Dogs

Boswellia is perhaps best known for supporting joint health and mobility, and can be used to soothe sore, stiff joints and muscles,. Research in dogs with degenerative joint and spinal conditions has reported improvements in signs such as stiffness, discomfort and lameness following supplementation with Boswellia serrata extract.

This natural supplement also synergises with turmeric, and works well alongside glucosamine and chondroitin to support connective tissue and joint health.

However, the potential benefits of Boswellia extend beyond the joints. Research into boswellic acids suggests they may also help to:

Provide antioxidant support – helping protect cells against oxidative stress.

Support brain and cognitive health – boswellic acids are being investigated for their neuroprotective properties and their role in healthy ageing.

Support digestive and gut health – research suggests Boswellia may help maintain intestinal barrier integrity and influence the composition of the gut microbiome.

Support normal liver function – its antioxidant and anti-inflammatory properties have been studied in relation to maintaining healthy liver function.

Support a balanced immune response – boswellic acids may help regulate certain immune pathways and support normal immune function.

Support a healthy inflammatory response – helping to maintain comfort and mobility, particularly in older or active dogs.

Boswellia is therefore a useful botanical ingredient not only for joint and mobility supplements, but also as part of a wider approach to supporting healthy ageing, antioxidant defences and general wellbeing in dogs.
Calendula
Calendula Officinalis is also known as pot marigold, and its yellow flowers are familiar to many. Most commonly used in balms, lotions and ointments, Calendula is best known for its soothing and healing properties. Its anti-viral, anti-bacterial and anti-fungal properties make Calendula a first choice for abrasions, minor cuts & wounds, rashes, insect stings, chapped skin and even sunburn. Calendula helps to stimulate minor wound healing by encouraging epithelial growth.

Calendula is also an immune tonic and can be used internally. It also aids liver function and elimination, as well as being soothing.

Read more about this wonderful plant by reading our blog on the benefits of calendula for dogs, and shop our range of calendula products for pets below.

Chondroitin
Chondroitin is a key component in supporting your pet's joint health by slowing the deterioration of cartilage. Chondroitin works synergistically with glucosamine to protect cells called chondrocytes, which are responsible for cartilage formation. For further reading, check out our blogs about joint support.

Clay
Clay has long been used in natural pet care to support health from the inside out. Rich in naturally occurring minerals, clays such as green clay, Montmorillonite clay and bentonite clay are valued for their absorbent properties and versatility, making them popular ingredients in both digestive supplements and topical skin care products.

When used internally, clay may help support normal digestive function and maintain a healthy gut environment. Applied externally, clay powders and poultices can be used to soothe irritated skin, absorb excess moisture and support the skin's natural healing processes.

Our range includes both clay-based supplements and topical clay products, offering natural support for digestive health, skin comfort and overall wellbeing.

Collagen
Collagen is a vital protein that helps to maintain healthy joints, connective tissues, skin and the digestive tract. Naturally found throughout the body, collagen provides strength, structure and flexibility, but levels can decline with age.

Supplementing with collagen can help support mobility, joint comfort, skin and coat health, as well as digestive function. Our range includes both collagen supplements, naturally collagen-rich bone broths and collagen treats, making it easy to provide this important nutrient in a format that suits your pet's needs.

Colloidal Silver
Colloidal Silver is a solution containing tiny silver particles suspended in deionised water. It has been used for many years and is valued for its anti-viral, anti-fungal, natural antibiotic, and anti-microbial properties, making it a useful addition to a pet first-aid kit.

When applied externally, colloidal silver can help support good skin hygiene; supporting the skin's natural barrier and maintain a clean environment while the skin recovers. It is commonly used on minor cuts, scrapes, abrasions and irritated skin, helping to support healthy skin recovery, as well as around the eyes and outer ears as part of a gentle cleansing routine when appropriate.

Colloidal silver is available in different strengths, most commonly 10ppm and 20ppm, where ppm stands for parts per million and refers to the concentration of silver particles in the solution.

A 10ppm solution is a popular choice for everyday topical use and routine skin care, while 20ppm contains twice the concentration of silver particles and may be preferred by some owners when a stronger concentration is desired. Both strengths are intended for external use, and the most appropriate option will depend on the product and its intended application. Always follow the manufacturer's directions for use.

