JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser.

Please note, you may be unable to get through to us via phone this afternoon. Please leave a voicemail or email at hello@healthfulpets.co.uk | Following Brexit, we are offer shipping to the UK and NI only

Dogs
Cats
Small Animals
Gifts
- Gifts for Dogs
  - Dog Toys
  - Dog Treats
- Gifts for Cats
Sale
Brands
Shop by Ingredients
Spring Shop
New Arrivals
Brands
4-Legger
4Legger is an American Company that was set up by a woman who lost her dog to cancer. It is an astonishing fact that nearly 50% of dogs die from cancer and 95% of dog cancers are due to lifestyle and environmental factors. It was that statistic was the motivation behind 4-Legger.

4Legger developed the world's first aloe based USDA Organic Dog Shampoo because they wanted pet parents to see their products were truly all natural, safe and non-toxic.

The ingredients are carefully selected for sustainability, ethical harvesting/growing practices i.e. how the ingredients are grown, harvested, processed, transported, packaged, and shipped.

All of their products are made in the USA in small batches to ensure quality.

Certified organic dog grooming products also verify that there are no GMO ingredients, no pesticides, herbicides, artificial colors, or artificial fragrance.

Only truly natural ingredients go in the bottle and of course on your dog! Be part of the 4-Legger's pet family!

a Dog Person
At a Dog Person, they believe our dogs deserve nothing but the best.

Their journey began with their beloved Teddy. He inspired them to create something special after experiencing common health issues like skin allergies and a problematic gut that couldn't be properly diagnosed. The frustration of not understanding Teddy's needs, coupled with the overwhelming costs of vets, added to their struggle. Teddy sadly crossed the rainbow bridge much earlier than expected, which ignited a fire within them to develop products that genuinely improve the health and happiness of dogs everywhere.

Adios Plastic
Adios Plastic is committed to reducing the 8 million tons of plastic that end up in our oceans every year. By offering plastic free alternative products.

Ben the founder of Adios Plastic had the idea for Adios Plastic originally in 2017 after he became aware of the devastating effects that plastic was having on the environment. Ben wanted to do something to help, but wasn’t sure what. He made changes in his life right away to reduce his single use plastic consumption. But he wanted to do more, a lot more and since he loves animals, he thought that producing something plastic free for pets would be great!

After months of research, Ben learnt that almost all dog poo bags on the market are not as eco friendly as they claim. Companies were, and still are green washing customers using clever marketing techniques.

Adios Plastic is here to offer consumers plastic free alternatives to everyday products. Our love of animals means that compostable poo bags is our launch product, but don’t worry we will have many more products to come!

Adored Beast
Adored Beast Apothecary is the next chapter in the work of Julie Anne Lee DCH, RCSHom as she strives to make a difference in the lives of companion animals.

Julie Anne has trail blazed the advancement of holistic pet care and brings her wealth of experience to all aspects of the Adored Beast Apothecary.

As a practitioner, teacher, and consultant, she has expanded the world of animal wellness, both reclaiming and scientifically evolving, the time-honoured, common-sense practice of nature-based animal health care.

Lee is an Associate Member of the British Association of Homeopathic Veterinary Surgeons. She taught aught Introduction to Holistic Veterinary Medicine to 4th year foreign Veterinary students at Sprott College, BC and also developed and taught a three year post graduate program for Veterinarians and Homeopaths at the College of Animal Homeopathic Medicine.

Lee regularly lectures at Veterinarian Conferences, Conducts Homeopathic Small Animal, Livestock and Equine Workshops, along with private and public seminars throughout North America.

Owing the first licensed holistic Veterinary hospital in Canada Julie Anne DCH was determined to produce products for animals using the same formulas she clinically tested in her hospital for decades. Formulas she 100% guarantees to be the most natural professional human grade that has changed thousands of animals lives.

Albie's Boutique
Albies Boutique evolved out of Albie the dog assisting Sarah in her shop where she makes and sells handmade artwork and gifts.

Albie liked to wear a bow tie or tie on his work days and it soon became clear that he was, and is, an excellent sales doggy.

Albies Boutique was then established as a unique handmade shop giving Albus Dumbledog a new position as CEO and Marketing Director of his own business, selling their products with his own distinctive style and personality, whilst Sarah and her team work hard behind the scenes making the lovely products he sells.

They all hope you and your furry friends enjoy these products as much as they enjoy making and modelling them.
Anco Dog Treats
Anco have been sourcing and manufacturing ethically approved, 100% natural, healthy dog treats and food from across the UK and Europe since 2005.

Anco pride themselves on quality and will never use anything but the best - they would not sell anything that they would not give to their own dogs.

Anco consistently monitor their raw material suppliers, factories and production plants to ensure that when you buy an Anco dog treat it's the same great quality everytime. This includes personally visiting and inspecting their supplier's factories throughout the UK and Europe. ANCO DO NOT IMPORT FROM CHINA.

Anco brands include:-

Naturals a range of 100% natural, healthy, gluten free, tasty dog treats.

Oceans a very healthy, gluten free, hypo-allergenic fish treat range.

Fusions are cold pressed meaty bone shaped, gluten free training treats.

Roots the all natural real wood chew.

Antlers which are naturally shed, a true product of nature.

Trainers single protein, bite size training treats.
Ancol
Ancol is an independent, family owned company specialising in the supply of pet accessories for dogs, cats and small animals. From their West Midlands base in Walsall they have been developing both functional and luxurious products for discerning pet owners for almost 40 years, using their unrivalled experience, passion and knowledge to become the market leader in pet accessories.

Ancol take great pride in their reputation for providing exceptional service, quality and reliability, while their ever expanding, talented workforce is wholly committed to delivering their customers exciting new ranges and product advances at every opportunity.

Ancol's beliefs are honesty, reliability and respect. These three words reflect everything they stand for and are held true by every single one of their employees, from the directors to the warehouse workers.

Ancol is an independent, family owned company are the market leaders in pet accessories for dogs, cats and small animals.

Apawtiser
Apawtiser make tasty handmade, hypoallergenic dog treats suitable for dogs with food intolerances. Free from common canine allergens.

Apawtiser Dog treats came about as a result of their cocker spaniel, Mac who had a very sensitive tummy with many food intolerances. This led them to develop their own range of dog treats which were more suited to sensitive tummies.

Apawtiser dog treats are the result of over two years of product development and testing. These dog treats are not only hypoallergenic but also offer a good shelf life.

The absence of any animal products allows dogs with any animal protein sensitivities to enjoy a tasty treat. The plant based proteins in Apawtiser treats are some of the least likely to cause allergic reactions in dogs. They use a variety of flours to provide a whole host of flavours whilst avoiding wheat which is a common allergen.

The ingredients used are all-natural and high-quality; free from artificial colourings, flavourings and preservatives; for example their peanut butter is hand-made and only contains peanuts.

A. Vogel
A.Vogel herbal remedies are marketed in the UK and Ireland by Bioforce (UK) Ltd. Bioforce is at the forefront of phytotherapy, the science of using herbs to maintain health and influence illness. The A.Vogel range of fresh herb tinctures are manufactured in Switzerland and transported to Scotland where they are bottled in their modern facility which operates to Good Manufacturing Practice standards.

The majority of herbs used to produce the range are grown using a strict organic protocol, mainly in the fertile conditions of Roggwil, Switzerland, allowing the company to exert complete control over the cultivation of plants, from planting through to harvesting. They have complete traceability of the raw materials.

In stock are their range of Animal Essences which are made to the same principles as the Flower Essences for human use. Animals can also experience the same range of emotions as humans - fear, rage, sadness, anxiety, jealousy and a myriad of other feelings can affect their well being. Animal Essences may help by promoting calm, well-adjusted, balanced behaviour.

Bark & Whiskers (Mercola)
Dr Mercola is the founder of Mercola.com which is the most visited natural health website with over 1.5 million subscribers. Dr Mercola is also a bestselling author and is passionate about natural health.

Dr Mercola is not only passionate about human health but is also pet health and has set up HealthyPets.Mercola.com in 2009 with Dr Karen Becker, a proactive and integrative wellness veterinarian. Karen is passionate about feeding species-appropriate nutrition to pets as it is her belief that the right nutrition is the foundation for good health and a long life.

The Mercola team has developed a number of excellent pet products including supplements, grooming products and accessories for dogs and cats. They are the very best quality supplements on the market which go through very stringent quality control measures.

They are not widely available in the UK, but we felt these products should be made available for you to buy.

BarkinBISTRO
BarkinBISTRO are a company on a mission to help as many dogs as possible on the road to good health, through a balanced wholefood diet.

They produce products of the highest quality without compromising health for cost… EVER!

Their brand-new range of 7 powerful organ supplements are made with one simple mission: to bring nature’s most nutrient-rich foods back into your pet’s bowl.

Crafted from ethically sourced, grass-fed beef and bovine organs, each supplement delivers targeted, species-appropriate nutrition to help pets thrive – the way nature intended.

Freeze-dried for maximum nutrient retention and made without any fillers, preservatives, or synthetic additives, barkinBISTRO's single-ingredient organ supplements are the perfect way to nourish your dog or cat from the inside out.
Barney's Biscuit Boxes
The story of Barney’s Biscuit Boxes started with Barney, their rescue Labrador cross, born on a puppy farm, but saved, and found his forever home with them.

Barney inspired us to create our first product in 2014 which was an advent calendar for dogs - a different treat every day of advent for your dog, from some of the best known brands in the market producing high quality dog treats. In 2017 Barney developed a food allergy and the journey to find the tastiest, most nutritious, and allergen free food and treats began – with the additional challenge of being able to satisfy the notorious food vacuum that is the Labrador (and make him chew!). They researched and found a leading dog nutritionist (one who was ambitious and excited to work with them) and with fresh ingredients (which isn’t usually done as ‘that’s not how it’s done’, ‘fresh ingredients make it too difficult to create a repeatable product’’). The testing process was long, detailed and challenging, but ultimately very successful and Barney’s own biscuits were born.