We sell a range of colloiodal silver options including liquids - varies sizes and strengths, gel, cream, serum, as well as specifically formulated products to support eye and ear health in both cats and dogs. A recent addition to the Natures Greatest Secret range is a toothpaste.

Colostrum
Colostrum is the nutrient-rich first milk produced by mammals, naturally containing immunoglobulins, antimicrobial peptides and growth factors that help support the healthy development of newborns. As a dietary supplement, bovine colostrum is valued for its ability to support immune function, digestive health and overall wellbeing in dogs and cats of all ages.

In addition to its immune-supporting properties, colostrum is a natural source of nutrients that help maintain healthy joints, muscles and connective tissues. Its naturally occurring growth factors and bioactive compounds support normal cellular health, making colostrum a popular choice for pets requiring digestive, immune or everyday wellness support.

Our range includes high-quality colostrum supplements for both dogs and cats, making it easy to provide natural support for immunity, digestive health and everyday vitality.

CoQ10
Coenzyme Q10 (CoQ10) is a powerful antioxidant, key to the basic functioning of all human and animal cells. Also known as ubiquinone, CoQ10's benefits range from acting as a protective agent for the heart and cardiovascular system, to supporting immune health.

CoQ10 is also found naturally in foods such as organ meats such as the heart — a concentrated source of this supernutrient!
Dandelion
Dandelion for dogs and cats

Dandelion (Taraxacum officinale) may be a familiar sight in gardens and hedgerows, but this nutrient-rich plant has a long history of traditional use in herbal medicine. Both the root and leaves are used, providing naturally occurring plant compounds including flavonoids, phenolic compounds and carotenoids, alongside vitamins and minerals.

Dandelion is particularly valued for its traditional role in supporting the liver, kidneys and digestive system. Dandelion root is commonly included in herbal formulas designed to support normal liver function, bile flow and digestion, while the leaves have traditionally been used for their gentle diuretic properties, supporting normal urinary and kidney function.

What are the benefits of dandelion for dogs and cats?

Dandelion is a versatile herb and is often combined with other botanicals such as milk thistle, artichoke and nettle to provide complementary nutritional and herbal support.

Dandelion may help to:

Support normal liver function and the body's natural detoxification processes

Support healthy digestion and bile production

Support normal kidney and urinary function

Provide natural antioxidant plant compounds

Support normal fluid balance

Provide additional nutritional support as part of a varied, balanced diet

Dandelion and liver support

The liver plays an important role in processing nutrients, metabolising substances and removing waste products from the body. Dandelion root is traditionally used as a bitter digestive herb and is often included in liver-support formulas alongside herbs such as milk thistle and artichoke.

Its naturally occurring bitter compounds can help support digestive secretions and normal bile flow, linking dandelion's traditional digestive use closely with liver and gallbladder function.

Dandelion leaf and kidney & urinary support

Dandelion leaf has traditionally been used as a gentle diuretic, helping to support normal urine production and fluid balance. Unlike many conventional diuretics, dandelion itself is naturally rich in potassium. This makes the leaf a popular ingredient in herbal blends formulated to support the kidneys and urinary system.

Dandelion and digestive health

Dandelion's bitter plant compounds can also help support normal digestive processes. For this reason, you'll find dandelion included in several of our digestive and gut-support supplements, often alongside other herbs and nutrients chosen to provide broader digestive support.

Our range includes natural supplements containing dandelion for dogs and cats, with formulations designed to support areas including liver and kidney function, digestion, urinary health and general wellbeing.

As with any herbal supplement, always follow the individual product's feeding instructions. If your pet has an existing medical condition, is taking medication or is under veterinary supervision, seek veterinary advice before introducing a new supplement.
Digestive Enzymes
Digestive enzymes are naturally produced by the pancreas and play an essential role in breaking down proteins, fats and carbohydrates so they can be absorbed and used by the body. Healthy enzyme production supports efficient digestion, nutrient absorption and overall digestive health.