Barney's Biscuits:

Use the highest quality ingredients, British where at all possible

100% natural food at all times

No meal, no derivatives

No preservatives and no additives

No salt, no sugar

Environmentally friendly

Hand-made = hand rolled, hand cut, hand baked, hand packed

Healthy dog treats made from fruit, vegetables and meat
Bella's Apothecary
Bellas Apothecary are passionate about sourcing natural health supplements with proven therapeutic benefits backed by peer reviewed scientific research.

Bella's Apothecary is family-run firm of pet lovers. They know from experience just how extraordinary their Run-Free product is and they hope that you will too! In fact, colostrum is an ancient remedy, known about and appreciated for thousands of years. It's a cornerstone of Ayuverdic medicine. It used to be here too, until pharmaceuticals came along.

Bellas Apothecary source our colostrum from a small cooperative of organic dairy hill farms.

Be:Loved
Be:Loved believes in proper pampering from palm to paw.

With their holistic approach to animal health care and using almost entirely natural ingredients, Be:Loved have created a luxurious, affordable, effective range of wellness & lifestyle care & grooming products for pets & their people.

Their products are handmade with love in the UK and are tested on humans. Handpicked from hedgerows, these calming balms, soothing salves, scented shampoo bars and spritzes reassure sore paws and help nourish coats and tails to shine. Let your animals roam itch-free, odour-free, carefree. Dote on them. They deserve it. Let them BeLoved.

Powerful & plant based PET WELLNESS, powered by natural science.

BioPreparation
BioPreparation formulas (BioSuperfood for humans) are whole food products and not just supplements. They are whole foods formulated to nourish, energise and balance the entire body instead of simply targeting the symptoms of disease and imbalance.

Bio-Algae Concentrates (BAC) is a complete, balanced and synergistic whole food composed of microalgae based ingredients. BAC has a completeness, balance and synergy that is not possible in any single algae or other food supplement. The result is a more powerful, rejuvenating, healing and nourishing effect on the body and brain.

The algae in Bio-Algae Concentrates (BAC) are carefully grown and harvested in a hydroponic pure environment, protected from pollutants, guaranteed free of herbicides and pesticides, blended, encapsulated and bottled under strict quality control.

The algae are protected with a proprietary freeze-drying technology that fully preserves the nutrients. Importantly, the concentration of the algae is achieved through the use of specifically developed proprietary techniques that result from 20,000 man hours of research in the former USSR.

As it is a natural product concentrations will vary slightly but in terms of anti-oxidants the F1k formulation is about 20 times as concentrated, the F2k formulation about 100 times and the F3k formulation about 500 times as concentrated as normal algae. Each production is analysed and checked for pesticides, herbicides, mercury, lead, bacteria, parasites, and other pollutants.

Biogance/Biospotix
BIOGANCE is the premiere French brand of hygiene and care products for pets, directly inspired by nature and formulated from organic and natural ingredients. BIOGANCE wants to give the best to our dogs and cats.

BIOGANCE is a dynamic and innovative company that relies on the expertise and know-how of chemists, pharmacists and veterinarians for the greatest welfare of pets.

BIOGANCE products are not tested on animals and are guaranteed to not contain parabens, phenoxyethanol or animal oils. Even their packaging and caps are 100% recyclable.

Bogar
Bogar is a Swiss Company producing innovative, high quality, needs-based solutions in the areas of skin and coat care and dental hygiene for cats and dogs.

Bogar live up to these high standards, thanks to the intensive development with veterinarians, biologists and food technologists from Bogar and in co-operation with external specialists, institutes and universities. Also from regular quality control, both internally and externally by specialised, independent institutes.

Bogar products contain natural ingredients, shampoos are silicone and paraben free, whilst other products are free from artificial preservatives, perfumes and colourants.

Boil & Broth
Rachel started Boil and Broth back in 2018 after seeing the demand for the products she was making. Rachel herself had health issues and she researched a lot about her condition and finally developed her own diet, as well as making broth and kefir water to help. Within 12 weeks she had reversed her condition.

Rachel has grown her small family business from selling a few orders a week to establishing a great business on a private farm selling her products to people all over the country, including the pet side of the business.

Sustainability: Boil and Broth are passionate about their environment too which is why they are working hard to be as sustainable as possible. They also believe in encouraging others to do the same - what’s good for our planet has to be good for us too.

Packaging: Their plastic bottles are made from recycled plastic and can also be put in the recycling bin when you have used them. In the coming months, they will be transitioning their pouches to recyclable pouches. You will be able to recycle these pouches at your local supermarkets.

Ingredients: Boil & Broth use bones from animals that would otherwise go to landfill. Our apples, for apple cider vinegar, are sourced from local orchards – often apples go to waste.

Borvo Nutrients
Borvo Nutrients from Ireland are offering a brand-new range of European nutrient-dense superfoods for dogs.

Their beautiful company logo is the Celtic god, Borvo, who was known as the god of healing springs. The Celts believed that there were supernatural forces in every aspect of the natural world and they
prayed to a series of gods that represented the most important parts of their natural surroundings.

Borvo Nutrients is founded upon the belief that sustainably sourced raw materials from the natural world can deliver incredible health benefits to our beloved pets.

They source only the best quality, European ingredients.

Canadian Health Products
ESSIAC ® is a world renowned herbal formula developed by Rene M. Caisse, a Canadian nurse.

Canine Creations Cheshire
Canine Creations are a small, family-run business, established in 2021 are based locally in Nantwich, Cheshire dedicated to crafting high-quality, healthy and natural treats for dogs.

All their dog treats are handmade with love in their very own onsite Barkery, using only the finest, dog-friendly ingredients. Freshly baked in small batches, these delicious treats are crafted to be both healthy and irresistible for your four-legged friend.

Canine Creation's Chief Taster is Winston and the business was set up in a quest to find allergy-friendly treats for Winston. Now Canine Creations has evolved into a growing brand, known for their handcrafted, gourmet-style dog biscuits and innovative treat ranges.

From crunchy biscuits to meaty treats, every treat is made with quality, care, and tail-wagging taste in mind. Because your pup deserves nothing but the best!

Cedarcide
Avoid bugs & bites with non-toxic solutions that actually work.

Cedarcide believe everyone deserves a life free of dangerous bugs and painful bites, and that you shouldn’t have to resort to scary chemicals to make that happen. Join us on our mission to make the world a safer place for our families and pets.

CliniPaw
The people behind CliniPaw are pet parents just like you, dedicated to helping furry family members live their healthiest, happiest lives. Their mission is to support you in giving your pets the best care possible with their tasty, science-backed nutritional food toppers.

Each product is thoughtfully crafted to support your pet's long-term health and well-being, while helping prevent future health issues, so your pets can thrive at every stage of life.

Clydach Farm
Clydach Farm are an award-winning, forwarding thinking business specialising in natural dog food putting pets and pet owners at the heart of everything that they do.

Clydach manufacture naturally healthy, wholesome pet food, packed with ethically sourced British meat, digestible carbohydrates and an array of health-promoting botanicals.

They care about what you pets eat and where it comes from.

Backing Britain - their commitment to UK farming and agriculture is fundermental to the way they make pet foods. They build lasting, loving and personable relationships with their farmers across the British Isles; it means they get the pick of their crop, and make sure they get a fair deal too.

The finest foods in the land - although they use the best quality raw materials, it is their knowledge and understanding of how they use their raw materials into a formulation that makes it extra special.

The best for you and your pet - Clydach truly are dedicated to pets and pet parents. It is at the heart of everything they do, and the reason why they do it. A promise that they will always keep; you and your pet will be at the forefront of all of their decisions.

CSJ
CSJ who are based in Denbighshire make a range of natural pet products from supplements to dog treats as well as their own range of dog food.

Creature Comforters
Creature Comforters make a range of natural products for people and animals and for over 40 years have supplied their Blends and Essences to holistic therapists, vets, trainers, behaviourists and to people and their pets around the world.

Using analysis of hundreds of Flower Essence Consultation case studies over the past three decades Creature Comforters are proud to have developed and manufactured The Original Pet Blends® - for the key emotional and behavioural problems experienced by animals.

Used by vets, trainers and people with their pets worldwide for over 25 years.

Cytoplan
Cytoplan believe that dogs need the same quality of food and supplements as we do. Formulated using the highest quality human food-grade raw materials, the exciting new CytoPet® range has been designed to provide energy, health and vitality for your dog.

Cytoplan is a unique science-based supplement company exclusively supplying the needs of health care professionals and their patients. Cytoplan was founded ifn 1990, by practitioners with many years experience in nutrition science. Their emphasis is on quality, innovation and efficacy of product and Cytoplan has been a leader in the field of food-based supplementation for many years.

They work closely with Doctors and scientists to produce products, which are highly bio-effective, truly innovative and backed by research and studies. They have a reputation for quality, integrity, innovation and excellent service. All their products are conceived by common sense, grounded in science and proven with results. Cytoplan products are for those who are serious about health, trust that nature holds the key to real health and want a company they can believe in.

D Burns Pet Treats
D Burns Pet Treats are a family run business supplying natural pet treats nationwide. David Burns has supplied the pet trade for over 20 years. Based in the North West, they specialise in an extensive range of natural 100% meat, gluten and grain free pet treats.

All their treats are made from only pure, natural ingredients and are air baked on a weekly basis, you cannot get a fresher pet product.

D Burns believe that quality is always the best policy.

Danish Designs
Danish Design has a reputation that reaches far and wide delivering super quality products throughout the UK and Europe.

Their Danish designer Susanne Mortensen has designed a range of pet products which are exquisitely designed to provide style, comfort and functionality for any discerning pet and owner.

At Danish Design they really do care about every last detail.

Diet' Dog
Diet’Dog’s mission is to ensure the wellbeing of all dogs and cats whatever their age, size, breed or activity.

Diet’Dog believe in using the best possible human grade ingredients they can source and meeting high ethical standards. Using premium and ethically sourced ingredients, every product combines 100% natural ingredients to promote optimum health. All products are manufactured in France and comply with European Union established standards and guidelines to ensure traceability of their ingredients and optimal conditions for manufacture of their products. None of our products have been inhumanely tested on animals.

Diet’Dog believe in using minimal processing methods by using the gentlest processing method of freeze-drying to prepare their tasty granules to preserve all the abundant vitamins, minerals and nutrients, enzymes of their ingredients.