While most pets produce sufficient digestive enzymes naturally, some may benefit from additional enzyme support. This can be particularly helpful for pets with digestive sensitivities, reduced enzyme production or those needing extra digestive support to get the most from their diet.

Our range includes digestive enzyme supplements for both dogs and cats, including standalone enzyme supplements and comprehensive probiotic blends, helping to support healthy digestion and gastrointestinal function.

Echinacea
Echinacea (Echinacea spp), or purple coneflower, is best known for its uses in supporting the immune system. Alongside a number of active consituents, echinacea possesses natural anti-inflammatory and anti-microbial properties. It is best used as a preventative to help prime the immune system. If you need to balance its cooling effects combine with ginger.

Egg Shell Membrane
Egg shell membrane is the nutrient-rich protective barrier found between the shell and the albumen, or egg white. As a nutritional supplement, egg shell membrane is a source of undenatured collagen and hyaluronic acid. Proteins elastin and glucosamine promote tendon and joint health respectively.

This combination of powerhouse ingredients for joint health make it easy to see why egg shell membrane has been shown to reduce pain and improve function in dogs suffering with joint problems.

Evening Primrose Oil
Evening Primrose Oil is high in gamma linolenic acid (GLA), an essential fatty acid. Ideal to help maintain healthy skin and coat condition and reduce scurfiness or dryness. Evening Primrose Oil is believed to restore the balance in reproductive hormones that can otherwise influence behaviour and coat quality.

Fenugreek
Fenugreek (Trigonella foenum-graecum) is a traditional herbal ingredient from the legume family, valued for its rich nutritional profile and long history of use in both human and animal health. The seeds contain naturally occurring fibre, protein, vitamins, minerals, antioxidants and bioactive plant compounds, including saponins, flavonoids and alkaloids. These constituents help support normal inflammatory responses, digestive health, immune function and skin health.

Fenugreek is often included in joint, skin and digestive supplements for pets, where it provides gentle nutritional support as part of a balanced herbal formulation. It is also commonly paired with herbs such as garlic, as the two have traditionally been used together in complementary blends.

Garlic
Garlic is known as the king of the herbs and is full of nutrients. Garlic can be given as a general supplement because of its wide-ranging action on the body as well as being a specific herbal remedy for coughs and upper respiratory conditions. Garlic is an antioxidant, expectorant, has anti-viral, antiseptic and antibiotic properties. Garlic can be used to reduce the level of parasites in dogs and is effective to repel fleas and worms. Garlic stimulates normal digestive processes and can be used for a wide range of skin conditions. Garlic can remove toxins from the body, supports the immune system to help increase resistance to infection, especially for the older pet.

At Healthful Pets we sell Garlic and Fenugreek by Dorwest which are both licensed herbal supplements, as well as garlic in liquid form for topical application. Garlic has also been added to other supplements for fleas and ticks, intestinal health and skin conditions.

Learn more about the benefits of garlic supplements and how safe garlic is for dogs on the Healthful Pets blog.

Glucosamine
Glucosamine can be used for the repair of connective tissues such as cartilage by stimulating the production of glycosaminoglcans (GAGs). Glucosamine is often supplemented to augment the body's normal production and especially when in old age and arthritis demand exceeds the body's normal production. Glucosamine works well with Chondroitin. For further reading, check out our blogs about joint support.

Green Lipped Mussel
Green-lipped mussel (Perna canaliculus) is a nutrient-rich shellfish native to the pristine coastal waters of New Zealand. Naturally rich in omega-3 fatty acids, glucosamine, chondroitin, glycosaminoglycans (GAGs) and antioxidants, it is widely recognised as one of the most effective natural ingredients for supporting joint health and mobility in dogs and cats.

While traditionally found in powdered supplements, green-lipped mussel is also available in concentrated oils, functional treats and chews. Each format provides the benefits of this unique marine ingredient, making it easy to support your pet's joints in a way that fits their specific needs.

Our range includes green-lipped mussel powders, oils, capsules, functional treats and complete supplement blends for dogs and cats, offering natural support for mobility, flexibility and long-term joint health.