Diet’Dog’s natural ingredients have been approved by their consultant holistic vet – Richard Allport.

Doggy Vits

Dogs First
We know that good, fresh ingredients is central to our health, the health of our zoo animals, livestock and every animal on the planet and this is the same for our dogs.

Dogs First sell a range of seaweed supplements for dogs as well as a new range to tackle yeast.

Dogsnug
Dogsnug are a small UK company crafting unique and stylish dog accessories and coats. Their products are 100% made by hand out of the highest quality materials, locally sourced where possible. Mixing traditional methods with modern, technical fabrics and techniques we strive for beautiful products that last and make you and your dog happy. They produce everything in North London with love.

Passionate about fashion and materials, the rapidly advancing world of sportswear design has also greatly influenced their approach. By combining technical fabrics and finishes (such as rip-stop and 3D Mesh) with traditional methods techniques they have addressed our need for beautiful, but functional range of products that allow dogs to be dogs and humans to enjoy their company even more.

Dorwest
Dorwest Herbs was founded in 1948, providing over 75 years specialist experience in companion animals and herbs to its customers. A third-generation family business located in rural West Dorset, Dorwest are passionate about keeping dogs and cats healthy and happy by using pharmaceutical quality herbal supplements.

With dedicated, experienced, and trained staff with a real interest in companion animals, award-winning Dorwest is the renowned market leader and a worldwide brand available in over 20 countries outside the UK.

Dorwest prepare their treatments to high standards using active ingredients taken from the whole plant. No second-stage extracts: theirs come directly from the leaves, stems, roots and first pressings of oil – and only from herbs that meet their stringent quality standards. The result is a comprehensive range of herbal supplements and homeopathic remedies that help keep your dog or cat's life in balance.

So take a look at Dorwest's range of great supplements!

Dr Conor Brady's
Dr Conor Brady is a Dog Nutritionist, Writer, Research, Speaker and Consult on all things canine nutrition and health. He has become a trusted and valuable resource for all dog owners, is now read by more than 200,000 people per month. His aim is to give owners a better understanding of what’s right and wrong when it comes to feeding and maintaining the health of their dogs.
Essential Foods
Essential Foods was set up in Denmark because they wanted to improve and extend the lives of dogs and cats.

Founder Christian Degner-Elsner's vision is to improve and prolong he lives of dogs and cats, whoever they are, and wherever they may be. He also has strong convictions about service, quality and, not least, about how we treat all living souls on our planet.

Your dog or cat will welcome the tasty, pure, and healthy ingredients in their ranges of food, treats and supplements, and they will thrive on new-found energy and “joie de vivre”.

Essential Foods:

Do not use animal testing

Their meals contain only ingredients that are classed as fit for human consumption

Free-From GMO ingredients.
Fettle Pets
Fettle was born from a simple belief: pets deserve honest, wholesome nutrition just like we do. Frustrated by confusing advice and low-quality products on the market, founders Alex and Taylor set out in October 2023 with just £300 and a passion for natural health to create something better for dogs and cats.

The name Fettle reflects their mission of helping pets thrive in a state of health and well-being. Their products are made with recognisable, natural, human-grade whole foods and minimal ingredients, designed to seamlessly fit into everyday pet care.

At the heart of Fettle is transparency, simplicity, and a belief that great nutrition shouldn’t be complicated. They craft products that pets enjoy and owners can trust, all rooted in real-world experience and a genuine love for animals.
Fluff & Tuff
Their Story

When Ellen and Chris began Fluff & Tuff, they had a few guiding principles in mind: durable yet attractive toys, exceptional customer service and philanthropy wherever possible.

Over 10 years later, they are still dedicated to making safe, beautiful toys. And they bring fun to dogs in need across the US through their Fluff & Tuff charitable initiatives, including donating over 30,000 toys since 2015.

Fluff & Tuff is a family owned and operated business based in Michigan, where they do tough really well. Thank you for your support.

See What they are Made Of: Fluff & Tuff toys combine superior quality materials with proven construction methods to create durable plush toys on the market today.

Giving Back: Fluff & Tuff take play seriously – especially when it comes to dogs in need. Through both product and monetary donations, their aim is to spread a little bit of fun to as many dogs as possible.

Fluff & Tuff dog toys are…

Premium

Superior, ultra-plush outer fabric

Thick, durable Tuffweb™ mesh liner

Concealed and double stitched seams

Machine washable

Unique

Custom designs by Fluff & Tuff

New releases semi-annually

Safe

Constructed to the safety standards of kids’ plush toys

Non-toxic polyester fill placed for optimal shaping and play-ability

Embroidered eyes

ICTI factory certified

Double scanned for foreign or metal objects
Independently tested for lead and phthalates

The Fluff & Tuff Difference

Fluff & Tuff are committed to the quality and safety of their product, providing exceptional customer service and giving back through product donations and the creation of their annual holiday charity toy, which donates 100% of its profits to charity. They are proud of the superior quality of our products and go to great lengths to maintain those high standards for our retailers and their customers.

Fun Comes First - these toys make dogs happy, and that makes us very happy!

"Good Enough" Isn't Good Enough - from materials to construction practices to safety standards, theyr are only interested in the best.

There's Delight In Every Detail - Fluff & Tuff design their toys to be unique and timeless. And also really good looking.

Fluff & Tuff are Here For The Humans, Too - they are family-owned and operated, and love bringing above-and-beyond service to our customers and independent retail partners.

Giving Back Is Part Of their DNA - Through their Fluff & Tuff Charitable Foundation and toy donations, they support rescue groups, shelters, animal charities and initiatives across the country.

Research & Development
Their Research and Development team consists of highly trained canine experts. Each team member brings to the table years of field research with specific experience in the area of dog behavior as it relates to “dog toys.” Each product has undergone extensive durability testing.
Four Leaf Rover
Please note we are currently unable to import into the UK the following Four Leaf Rover products:-

Digest, Hip & Joint, Safe Sea, Kibble Fixer, Colostrum, Gut Guard, Guts & Glory, Better Bones, and the kit.

If we are able to re-stock these products in the future, we will notify customers via our monthly e-shot (unless you have previously signed up for the out of stock notification on these products when they were live on the site.

Why Four Leaf Rover Care?

Four Leaf Rover believe hidden ingredients and fillers have no business in pet foods and pet products. And they think it’s only fair we tell you (the dog owner) exactly what is in every jar, because not only is it the decent thing to do, but because we’re dog owners too.The truth is, most pet and human products contain glyphosate, pesticides, heavy metals, added starch and artificial ingredients ... even products that call themselves natural.

Four Leaf Rover say no to all that, and yes to real ingredients. They want to know that our own dogs are getting real foods that help him thrive, and we want that for your dog too.

What are Four Leaf Rover doing?

Four Leaf Rover work with holistic vets they know, love and trust to help formulate high-quality and hand-picked ingredients. Their products come with a Certificate of Analysis to prove they're tested for harmful substances, so you can be sure you’re getting a superior product. You can feel good knowing Four Leaf Rover continuously research and source quality ingredients from all over the world. Their bar is set high, and they won’t use low-grade ingredients.

Four Leaf Rover are constantly getting feedback from dog owners like you, so if they have to go back to the drawing board, they are committed to do so. Four Leaf Rover are always listening and always improving because they don’t want to let you down.

Formulation for shelf life

Four Leaf Rover products are DESIGNED FOR INTEGRITY. Their Promise
• They don’t strip out healthy fats to improve stability
• They never replace foods & herbs with synthetics
• They make sure important phytonutrients & enzymes stay intact

They believe quality matters more than expiration dates.

Furr Boost
Furr Boost’s range of delicious drinks for dogs have been specially developed to aid wellbeing and hydration.

They are made with high quality, natural ingredients and include added oils and vitamins to keep your dog healthy and happy.

Phoebe's Story : "My Hoo-mum, who worked in the food industry for 20 years, created this well-being drink for me as part of a discovery journey into cleaner, no junk foods for me. Even though she said I was Paw-fect before, she wanted to ensure that I stayed hydrated with a natural ingredient drink, as a refreshing complement to my water, which is always readily available.

Since my Hoo-mum is a food scientist she couldn’t help but review the labels on the packs of the food she was buying and wanted to make sure that I got the best out of the nutrition she fed me and as a busy Beagle, I needed lots of energy for all that wandering and sniffing.

I really look forward to my tasty treat, which can be given daily and is now made available for all dogs like yours. I hope they enjoy it as much as I do!"

Good Health Naturally
Good Health Naturally always seeks to bring you the highest available quality of health products, based on reliable, published research. We stock Serrapet, which is an organic proteolytic enzyme which has been naturally processed, which may help support many body processes.

Gold Standard Herbs
The idea for Gold Standard Herbs came from Dr. Steve Marsden, one of the world's foremost holistic veterinarians. He is a conventionally trained veterinarian who went on to become a naturopathic physician and board-certified Chinese medical practitioner for humans. He adapted his human medical experience to animals, becoming one of the pioneers of American holistic veterinary medicine in the process.

If you Google Dr. Marsden, you'll see over the next twenty five years that he went on to receive several awards, lecture at hundreds of veterinary colleges and conventions on five continents, write or contribute to numerous textbooks and articles, co-found CIVT (a distance learning college for vets), and start Natural Path Herb Company, to ensure the vets he was teaching had access to high quality herbal supplements.

One lesson he learned in his career is that when the right herbs are paired with a real food diet, beautiful things happen. He also learned it often takes a skilled holistic veterinarian to figure that combination out.

Another thing he noticed, though, is that at least for some conditions, he always found himself reaching for the same formulas. These specific formulas have proven their safety and worth through hundreds or even thousands of years of human use. Why not offer them directly to the public to eliminate what suffering we can in their pets?

Dr. Marsden gave us those formulas and guided us as we tested and improved upon them over the next couple of years, putting them to work for heroic organizations dedicated to improving the lives of animals.

The end result of all this work is finally available for you to try! Gold Standard Herb formulas go well beyond run-of-the-mill supplements, because no other products on the store shelves have these ingredients.

View Dr Marsden on his Facebook Page: HERE

The Green Elk
The Green Elk range has been created with a focus on sustainability and durability.

Natural suede based toys filled with coco fibre and 100% compostable poop bags make Green Elk a go-to brand for sustainability.

Green & Wilds
Green and Wild’s are a British Company and their mission is to bring good, healthy food, treats, chews and snacks to pets.

All their products are natural, healthy with good wholesome honest ingredients. Their products do not contain fillers or bulking agents.

Their premium dog food is stuffed with superfood vegetables and natural herbs. They are also grain and gluten free. No added artificial additives, flavours, sweeteners, no meat derivatives or rendered animal parts, no jellies or fillers and no GMOs.

Their treats are made from 100% natural ingredients. No additives at all, only the best ingredients, baked or dried, to make some of the best tasting treats available!

Gizzls
Gizzls began in a kitchen with a mixer and an oven and as rescue kitty called Gizzy. When Gizzy fell ill, they found that most treats were packed with unnecessary fillers and dubious ingredients. That is why they started to bake their own - crafted carefully by a pet nutritionist and holistic vet to ensure only the best quality. The bakery is now bigger, but their batches are still small and their ingredients are still the best and every treat is lovingly hand-cut and gently baked.

Gizzls hand-make and bake each batch with love and precision at the Gizzls bakery in the beautiful Cotswolds, focusing on quality and consistency.

Every ingredient is carefully measured and the dedicated team is passionate about pets.

Gizzls as it has grown has stayed true to its roots and Gizzls are so proud for never compromising along the way. And even as they grow, they will never change or cut corners.

Gizzls is built on love, care and a relentless dedication to creating the best for your pets – and that’s something they will always stay true to.

Grizzly Pet Products / Schesir
Grizzly pets are a family-owned, American manufacturing company that have been dedicated to providing high-quality, all-natural pet supplements and treats for dogs, cats and horses for over twelve years.

Their products range from salmon oil and treats derived from wild Alaskan salmon, to innovative joint support supplements.

Whether your pet is a dog, a cat, or a horse, they are passionate about educating all pet owners about the research-documented health benefits of daily supplements of fish-based omega-3 fatty acids from wild Alaskan salmon.

Grizzly Pet Products takes pride in continuously helping to support your beloved animal’s quality of life. To that end, they are dedicated to developing innovative, natural and healthy fish-based products that benefit your dog, cat or horse.

Healthful Pets
Healthful Pets own range of delicious natural pet treats and supplements.

Hedgerow Hounds
Hedgerow Hounds handmakes Veterinary approved organic herbal feed supplements of the highest quality. All of their nutritional supplements and herbal blends are made from organic herbs, roots and seeds, which are packed with vitamins and act in a gentle, therapeutic way. Specially selected to help nourish, soothe and support your dog.

Hedgerow Hounds is a holistic nutrition concept, founded by sports, remedial and holistic massage therapist, Caroline Hearn. Qualified to treat human, equine and canine patients she is a great believer in taking a complimentary approach to dog health.

Since she was a tiny child, Caroline has never been without a dog at her side. Her life's ambition has been to pay back a little of the unconditional love, incredible loyalty and fun which her canine friends have given her.

Caroline's CV spans a wide range of therapies and she has worked extensively with human and equine patients as well as dogs. Her approach for dog health is an entirely holistic one as she has learnt that in order to gain significant improvement or longer term resolution of dogs health issues, a combined focus on diet, exercise, muscle development, movement, temperament, environment and daily routine is vital.

Caroline has combined her knowledge of complimentary therapies and nutrition with a lifetime of caring for her own dogs. Having fed them raw food diets and home prepared meals has meant she's used personal experience to develop and hone her range of herbal blends and supplements to provide the optimum diet for dogs everywhere.

Hilton Herbs
Hilton Herbs started making herbal supplements for animals in their stable yard in Surrey back in 1990 and in 2015 they celebrated 25 years in business.

Hilton Herbs have chosen to apply the same exacting standards to every product they manufacture whether it is for a horse or bird. All the ingredients in their products are purchased from EFSIS-accredited suppliers who confirm plant identity and freedom from contamination by other plant species.

Hilton Herbs herbal tinctures are sourced from a Company whose premises are licensed by the UK's Medicine Healthcare Regulations Authority (MRHA) and who comply with Good Manufacturing Practice for Pharmaceuticals. Certification under the UFAS scheme ensures full traceability of all ingredients from 'field to feed'. Each year their premises are inspected by independently appointed auditors to ensure that their raw materials, manufacturing, and quality control procedures comply with the strict EFSIS and UFAS controls and requirements.

HoneyCure
HoneyCure has been scientifically formulated for easy, safe and effective use. Safe for cats, dogs, horses and small mammals.

HoneyCure is made with UMF 15+ Manuka honey, which helps provide a stable environment to support minor wound healing with minimal discomfort and scarring.

HoneyCure is an easily applied ointment that helps with scrapes, cuts, bites, and hot spots. Engineered by EnBiologics in 2016, the ointment helps soothe your pet’s minor wounds while also acting as a barrier against germs, dirt, and debris.

Hownd
Hownd is a natural pet care grooming brand for dogs specifically designed for dogs of all breeds, from puppyhood to golden oldies!

Using healthy and healing essential oils, Hownd products contain PH-balanced formulas that are kind to the skin and coat, leaving dogs smelling great, looking wonderful and feeling happy.

They are free from alcohol, parabens, soap, dyes and harsh chemicals, as well as Leaping Bunny certified by Cruelty Free International.

Ingenious Probiotics
Ingenious Probiotics began with a simple but powerful goal: to create a healthier future by reducing everyday exposure to harmful chemicals.

With a strong belief in the power of beneficial bacteria, they introduced topical and surface probiotics into the UK as safe, science-backed alternatives to chemical cleaning agents and pet care products. Their mission is to restore microbial balance to the places and creatures we care about most - to your homes, your pets and the planet that we all depend on.

Rooted in the principles of One Health, they believe human, animal and environmental well-being are deeply connected. That’s why their solutions are vegan, PETA-certified, and developed with sustainability in mind. Replacing harsh substances with proactive probiotics helps to reduce pollution, limit antimicrobial resistance (AMR), and support cleaner indoor air.

It’s about working with nature, not against it, to make everyday life a little gentler, a little safer, and a lot more ingenious.

Innocent Pet
Luxury treats for cats and dogs. These succulent air-dried treats are packed with flavour and made from 80% real meat.

Hypoallergenic and grain free.

Many of them are made with single proteins which makes them great for pets with allergies and sensitive tummies.

These treats are also suitable for raw feeding.

Made in Britain.

Jolly Moggy
Take a look at Jolly Moggy's range of high-quality, interactive, fun, and eco-friendly cat toys at Healthful Pets.

Find the perfect cat toy to keep yout cat entertained and happy!

JR Pet Products
JR Pet Products are a family run business supplying premium quality pet products to the UK and Ireland.

Co-Founder & MD, Jonathan Davies has worked in the pet trade for many years, gaining experience by working for some of the biggest wholesalers in the UK before being joining forces with Rebecca Davies, Co-Founder and Sales Director. Together they run JR as a family business, with quality being the core ethos of the company.

They provide premium natural dog treats & wild bird foods with all products being 100% natural - containing no additives or preservatives whatsoever. They pride ourselves on being a company you can trust.

K9 Pursuits
K9 Pursuits 'Get Active' range encompasses a whole variety of innovative yet functional, high quality products for your canine companion. BPA and PVC Free, Phthlate Free. Dive in and explore this fantastic array of products brought to you exclusively by PJ Pet Products.

Karnlea
Karnlea Bone Broth is the UK and Ireland’s first 100% natural, packed from fresh bone broth that can be kept in your cupboard and is the brainchild of Lara McCullough, a pet lover from Northern Ireland, the first Karnlea Bone Broth samples landed in September 2021.

Lara has been in the pet industry for the last 15 years and she has an almost obsessive interest in the health of animals.

The Story Behind Our Bone Broth

From kitchen to counter…Karnlea founder Lara McCullough reveals how the need to combine nutrition and convenience led to a pet product revolution.

“For several years now, every time we had a Sunday roast, I would painstakingly make bone broth for my two dogs. This was a lengthy and often messy process, and despite my enthusiasm to feed bone broth (and my dogs’ obsession with it) I found it not always practical to make. I would make as much as I could at a time, so I needed to find fridge space – or freezer space – I didn’t really like the smell around the kitchen for the long periods it took to cook, and frankly sometimes it was just time consuming when I had a very busy life and was tired. I also found that on occasions that I really wanted or needed to have some available, those were the times there wasn’t any in the freezer, or I’d have to wait for one to defrost!

The only bone broth that I could find commercially for pets was frozen, and whilst I tried some excellent products, it still took up freezer space and just wasn’t as convenient as I wanted. I found myself searching for something that I could have in the cupboard to call on as needed, but despite all my searches, I just couldn’t find one. That was it, I had to produce my own! I looked at many ways to produce a shelf stable broth. I didn’t want a powder or concentrate, which had gone through a lot of processing, losing a lot of its goodness and taste in the manufacture, so after a lot of searching and research the idea for Karnlea bone broth was born. A packed from fresh, 100% natural, highly nutritious broth with super high amounts of collagen.”

Creating a Green Paw Print
Right from the start, it was important that Karnlea had the right credentials, both in their ethically and sustainable sourced produce and in the product packaging. Karnlea bone broth is produced from antibiotic and hormone-free grass-fed animals from co-operative farms.

The packaging is 100% recyclable and plastic free. Yes that’s right, the spout isn’t plastic, it’s actually made from a sugar cane product! The paperboard comes from sustainable forests, and the “brick” shape of our cartons makes for a lower carbon footprint – they fit neatly into boxes for dispatch.

Once opened, the broth should then be treated exactly like the fresh product that was packed. Pop the handy carton in the fridge for up to five days (where it will turn to a thick delicious jelly your pets will go mad for), or if you prefer, pour into cute bone or paw shaped ice cube trays to portion out for future use. To reuse, either feed frozen, chilled, or gently warmed back to a liquid form.

A simple and easy way to supplement your pet’s diet with a nutritious, collagen and amino acid rich superfood. It’s your new store cupboard essential!