Brands include Riaflex who sell Green Lipped Mussel in a powder format, Aniforte who sell both a powder and capsules and KorurePet a New Zealand Company who sell a powder, oil and also some in their Honey. To understand more about the KorurePet range of Green Lipped Mussel products read their blog.

Lavender
Lavender, or lavandula, has been used for medicinal purposes for over 2,500 years. Lavender is a calming herb which may help to relieve anxiety, especially for anxiety surrounding car journeys. In addition compounds of the oil in Lavender have antifungal and antimicrobial effects which may aid healing, may help with allergies, burns and ease aches and pains.

MCT (medium-chain triglycerides)

Milk Thistle
The liver works quietly behind the scenes every day, processing nutrients, filtering toxins and supporting many of the body's essential functions. It's one of your pet's hardest-working organs.

Milk Thistle has long been valued for its ability to support liver health. Naturally rich in silymarin, a powerful antioxidant complex, it helps protect liver cells from oxidative stress while supporting normal liver function and the organ's natural ability to regenerate.

Whether your pet is getting older, taking long-term medication, recovering from illness or simply could benefit from extra nutritional support, Milk Thistle offers a gentle, natural way to help maintain healthy liver function. Milk Thistle may also be useful for problems which are related to the liver such as skin conditions, gastrointestinal upsets and dysfunctions in the immune or hormonal systems.

Mint / Peppermint /Pennyroyal
Mint is a versatile botanical ingredient used in a wide range of pet care products, valued for both its natural properties and its fresh, clean aroma.

In dental products, mint helps freshen breath while supporting good oral hygiene by reducing unpleasant odours. In shampoos and grooming products, mint provides a cooling, refreshing sensation, helping to leave the skin and coat feeling clean while naturally deodorising the fur. Mint is also commonly included in natural flea and tick sprays and repellents, where its strong scent helps make pets less attractive to biting insects.

Mint as an aromatic herb that has also historically been used to help soothe upset stomachs, reduce gas, reduce nausea and help with travel sickness.

Rich in naturally occurring plant compounds with antioxidant and antimicrobial properties, mint is a popular ingredient in natural pet care, offering gentle support for cleanliness, freshness and everyday wellbeing.

MSM
MSM (Methylsulfonylmethane) is a naturally-occurring organosulfur compound. Organic, biologically active sulphur is extremely important for health and the formation of connective tissue, healthy skin, amino acids and blood proteins. The largest concentrations are found in joints, hair, skin, and nails. However, as part of the aging process, MSM in the body begins to decrease and so deficiencies may occur.

MSM has many benefits including: as a natural analgesic and pain reliever which can help in joint pain such as in the case of arthritis, hip dysplasia and other joint problems, MSM can alleviate the symptoms of some allergies and MSM is an antioxidant which quenches free radicals produced as a result of stress and pollution.

Multi-Vitamin Supplements
A range of Multi-Vitamins Supplements to support your pet's health, in a range of formats including liquid, tablet, powder, granules and soft chews.

Mushrooms
Mushrooms and the many beneficial bioactive compounds they contain can benefit the health of your dog in a number of ways and have been used to support health for thousands of years.

An important component of the mushroom are the beta-glucans which are protected by the mushroom’s thick chitin wall. When extracted this process makes the important beta-glucans and other active medicinal ingredients available to your dog.

Microbiome support - the fibre in mushrooms that consists of beta glucans and chitin, provides food to many beneficial microorganisms in the microbiome. A healthy microbiome supports a balanced immune system as well as the immune system response to potential allergens.

Immuno-modulation - The Beta-glucans and other active molecules found in mushrooms including triterpenes, nucleosides, flavonoids and phenols, which all contribute to a better balanced immune system. Supporting the immune system can also help to reduce its reactivity to allergens.

Anti-histamine Action - two mushrooms Reishi and Chaga both contain special molecules called triterpenes that have anti-histamine properties.

Neem
Neem is a fast growing evergreen tree (Azadirachta indica) which was first discovered in south-east Asia. What makes the Neem tree so unique is that nearly every part of the tree's structure has beneficial properties - from the leaves to the bark and the oils!

Researchers have isolated over 150 compounds from the Neem tree that work synergistically to naturally protect itself from bacteria, fungus, pests, and other threats.