Not sure which products might suit your pet best? Check out our guide to the Karnlea bone broth and supplement range!

King Catnip
All King Catnip products are designed to stimulate the senses and awaken a cat’s natural instincts. They try to ensure that all their materials and products are ethically sourced, using organic materials wherever possible.

King Catnip products are filled with 100% organic North American, hand-picked catnip (to make sure they get the best of the best), which is the finest in all the land! North American catnip is also widely regarded as the worlds best due to the location having the perfect climatic conditions for the plant.

King Catnip also only use catnip leaf in their toys, which is far more attractive to cats than the generic dust that is widely used in other brands.

This catnip has a strong aromatic fragrance.

Ethically sourced, these toys are also hand made in the UK and the USA.

Kōrure Pets
Kōrure is a Māori (indigenous people of New Zealand) word meaning "to change". As their name stands, Kōrure's mission is “to change” people and pets' health for the better.

Kōrure’s co-founder, Koru was diagnosed with arthritis at a young age of two. She was given options for steroid injections and medications by the Veterinarian. Due to the risk of side effects from steroids and medications, they gave a natural remedy a chance.

Koru was given teaspoon of Kōrure Marine Phospholipid Powder morning and night. Koru's mobility improved week by week and after two months, she was able to run around and play with her friends like normal.

This is when Ron (and Koru) decided to found Kōrure Pets in order to help other dogs who are in the same situation Koru was.

Leucillin
Leucillin is specially formulated for the health and skincare of your animal and has proven anti-bacterial, anti-viral and anti-fungal Technology.

It provides a high strength healthcare solution you can rely on; this 100% safe, non-toxic, one-step topical infection control spray.

Pioneering UK Hypochlorous Skincare Technology, Leucillin was the first UK manufactured Hypochlorous based health and skincare spray Launched at Gatcombe Festival of Eventing 2011 and is the most powerful skin pH neutral, non-toxic antiseptic solution available anywhere.

Life Extension
The science of a healthier life, made easy! Life Extension combines 40 years of experience to give you the latest innovations in nutrition, science and health.

Life Extension believe that all customers deserve high-quality nutritional supplements made with premium-quality ingredients and that includes our furry friends.

Life Extension pet supplements contain ingredients that are held to the same standards as the rest of our products. They make sure your pet gets the same nutritional support we give you, because they are important, too.

Life of Riley Pet Bakery
At Life of Riley, they really do know how important it is to know exactly what ingredients are in the foods you give your pets.

Recently Riley (aka Riley Roo) was rushed to the vets after he started behaving strangely all of a sudden. Many examinations and tests later, Riley's vet diagnosed him with quite severe food intolerance to many food groups (including pork, beef, rabbit & eggs to name a few). Although relieved it was an allergy issue and nothing more serious, this was a huge surprise and came completely out the blue.

Riley's vet stressed the fact that if these allergies were ignored, Riley could become seriously ill, and after research they learnt that his organs would slowly deteriorate overtime, weakening his immune system. We then found that many of the treats Riley had been given were full of nasty ingredients. It then dawned on them that it was the 'treats' that they had been giving him that were making him poorly!

From this the Life of Riley – Pet Bakery & Boutique was born! They now strive to provide all dogs with healthy, gluten free tasty treats, cakes and even doggie carob truffles as why should they lose out after all!

We keep the amount of ingredients to a minimum, carefully selecting for a healthy balance of flavour and luxury, we do not use any preservatives and all our flavours and colours are natural and dog friendly.

Long Paws
Exceptional Accessories For Every Dog - Long Paws put dogs first. They appreciate all of the joy our furry companions bring us, team that with a passion for the outdoors, staying active, and a keen eye for quality dog accessories!

Long Paws design dog accessories that you can use everyday and everywhere. They demand quality, and guarantee their workmanship. Long Paws spend their time at work making sure you can enjoy your time at play.

So that's what Long Paws is all about! Whether you enjoy running with your dog along a sandy beach, hiking up mount Snowdon, or hanging out together at your local coffee shop, Long Paws will help you keep your dog safe (and looking good!) while you enjoy yourselves!

Protecting Our Planet - As passionate Long Paws are about spending time outdoors, they are also passionate about protecting the planet. Their adventure accessories are helping to keep your dog's used poop bags off the streets, and away from outdoor spaces.

Long Paws have also been doing their hardest to reduce the amount of waste their products create. That's why they have removed almost all the single use plastics from their products, and are endeavouring to help even more.

Together we can help protect our planet for future generations.

Merlins
The story of Merlins began with founder, Josh, and his two beloved childhood cats, Socks and Tigger. Unfortunately, both cats faced health issues due to their diet. Tigger suffered from kidney failure-a common issue affecting 30-40% of cats over 10 years old and 81% of cats over 15. Socks, a natural hunter, often avoided her store-bought food, leading to tragic complications from consuming wild prey.

Josh, always passionate about health and fitness, realised that if supplements could enhance human health, they could surely benefit our feline friends too.

Driven by this idea, he embarked on a journey of research and testing, ultimately discovering the benefits of freeze dried salmon powder. This single-ingredient product not only supports a cat's health but also appeals to their taste buds, making it an ideal solution for picky eaters as well as boosting their skin and coat health and battling joint inflammation.

Today, Merlins stands as a testament to Josh's dedication and love for cats. Leading the way to a new era of healthy cats is Josh's current feline companion, Merlin, who inspires them every day to create products that help cats live healthier, happier lives.

Mr Slobberchops
Mr Slobberchops are a UK based company who have used simple, natural products and methods for many years.

Harnessing nature’s epic power they are are the forefront of innovative pet products including flea & tick repellents.

Working with minimal impact to the planet on our environment as possible, they choose clean, top quality products and use eco friendly packaging wherever possible

Their emerging range of supplements have vet approval.

Mushrooms 4 Pets
For thousands of years mushrooms have been valued by cultures around the world for their therapeutic as well as nutritional properties and increasing evidence is confirming their benefits for animals as well as humans.

In addition to immune-enhancing beta-glucans and related polysaccharides, which help support a healthy immune response to infectious and immune-deficient conditions, mushrooms are also rich sources of anti-bacterial and anti-fungal compounds, many of which are now known to have significant health benefits in other areas as well.

Mushrooms-4-Pets specialises in supporting the health of small animals. Together with extensive clinical trials in humans, multiple studies have confirmed their benefit for animals in a wide range of immune-related, degenerative and metabolic health conditions.

All their products are professionally formulated and manufactured in the UK.

Muttshrooms
Muttshrooms offer premium canine supplements, powered by the fascinating potential of fungi. Nature's wonders hold boundless treasures, and among them, fungi emerge as a remarkable resource for enhancing the well-being of our furry friends.

At Muttshrooms, they specialise in crafting top-tier mushroom powders meticulously tailored for dogs. Using only the fruiting body - no added mycelium, fillers or grain. Grown organically in the UK from trusted sources. A minimum of 30% polysaccharides for beta-glucan count.

Their passion for pets is intertwined with a profound fascination for fungi and mushroom mycelium, driving themr to explore their vast potential benefits and incorporate them into products that uplift your dog's health.

Fungi, often underestimated, possess incredible potential to fortify immune systems, mitigate risks of diseases, like cancer, and significantly contribute to overall wellness. Muttshrooms meticulously curated range of mushroom powders harnesses these inherent properties, offering a holistic approach to supporting your dog's vitality and health.

Every product undergoes precise formulation, leveraging the purest and most potent mushrooms celebrated for their health-boosting prowess. Their unwavering commitment to quality and safety ensures that each batch undergoes rigorous testing, upholding the highest standards of excellence.

Beyond being a producer of mushroom powders, Muttshrooms is driven by a deep-rooted passion for fungi and a love for pets. Muttshrooms owner is personally fascinated by fungi and mushroom mycelium and the vast potential benefits they hold. This fascination fuels their mission to improve the lives of our furry companions and empower pet owners with natural solutions for their dogs' optimal health.

So browse their range now and unlock the incredible potential of fungi for your pet's well-being. Together, let's embark (No Pun Intended) on a journey toward a healthier, happier life for your beloved canine companions.

Natural Dog Company
The Natural Dog Company lives up to its name. Only organic, vegan, and all-natural ingredients are used in their products.

Their ingredients are well-researched and carefully selected based on their deep healing and protective properties. Recommended by veterinarians the world over, Natural Dog Company products are proudly handcrafted in the United States.

Every pet deserves to live a long, happy, pain-free, and healthy life. Your dog will thank you!

Natural Enzymes
Natural Enzymes' vision sell high-quality products to help with pest infestations and alligies. For people and pets in their living enviroment, Natural Enzymes are always happy to help and advise.

Natures Greatest Secret Colloidal Silver for Pets
Colloidal Silver For Pets is produced by Natures Greatest Secret, a small, family-run business that operates out of a purpose built manufacturing unit in Wadhurst, East Sussex.

Their core company values place the customer at the heart of everything they do. All of their products are handmade by them utilising medical grade equipment and are tested and checked to ensure they are of the utmost quality.

They are committed to offering the finest quality Colloidal Silver products with the greatest choice and value anywhere. Their pet products come in a range of formulations including 10ppm and True 80% Colloidal Silver Solutions with non-Sticky and Soothing creams, gels and shampoos.

As well as containing their best colloidal silver, their Silver Cream for pets contains an effectively moisturising organic coconut oil.

No Fuss Fill
The No Fuss Fill range is all about functionality. Solutions thoughtfully designed, tried and tested to keep things quick, easy, clean and fun.

No Fuss Fill is Skooby's legacy, founder Tracey's F1 Cockapoo. These products are a testament to Skooby's fun loving spirit and Tracey's desire to make life easier and more fun for others as they care for their dogs.

Each product has been thoughtfully designed and carefully sourced.

Their mission is simple – Happy Dogs & Happy People!

Nordic Naturals
Nordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s Joar was unable to find the quality fish oil he relied on and had to bring bottles from Norway.

Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to contribute to advancing fish oil quality and industry standards. Guided by his personal mission to bring high quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavouring, taste, delivery, and processing.