Neem's Beneficial Properties The Neem tree has been used for over 4,000 years to treat a variety of health problems ranging from skin issues, dental care, infections, and inflammation to malaria. The most pronounced beneficial features of the Neem tree have been it's strong pest repellency, anti-viral, antibacterial, and anti-fungal properties. Neem has been shown to improve the condition of skin, reduce inflammation (dermatitis), and increase the flow of blood to the skin to help it naturally repair itself.

Nettle
Nettle is a nutrient-rich plant traditionally used to support skin, coat, and joint health in pets. Nettle is a natural antihistamine as it contains the flavonoid quercetin, that helps support the body's response to allergens. Also chlorophylls a and b, carotenoids: beta carotene, xanophils and Sterols including beta sitosterol

Naturally high in vitamins (including A, C, and K), minerals such as iron, magnesium and calcium, and anti-inflammatory compounds, nettle can help soothe itchy skin, support seasonal allergies, and maintain overall vitality. It’s also thought to promote healthy circulation and urinary tract function.

Omega Rich Oils for Pets
Omega oils are an excellent way to support your pet’s overall health and wellbeing. These essential fatty acids, particularly Omega 3 (EPA and DHA) and Omega 6 are often lacking in everyday pet diets, making supplementation a simple and effective addition to their routine. Regular use is a proactive way to help maintain optimal health across all life stages.

Omega 3 oils are widely recognised for supporting key areas of your pet’s health, including the immune system, skin and coat condition, joint health, heart health, and brain and eye development and maintenance. They can also help improve coat quality and support pets with dull coats, itching, or joint-related issues, contributing to overall vitality and comfort.

Balanced Omega 3 and 6 blends further enhance these benefits by helping to regulate skin renewal, soothe sensitive or dry skin, and promote a healthy, glossy coat. Together, these oils work to nourish your pet from the inside out, supporting everyday wellbeing and helping them look and feel their best.

Alongside traditional marine sources, algae and plant-based omega oils offer a high-quality alternative source of essential fatty acids, ideal for pets with sensitivities or for owners seeking a more sustainable option.

Our Omega oils come in liquid format as well as capsule form.

Probiotics
Prebiotics and probiotics are an essential part of supporting your dog’s overall health and wellbeing. Probiotics are live beneficial bacteria that help maintain a balanced gut microbiome by encouraging the growth of friendly bacteria and crowding out harmful pathogens, while prebiotics act as food for probiotics, helping them thrive.

Because over 80% of your dog’s immune system is located in the gut, maintaining healthy gut bacteria is vital for immune function, digestion, nutrient absorption, skin health, and overall vitality. Together, prebiotics and probiotics help restore balance in the digestive tract, support healthy gut motility, and can be especially beneficial during times of stress, illness, dietary change, or after antibiotics.

For pets, probiotics are particularly important in managing digestive issues, improving nutrient absorption, and enhancing overall well-being. Regular use of probiotics can help maintain a healthy gut, reduce symptoms of allergies, and alleviate digestive upset like diarrhea.

Choosing the right probiotic for your pet can feel overwhelming. Our general guide explains what to look for when selecting a probiotic, while our brand-specific guides to Four Leaf Rover and Adored Beast probiotics help you decide which range is best suited to your pet's needs.

Probiotics can also be beneficial if your puppy has an upset tummy, this blog explains natural solutions and highlights our best puppy-safe probiotics. Most probiotics are suitable from 6 months+, but this blog offers options for those younger puppies.

Psyllium
Psyllium is a safe, natural source of soluble fibre used to support healthy digestion and regular bowel movements in dogs and cats. Suitable to be added to raw, cooked and kibble diets, psyllium absorbs water within the digestive tract, adding bulk to stools and forming a soothing gel. This can help to regulate stool consistency, alleviate constipation and diarrhea, support anal gland issues, and promote overall gut health.

There are two main forms of psyllium: psyllium husks and whole psyllium seed.

Psyllium Husks: Psyllium husks are the outer layer of the seed and contain a highly concentrated source of soluble fibre. They are commonly used to support firm stools, digestive regularity, anal gland health and healthy gut motility.