Nordic Naturals was inspired to produce their Nordic Pet Collection™ to provide dog and cat companions with the same quality oils that are produced for humans, so they too can benefit from their exceptional quality omega-3 fish oils.

NOW PETS
Now PETS range of supplements are all veterinary formulated.

From clean ingredients to product testing, every one of their pet health products is subjected to the same rigorous FDA-GMP quality standards as human supplements.

Now PETS nutritional supplements for dogs and cats, include powders, chewables, and softgels and are formulated by a veterinarian and certified by the NASC.
Nusentia
At Nusentia their goal is to elevate pet nutrition beyond human standards. That means creating high quality pet products which are based on specific research for the pets they are intended. Nusentia value the relationship with their customers and keep the health of their beloved pets always in mind.

Nusentia have a promise of creating more advanced and sophisticated formulas which will support the health of pets is realised through:

Certified GMP Manufacturing (Good Manufacturing Practices) in the USA to ensure premium quality. All manufacturing processes are documented and audited by certifying body ensuring the products contain what they are intended to contain.

Poducts which are formulated specifically for pets to ensure premium efficacy.

Nusentia hope you become part of the Nusentia family and let them serve the health of your pet over its lifetime.
Outward Hound
Outward Hound make unique, fun, and durable dog toys and accessories to keep your dog engaged and active.

They are constantly innovating and improving with new and exciting products. All their products are non-toxic as they are BPA, PVC & phthalate free. BPA and phthalates are classified as endocrine disruptors and we should be decreasing or eliminating our and our pets exposure to.

We are currently selling their range of interactive puzzle games for dogs to make game play as an interactive, positive and fun experience for both you and your faithful friend, together with Slow-Feeder bowls.

Pawer Water
Pawer Water's Promise - Always Care and Never Compromise

Pawer Water create best-in-class wellness supplements that fit the needs of all dogs. They will always make sure that their products are top grade and free of nasties: no fillers, no artificial preservatives, no artificial colours, no artificial flavouring and no sugar. Simply put, they will never compromise on quality.

Pawer Water Mission - Improve the well-being of pets through innovation

Pawer Water are working paw-in-paw with pet experts and dog lovers to develop premium formulas that have a positive impact on the health and wellness of pets (and we started with dogs).

They have made it their mission to innovate by bringing new ingredients, new formats, and new sustainable packaging to caring pet parents.

Pawer Water Partners - Shared Values & Ethics

All their partners are local family-owned businesses based in the UK. Just like them they work for and believe in quality, kindness and respect – for people & pets, and the planet we share.

Sustainable packaging - Kindness & Attention to Details

As a responsible business, Pawer Water try to be as sustainable as they can. They manufacturer locally, and their sticks are recyclable and so is the outer packaging.

And they are always on the look for new materials that are kinder to our planet, the living-being ecosystem and of course, our furry friends!
PetBiome
PetBiome was the first companion animal dedicated laboratory service in the UK, established in 2018, using the latest MiSeq NGS technology to produce a detailed report of the internal microbial community and how the microbes link to health and disease in the dog and cat.

PetBiome is made up of a team of highly qualified biochemists, microbiologists, and geneticists, who have been working together in the field since 2014. PetBiome are here for the long term - they say "it’s a fantastic time to be in microbiology, the tools and access to new science is mind-boggling, hope to take you with us on the journey!"

PetBiome have also bought out a range of supplements to correct specific imbalances following the completion of one of their tests.

The Microbiome Test Kit

Find out what’s going on inside your pets gut - PetBiome recommend that you get your pet tested first so that they can give the best advise so that your pet can get back to health! Take their gut Microbiome Test for pets with gastric symptoms, itchiness, food sensitivities, allergies and bad breath.

The report will show:

The PetBiome Report interprets DNA sequencing data from your pet’s microbiome sample. It identifies the different microbes in the gut, including beneficial bacteria, those that don’t contribute much, and potentially harmful ones and explains what each group does.

The results give you insights into how your pet’s gut microbes may be affecting important aspects of health:

Digestive health: Helps explain symptoms like diarrhoea, constipation, bloating, or food sensitivities.

Immune system: Shows whether the microbiome supports immune function or may be linked to infection or inflammation.

Behaviour & mood: Through the gut–brain axis, imbalances can sometimes relate to stress, anxiety, or behavioural issues.

The report is designed to:

Provide a gentle, science-based diagnosis rather than just symptom-based guesswork

Spot early signs of long-term health issues, like inflammation or metabolic problems.

Help customise nutrition, supplements, or lifestyle changes to better support your pet’s health.

PetBiome Supplements

Their range of supplements have been designed to correct specific imbalances, following a test. AMR, Biotic Boost and Anti-microbic should only be used after doing the microbiome test, as without data it is guesswork. Maintenance and Prebiotic can be used for on-going gut support and can be used for those customers who have not done the test.

The microbiome report is the starting point, but the dog’s response is ultimately the most important guide, which will determine what support is needed longer term. PetBiome always balance what the data suggests with what they see clinically in the dog
PetNat / Aromesse
Aromesse is a UK based company specialising in the manufacture of the PetNat range for dogs as well as their range for horses.

The Equinat range was first born when they discovered on their own horses just how remarkable remedies made with essential oils and herbal extracts can be, and how they can out perform other products currently on the market, working in some instances when all other known products had failed.

Following on from this success, and due to huge demand, Aromesse launched the PetNat range of products for dogs in 2004. These amazing products are equally as effective as the Equinat products.

Aromesse's rapidly growing customer base is testimony to the quality of these products.

Why Choose Aromesse Products?

Aromesse Petnat and Equinat products are sold all over the world. They are cost-effective natural products specially designed to be both effective and kind for your horse and dog.

All of their products have been specifically developed to be quick, easy and pleasant to use, and are all fully tried and tested and proven to work. They are made from the highest quality natural ingredients, and safely provide a natural alternative for your horse and dog.

Pet Plus
Pet Plus was developed by Suzi McIntyre, Naturopathic Vet and Naturopathic Nutritionist, to promote health in cats and dogs.

Pet Plus is available for both dogs and cats. It comes in a powdered format to be mixed every day with their food. It contains the micronutrients dogs and cats would naturally eat in the wild and provides plenty of phytonutrients, antioxidants, vitamins, minerals, prebiotics, probiotcs and enzymes.

Suitable for puppies and kittens, what also makes this product unique, is the fact that it is a whole-food supplement which uses the ingredients found in nature in their whole form.

Pet Remedy
Pet Remedy was founded in 2009 and is a new and natural way of tackling stress and anxiety. It was developed after several years of research and trials have resulted in a unique treatment using low dosage valerian essential oil, blended with vetiver, sweet basil, and sage.

Pet Remedy helps calm but does not sedate. Pet Remedy works for all pets in the household including dogs, cats, horses, rabbits, rodents and birds.

Pet Remedy is 100% natural and is available in both plug-in diffusers and sprays.

Phytopet
Phytopet supply a comprehensive range of natural remedies for animals, both herbal and homeopathic products, put together by Medical Herbalists and Homeopath. Phytopet are based in Wales.

ProDog
An exceptional brand offering superior quality, innovative raw food for cutting edge canine nutrition. Expertly formulated and proven by results.

Proflax
Proflax produce their superfood supplement range for dogs & cats in beautiful Devon. The ingredients in their oil based products are human food-grade, British produced, 100% natural and of premium quality. All fresh ingredients are ethically sourced and fully traceable.

Targeted herbal support to help maintain digestion, joints, immunity, skin and more. Vet approved and fast acting to promote everyday wellbeing.
Provilan
Provilan® is composed of several ranges of eco-friendly products. Their technology is based on the addition of active microorganisms that allow optimal care and great quality hygiene for humans and animals - “A safe, healthy and clean feeling in a mix of mother nature and science”

Each Provilan® product composition is based on this synergy. A safe and natural range, always with the highest quality level. Innovative products with a plus for optimal wellness.

Their brands include:

Natural products for complete care and a perfect hygiene of all your pets

Eco-friendly hygiene products for a deep cleaning of your house

Probiotic-based solutions for septic tanks, aquatic environments and industries
Pup & Kit
Like many people, Mark Nicholls, founder of Pup & Kit, became a first-time dog owner during the pandemic. He found it to be overwhelmingly rewarding, but challenging too! Having previously co-founded the baby brand Snüz, he instantly saw the synergy between babies and pets. This, along with experiencing some of the challenges of being a dog dad, inspired him to create Pup & Kit.

Their mission is to help make the lives of pet owners a little bit easier, through creating quality, stylish and innovative products that solve real 'paw' problems and are loved by pets!

Pure Vet Products
Pure Vet Products, brought to you by Seaweed For Dogs, offer a premium range of all-natural seaweed-based supplements.

Seaweed is a rich source of essential vitamins, minerals and antioxidants for dogs. Support overall health and wellbeing with the Irish Kelp blend, or provide targeted support for gut health, tear stains and more. Sustainably harvested off the West Coast of Ireland, Pure Vet Products seaweed is dried and milled for easy addition to your dog's daily meals.

Alongside their flagship dental health product Canident, discover the full range of targeted nutritional support below.

Riaflex
Riaflex is a family owned, UK based business founded in 2006, dedicated to improving the health of dogs, cats, and horses.Dedicated to providing exceptional joint care for your pet, Riaflex has formulated a range of therapy grade products, unrivalled by other brands.

Seagreens
Seagreens® was founded in 1997 and since then has made the best European seaweed available in convenient forms both for humans and dogs, cats and horses. Seagreens for pets contains 100% wild Wrack seaweed from the Outer Hebrides which has the broadest and most balanced spectrum of nutrients of any natural food.

Seaweed for Dogs
Based in Ireland Seaweed For Dogs sell a range of exciting and innovative natural products that help dogs with some of the common ailments that can plague them.

Formulated with the help of canine nutritionists and marine scientists these products help with gut health, anal gland problems, tear staining and much more.

Increase your dogs well being and lifespan with these unique earth friendly products.

Smart Barf
Smartbarf is the handy vegetable, seed and fruit mix to add to meat to make the perfect balanced meal for your dog.

Soopa
Soopa believe simple is better, that’s why their products are carefully handmade using only freshpicked produce straight from the farm. No additives or preservatives, just 100% fruit and vegetable. Chewy, Juicy and super nutritious, they’re so good you’ll be tempted to paw them for yourself!

Soopa was set up by Barbara who was shocked when working as a dog groomer and pet minder with the large amounts of dog suffering with diabetes, skin allergies, obesity. This motivated Barbara to come up with a dog chew that was hypo-allergenic, low calorie, yummy! and not only safe for dogs with diabetes but also beneficial.

Scrumbles
Scrumbles make yummy good food for cats and dogs as well as healthy, tasty treats.

Srumbles are a family run business who give 10% of their profits to charity.

All recipes have the tail wag approval of Smudge or Boo!

The Clay Cure Company
The Clay Cure Company provides one of the best quality of clays and salts in the UK and Europe. They provide many type of clays that are all 100% natural personal care products.. Their products improve metabolism and digestion and over time, when used on a daily basis it promotes shinier coats, improved health, well-being, and vitality. It can also be used in the control of external parasites and fleas.

The Golden Paste Co
The Golden Paste Company is dedicated to making the benefits of turmeric available to everyone. To people and their pets. Creating innovative turmeric products to cater for every customer.

The Green Poop Bag
The Green Poop Bag Company came about after when Denise (proud human mum to an incredible German Shepherd, Ebi) thought she was being responsible by picking up after her pooch. Yet what was happening, in reality, was that she was preserving the poop by wrapping it in plastic for it to take hundreds of years to decompose! As an earth fan, she wanted to make amends, so after a discussion with other dog lovers, she set about creating compostable poop bags, whcih will decompose after 3 – 6 months, with ZERO harmful traces and this lead to the GREEN POOP BAG. Sadly Ebi passed, but her legacy lives on in a healthier planet and nature preserved (for many walks to come).

The Green Poop Bags are:

THE BEST CHOICE FOR PLANET - Made from unique sugar and corn starch blend, they are naturally biodegradable, EU certified and tested to decompose within 3-6 months (even in home compost!) Making them the best environmentally friendly poo bag available. Specially designed for dog and cat owners to make the stinky job easier and Mother Earth happier! EU EN13432 certified and TUV OK Home compostable approved.

TRUE LABOR OF LOVE ♡ - Designed by a group of pet owners (incl. a crazy cat lady) we know what fellow pet owners require! Taking the most desirable poo bag specs, we created our own bespoke GREEN POOP BAG - the best bag ever - guaranteed! :)

ENVIRONMENTAL movement - We are deeply passionate about protecting and keeping our planet green and happy. Therefore, we donate a percentage of our profit to a charity close to our hearts, Friends of the Earth who are doing an awesome job of helping to change the laws in UK and worldwide to eliminate the environmental and waste crisis!

By purchasing these GREEN POOP BAGS you become a part of this amazing movement as well.

The Holistic Hound
Too many of our pets have compromised health as a result of breeding genetics, processed food nutrition, toxic environments, prescription of chemical based medicines and excessive vaccinations.

Now, more than ever, our dogs need their pawrents to make the best choices for them to give them a well rounded, long lasting, healthy and happy life.

The Holistic Hound are dedicated to providing you with the means to do this, and take control of your own pet's health and wellbeing - mind, body & spirit.

Holistic Hound UK and Ireland have been producing 100% natural, herbal support products since its inception in 2005. It is run by certified Master Herbalists with a wealth of experience in veterinary herbalism and complementary health care and behaviour since 2002.

The Holistic Hound range of products were awarded the Excellence Award for Pet Healthcare Remedies 2020 and 2019 by the Irish Enterprise Awards.

The Neem Team / Serendipity Herbs
The Neem Team - Serendipity Herbals

The Neem Team's mission is to bring you high-quality neem products that benefit of pets, people and the planet.

The Neem Team have been making their fantastic neem products for over 20 years. Their gentle preparations made from natural ingredients, are the product of choice for thousands of happy people and pets all over the UK. Neem-based products are ideal for detering flea/ticks & for health for pets, people and plants.

The Neem Team is a family run company led by veterinary surgeon Dr Suzy Reynolds. Suzy is passionate about holistic veterinary medicine, and further studies in naturopathy, western herbal medicine and ayurvedic medicine have convinced her that herbal medicines and natural remedies can help us and our pets become healthier for longer. She believes that we need to look at illness in the context of the environment, diet and habits, rather than just treat symptoms.

Suzy has worked in veterinary practice in the UK for almost 15 years helping cats, dogs, chickens, and other small animals. In 2020, Suzy came across The Neem Team through her interest in herbal medicine and took it on from medical microbiologist and founder Julie Preston, relocating the company from the beautiful south of Wales to our current position in the Chiltern Hills near London.

ThorneVet
ThorneVet has developed the most advanced, scientifically-based formulas in the world giving pet parents the tools to use them more effectively.

Through science and education ThorneVet help you gain more knowledge more efficiently so you can stay on the leading edge of nutritional support for companion animals.

Through the most advanced, scientifically-based supplements, plus education on how to more effectively use supplements and other beneficial practices, ThorneVet can support more animals. It is this combination of science and education that has made ThorneVet the leader in transforming the animal health product industry.

Verm-x
Paddocks Farm Partnership Ltd, the makers of Verm-X, is the only company in the world that exclusively focuses on producing natural intestinal hygiene products for animals.

All their research funding is aimed at increasing the number and range of effective Verm-X products. Verm-X and its makers have received many awards for its efforts in producing natural products to support the welfare of animals, including approval by Organic Farmers and Growers, the Ethical Award from the Ethical Company Organisation, the Green Apple Awards in Agriculture and Farming and is certified by the British Association of Holistic and Natural Medicines.

Their valued clients encourage them in their drive to eradicate the use of artificial chemicals. They are purely offering animal keepers the opportunity to use a natural approach that has stood the test of time – a far longer time than since the introduction of man-made alternatives.

Vince the Vet
Vince McNally graduated as a Bachelor of Veterinary Science (BVSc) in 1983 from Liverpool University and went to work for the PDSA in Manchester where he gained invaluable clinical experience treating a wide range of conditions in many different types of pets.

Towards the end of 1986 an unmissable opportunity arose to establish his own practice and he founded The Albany Veterinary Clinic in Stockport. Over the next 14 years it grew to become a centre of excellence where pets received the very best treatment available, with the utmost kindness and care.

From the mid nineties onwards, Vince became increasingly frustrated by the inability of conventional veterinary medicine to really help many of the animals under his care. This led to the study of a wide range of complementary therapies, including acupuncture, nutrition, herbs, homeopathy, flower essences, Traditional Chinese Medicine (TCM), Ayurveda and various energy practices in the UK, USA, Thailand, India and elsewhere.

In 1998 he gained the VetMFHom homeopathy qualification after studying at the Glasgow Homeopathic Hospital, the London School of Homeopathy and with the Homeopathic Physicians Teaching Group in Oxford for 3 years. In the years that followed Vince has seen the lives of countless dogs and cats improved (in many cases beyond all expectations) as a result of holistic treatment, which combined dietary changes, natural supplements and homeopathic remedies.

These success stories and an undimmed passion for helping as many pets as possible live the healthiest and happiest of lives, led to the launch of Vince the Vet Superfood - a unique range of clinically proven, natural supplements and raw food which is specially formulated to promote the very best of health.

West Paw
West Paw Design is an American Company, which hand crafts a range of eco-friendly and safe pet products, from a factory in Montana.

We stock their extremely durable Zogoflex dog toys which are suitable for activities including chewing, tugging and fletching. Some of their toys can be stuffed with treats and they all float.

Zogoflex toys are dishwasher safe, freezable and non toxic (approved by the US FDA). They are designed to be recycled, creating virtually no waste during manufacturing.

Even the packaging is printed on 100% recycled paper with soy based inks. West Paw Design are so confident with their toughness guarantees that the toys comes with a one-time replacement against dog damage.

Wildcrofts
Wildcrofts – Honest, Functional Treats for Happy, Healthy Dogs

At Wildcrofts, we believe every dog deserves treats that are as simple and wholesome as the love you share. Born from a founder’s frustration with oily, over-processed snacks, Wildcrofts dog treats are rooted in real British values; crafted with care, integrity and purpose.

Wildcroft make 100% natural, freeze-dried dog treats using traceable British meats and responsibly sourced seafood, gently preserved to lock in nutrients without fillers, artificial additives or unnecessary processing.

The recipes are designed for real life; easy on sensitive stomachs, high-value for training, and perfect for everyday rewarding. Whether you’re out on walks, working on new tricks, or simply saying “good dog,” Wildcrofts delivers flavour and nutrition you can feel good about.

Wildcrofts also believe in giving back; so for every 10 packs sold, they donate nourishing treats to local dog rescues, helping pups in need while they wait for their forever homes.

Wildcrofts — real ingredients. real treats. wildly better.
Wild Dog Co
Wild Dog Co make a range of super healing dog balms that work fast so you and your dog are always ready to explore. The range includes soothing balms for paws, nose, skin and calming.

Made for Dogs: Wild Dog Co expertly create our dog balms specifically for dogs' skin, coat and their well-being. Lick-safe.

Super Natural Ingredients: Using innovative, premium human-grade ingredients not usually found in pet care.

Suitable for sensitive skins.

100% natural with herbal infusions.

These hero ingredients get you and your dog exploring together again. UK-made.
Wildwash
Wild Wash has spent years slowly and patiently developing a natural line of pet shampoos and grooming products.

Wild Wash grooming products are guaranteed to be completely natural and free from parabens, sulfates, phosphates, phthalates, petrochemicals, PEGs, animal fats and palm oils.

All the ingredients in Wild Wash products are human grade. Every ingredient is listed on their bottles as Wildwash are so proud of the ingredients that they want you to see them!

Winston and Porter
Winston and Porter are passionate about the health and nutrition of their dogs and have developed a range of unique & innovative supplements which will make a positive difference to each stage of your dog's life

Animal lovers first and foremost, Winston and Porter was formed to provide excellence in canine and equine nutrition. Transparency is at the heart of all we do. There are so many nutritional products on the market and it is difficult as a dog and horse owner to choose the right one to ensure your dogs are happy and healthy.