Whole Psyllium Seed: Whole psyllium seed includes both the husk and inner seed, offering a gentler source of natural fibre alongside additional nutritional value. It can help support healthy digestion and balanced stool quality.

As psyllium absorbs water, it should always be fed alongside adequate moisture, such as wet food, bone broth or goat milk. Please ensure plenty of clean, fresh water is also available.

Pumpkin
Pumpkin is a nutrient-rich ingredient commonly used in dog supplements for its digestive and overall health benefits.

Naturally high in dietary fibre, pumpkin helps regulate bowel movements, supporting dogs with both constipation and mild diarrhoea. It’s also a good source of essential vitamins such as A, C, and E, along with antioxidants that contribute to immune health and skin condition.

Additionally, pumpkin contains beneficial minerals like potassium and iron, which support muscle function and energy levels. Gentle on the stomach and highly palatable, pumpkin is a versatile, natural addition to canine wellness formulas.

Quercetin
Quercetin is a plant pigment (flavonoid) commonly found in apples, dark berries and leafy green vegetables. Its natural anti-histamine, anti-inflammatory and antioxidant properties make quercetin beneficial for all dogs, but particularly those who suffer from allergies, seasonal itching or need an immune boost. Quercetin also supports normal detoxification process. Consistent use is key.

Quercetin has a low bioavailability on its own – combining it with vitamin C, digestive enzymes like bromelain, or opting for liposomal quercetin, can improve absorption in your pet's body.

Liposomal quercetin, found in Four Leaf Rover Harmony is a form of quercetin wrapped in a fat-soluble coating, so more of it actually gets where it's supposed to go.

Rose Hip
Rose hips or Dog-Rose (Rosa Canina) are at their best in autumn when they look stunning in the hedgerows. Rose hips are a great source of vitamin C but it also provides an abundance of other nutrients including vitamins A, B1 and B2 and is particularly rich in antioxidants. Rose hips also help to maintain a healthy collagen and therefore can help with joint pain.

Rose hips are also ideal for grooming products as well. Rosehip seed oil from rose hips is a lightweight, fast-absorbing oil rich in naturally occurring Vitamins C, A and E, along with nourishing omega-6 and omega-9 fatty acids. It helps to moisturise and condition the skin, support healthy skin cell renewal, and improve overall coat texture and appearance. Particularly beneficial for dry, flaky or sensitive skin, rosehip oil absorbs quickly without leaving a greasy residue, helping to keep the coat soft, healthy and manageable between baths.

Seaweed
Seaweed is high in protein and is one of the richest source of minerals and amino acids found in a plant source. Seaweeds are rich in iodine. Seaweed have many health benefits including supporting the immune system, energy production, skin and coat health especially pigmentation.
Slippery Elm
Slippery Elm Bark is the inner bark of the slippery elm tree (Ulmus rubra), also known as American Slippery Elm. Naturally rich in mucilage-forming polysaccharides, it develops a smooth, gel-like consistency when mixed with water, helping to coat and soothe the digestive tract.

Some Slippery Elm products can be added directly to food, while others are prepared with water before use; such as AniForte recommends mixing its Slippery Elm Bark Powder with water, briefly heating and then allowing it to cool before feeding. This pre-hydrates the slippery elm, allowing the mucilage to form before it is given, rather than relying on the powder to absorb moisture and form its gel-like consistency after it has been eaten.

Traditionally used as a soothing demulcent, Slippery Elm can be particularly useful for dogs and cats with sensitive stomachs or during periods of occasional digestive upset. Changes in food, travel, changes in routine and periods of stress can all temporarily affect normal digestion and stool consistency.

Slippery Elm can also be used alongside a probiotic supplement for pets as part of a broader approach to supporting digestive and gut health. Persistent or severe digestive problems, including diarrhoea or vomiting, should always be discussed with your vet.

Slippery Elm is valued for its ability to:

Soothe and support the digestive lining

Provide natural mucilage to coat the digestive tract

Support firm, healthy stools

Support normal, balanced bowel function

Provide gentle digestive support for sensitive stomachs

Help during periods of occasional digestive upset
Spirulina
Spirulina is an algae which is 60% protein and which is readily absorbed into the blood stream making this perfect for dogs which are unwell or have lost their appetite. Spirulina is also high in the essential fatty acid Gamma Linolenic acid (GLA) which promotes healthy skin and coat. Spirulina is an antioxidant which supports the immune system, especially helpful for the older dog. Spirulina can also support their aging eyes. Spirulina can also help the dog which loves to eat grass.

Taurine
Taurine is a naturally occurring amino acid-like compound with an important role in your pet's everyday health and wellbeing. It is particularly important for cats, which have a limited ability to produce taurine themselves, making supplemental taurine especially relevant to feline health. Dogs can generally produce taurine from other amino acids, but it is still widely used as a nutritional ingredient in supplements for dogs.

Our range of taurine supplements for dogs and cats includes products containing taurine alongside complementary ingredients for targeted support, including heart health, as well as pure taurine powder for cats. Whether you're looking for standalone taurine or a broader nutritional supplement, you'll find carefully selected options here.
Turmeric (Curcumin)
Tumeric is the common name for Curcuma longa an Indian spice. One of tumeric’s major active constituents includes curcumin which is responsible for the vibrant yellow colour and is the principle curcuminoid and generally considered its most active constituent. Turmeric has antioxidant properties and may help to calm the GI tract.

Turmeric is:-

Rich in antioxidants to help protect cells from oxidative stress

Supports healthy joints, mobility and flexibility

Helps maintain a normal, healthy inflammatory response

Traditionally used to support digestive health and overall wellbeing
St John's Wort
St John's Wort known as Hypericum Perforatum is a perennial herb indigenous to Europe. St John's Wort contains numerous compounds with documented biological activity. St John's Wort is often used to support anxiety and also has antiviral properties.

Valerian
Valerian is a famous herb to calm nervous disorders from anxiety, tension and discomfort both in humans and pets. Valerian is also an anti-spasmodic so ideal for upset stomachs. Valerian is very effective for most animals with separation anxiety or insomnia when your dog may whine or cry. Valerian can also be effective at times when your pet is most anxious such as before and after surgery, traveling, loud noises such as fireworks or thunderstorms, moving house.
Vitamin B
Vitamin B is an essential group of nutrients that supports your pet’s overall health and wellbeing. As a water-soluble complex, these vitamins play a key role in energy production, nervous system function, and maintaining healthy skin and coat condition.

Including B1 (thiamine), B6 (pyridoxine), B7 (biotin) and B12 (cobalamin), Vitamin B helps convert food into usable energy while supporting everyday vitality and balance.

Because Vitamin B is not stored in the body, levels can deplete more quickly, particularly in pets with increased nutritional demands or digestive sensitivities. Supplementation is a simple way to provide additional support where needed.

Vitamin B supplements can help to:

Support energy levels and vitality

Maintain a healthy nervous system

Aid digestion and nutrient absorption

Promote healthy skin and coat condition

Support pets during stress or recovery

A practical addition to your pet’s routine, Vitamin B provides gentle, effective support for overall wellbeing.
Vitamin C
Dogs do produce their own vitamin C, but under certain conditions such as stress or disease, this production is likely to be reduced and supplementation maybe useful.

Vitamin C also combats the damaging effect of the free radical and is necessary to support a healthy immune system. Vitamin C promotes healing, and bone and cartilage formation depend on collagen as a building material, which is only synthesised in the presence of vitamin C.

Vitamin E

Witch Hazel
Witch Hazel is an excellent astringent, decreasing swelling and easing associated pain. Witch Hazel will cool inflamed skin and will make hot spots feel instantly better.
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Pate & Paste

Pate & Paste Treats for Dogs

Pâté and paste dog treats are a versatile option for rewarding your dog, adding variety to treat time or making training sessions more tempting. With soft textures and a range of tasty flavours, they're a handy addition to your treat cupboard.

Our range includes sliceable pâté and squeezable pastes, with options to suit different protein tolerances and dietary requirements. Explore favourites such as the JR Pâté range, JR Paste and JR Premium Paste+.

Whether you're looking for a high-value training reward or a tasty treat to enjoy at home, discover our range of pâté and paste dog treats below.