At Winston and Porter they have over 20 years experience in the Pharmaceutical and Nutraceutical industries, and have spent years researching and developing a line of products that offer not only innovation but tangible results

WooBamboo
WooBamboo launched Earth Day of 2013 and the great news is that well over half a million landfill cluttering plastic toothbrushes have been replaced with bamboo!

WooBamboo's eco-awesome oral care products made from sustainable bamboo were designed to inspire the world and empower eco-minded consumers with a full line of toothbrushes for adults, kids, and pets, along with biodegradable floss and natural toothpastes!

Love your pet love your planet.

Woofs
WOOFS produce premium quality, highly nutritious fish-based treats for your dogs, using cod sourced from the North Atlantic and sprats fished from the Baltic Sea. All their products are manufactured exclusively in the UK at their plant in Cornwall or at their other plant in Estonia.

Your dogs will love WOOFS range of fishy dog treats - innovative products including cod cubes, cod crunchers and redfish cookies are all on offer for hungry pooches looking for a nutritious, sustainably sourced treat.

Traceability and sustainability are Woofs top priorities and in the never-ending circle of trying to do the right thing for themselves and trying do the right thing for our fragile planet, Woof's believe that at last they have produced a range of fish-based treats for your dogs that meet both criteria.

WOOF's vision is simple—to deliver all the natural benefits of protein laden fish snacks, from fish caught in the clear North Atlantic waters and beyond. Whenever possible, they make sure that whatever goes into a WOOFS pack is manufactured in the UK from a well-managed and MSC-certified fishery. This is something that sets WOOFS apart from other fish-based pet food manufacturers in the industry, many of whom do not clearly label the species of the fish or its origins on their packaging.

Traceability and sustainability are a top priority at WOOFS and in the never-ending circle of trying to do the right thing for ourselves and trying do the right thing for our fragile planet, they believe that at last they have produced a range of fish-based treats for your dogs that meet both criteria.

Animal lovers are increasingly choosing seafood options that are good for their pets and the ocean too; which is why all WOOFS Dog Treats are MSC (Marine Stewardship Council) certified. They were awarded the inaugural MSC UK Pet Food Brand of the Year award at the 2021 MSC UK awards.

When you buy fish and seafood with the blue MSC ecolabel, you're helping to protect our oceans, driving change above and below the water and helps to ensure our oceans remain viable and healthy.

Using the blue MSC ecolabel on WOOFS Dog Treats helps their customers to identify sustainably sourced fish and seafood.

Yeowww!
Yeowww!® catnip is made by DuckyWorld who works closely with private farmers to grow, manage and harvest the best organically grown catnip on the Earth. No chemicals or pesticides are used in cultivation, which means Yeowww!® Catnip is completely safe for cats and humans.

Each and every one of the toys is stuffed full of premium, organically grown catnip. No cotton fillers, no plastic pieces, and certainly none of that cheaper ‘toy grade’ stuff.

Yeowww!® toys are handmade in the USA. The fabric is high quality cotton twill strong enough to withstand as much scratching, biting, bunny-kicking and slobber a cat can dish out. Each toy is individually stuffed and hand-sewn so people know they are getting a toy with a touch of personality as well as being carefully handcrafted.
Shop By Ingredients
Algae
Algae supplements are a rich natural source of omega-3 fatty acids, antioxidants, and essential nutrients. Often used as a sustainable alternative to fish oil, algae can help support brain, heart, joint, and skin health in pets. Certain algae, like spirulina and chlorella, are also known for their detoxifying properties and immune-boosting potential.

Arnica
Arnica is a perennial herb in the daisy family, which flowers June to August. Arnica is used externally (but not on broken skin) to promote healing and to help with bruising, or given orally as a homeopathic remedy. Arnica is useful for soreness and bruising, especially if this is mainly felt in the muscles and softer tissues of the body.

Ashwagandha
Ashwagandha, or Withania somnifera, is one of the most widely used and highly regarded Ayurvedic herbs. This powerful anti-oxidant is well known for its apoptogenic properties to support your pet’s ability to adapt to stress. Ashwagandha, also known as Indian Ginseng, is one of Ayurveda’s most prized anti-aging nutrients, supporting a healthy immune system, mobility, stress-relief and calming.

Astaxanthin
Astaxanthin is a member of the carotenoid family and a powerful antioxidant. Astaxanthin helps protect cells, organs, and tissues from oxidative damage, even in places like your pet’s eyes, spinal cord, brain, and nerves. Provides the immune system with the support that it needs.

Boswellia
The gum-resin from the Frankincense tree is known as Boswellia serrata, and posseses powerful anti-inflammatory, anti-arthritic and analgesic properties. Used to soothe sore, stiff joints and muscles, Boswellia can provide support to pets with reduced mobility due to arthritis or old age. This natural supplement synergises with turmeric, and works well alongside glucosamine and chondroitin to support connective tissue and joint health.

Calendula
Calendula Officinalis is also known as pot marigold, and its yellow flowers are familiar to many. Most commonly used in balms, lotions and ointments, Calendula is best known for its soothing and healing properties.

Its anti-viral, anti-bacterial and anti-fungal properties make Calendula a first choice for abrasions, minor cuts & wounds, rashes, insect stings, chapped skin and even sunburn.

Calendula helps to stimulate minor wound healing by encouraging epithelial growth. Used internally, it can support the immune system, aid liver function and calm the nervous system.

Read more about this wonderful plant by reading our blog on the Benefits of Calendula.

Chondroitin
Chondroitin is a key component in supporting your pet's joint health by slowing the deterioration of cartilage. Chondroitin works synergistically with glucosamine to protect cells called chondrocytes, which are responsible for cartilage formation. For further reading, check out our blogs about joint support.

Clay
Clay is a powerful natural ingredient used to support your pet’s health from the inside out. Rich in minerals and known for its detoxifying properties, clay can help bind and remove toxins, soothe digestive upset, and support healthy gut function. It may also be used externally to soothe irritated skin and support natural wound healing. Whether ingested or applied topically, clay is a gentle yet effective addition to your pet’s wellness routine.

Collagen
Collagen is the most abundant protein in your pet's body, responsible for providing structural support to connective tissue. Best known for its role in supporting healthy, flexible joints, collagen also supports skin, coat and digestive health.

Collagen's restorative properaties can help to fortify the gut lining, reducing permeability.

Colostrum
Colostrum is the nutrient-rich first milk produced by mammals, containing essential immunoglobulins, antimicrobial peptides and growth factors for the development of newborns. When used as a dietary supplement, colostrum naturally supports your pet's immune system, digestive function, appetite and overall wellbeing.

Along with its unique immune-boosting benefits, colostrum is also a natural source of MSM, a key component in joint health and mobility. Combined with the growth factors found in colostrum, these compounds promote cellular and tissue health, muscle mass, bone density and ligament health.

CoQ10
Coenzyme Q10 (CoQ10) is a powerful antioxidant, key to the basic functioning of all human and animal cells. Also known as ubiquinone, CoQ10's benefits range from acting as a protective agent for the heart and cardiovascular system, to supporting immune health.

CoQ10 is also found naturally in foods such as organ meats such as the heart — a concentrated source of this supernutrient!

Digestive Enzymes
Digestive enzymes are produced in the pancreas, and are secreted to help break down food efficiently in your dog's small intestine. These enzymes, help convert food into smaller pieces that can be used for energy, cell growth, and various bodily functions. Modern diets are lacking in enzymes, generally through heat processing, such as in kibble, canned and cooked food. Even raw diets can be lower in enzymes—in the wild, dogs would get extra enzymes from the guts of their prey, not just the raw meat.

If your dog suffers with pancreas issues (including chronic pancreatitis and EPI), SIBO, IBD or leaky gut, digestive enzymes may help. Browse our range of supplements containing digestive enzymes, inlcuding probiotic blends.

Echinacea
Echinacea (Echinacea spp), or purple coneflower, is best known for its uses in supporting the immune system. Alongside a number of active consituents, echinacea possesses natural anti-inflammatory and anti-microbial properties. These properties provide natural support for a healthy immune system in your pet.

Egg Shell Membrane
Egg shell membrane is the nutrient-rich protective barrier found between the shell and the albumen, or egg white. As a nutritional supplement, egg shell membrane is a source of undenatured collagen and hyaluronic acid. Proteins elastin and glucosamine promote tendon and joint health respectively.

This combination of powerhouse ingredients for joint health make it easy to see why egg shell membrane has been shown to reduce pain and improve function in dogs suffering with joint problems.

Evening Primrose Oil
Evening Primrose Oil is high in gamma linolenic acid (GLA), an essential fatty acid. Ideal to help maintain healthy skin and coat condition and reduce scurfiness or dryness. Evening Primrose Oil is believed to restore the balance in reproductive hormones that can otherwise influence behaviour and coat quality.

Fenugreek
Fenugreek, also known as trigonella foenum-graecum is a member of the pea family. Fenugreek flowers May to July and is yellowish-white, singly or in pairs. Fenugreek has anti-inflammatory, antibiotic, antiseptic and anti-viral properties, and works well synergistically with garlic.

This licensed herbal medicine is used to relieve the symptoms of arthritis but it can also be used for the symptomatic relief of minor infections, skin conditions and coughs. It can also be useful in pets with atopic dermatitis (eczema), or cystitis.

Garlic
Garlic is known as the king of the herbs and is full of nutrients. Garlic can be given as a general supplement because of its wide-ranging action on the body as well as being a specific herbal remedy for coughs and upper respiratory conditions. Garlic is an antioxidant, expectorant, has anti-viral, antiseptic and antibiotic properties. Garlic can be used to reduce the level of parasites in dogs and is effective to repel fleas and worms. Garlic stimulates normal digestive processes and can be used for a wide range of skin conditions. Garlic can remove toxins from the body, supports the immune system to help increase resistance to infection, especially for the older pet.

At Healthful Pets we sell Garlic and Fenugreek by Dorwest which are both licensed herbal supplements, as well as garlic in liquid form for topical application. Garlic has also been added to other supplements for fleas and ticks, intestinal health and skin conditions.

Learn more about the benefits of garlic supplements and how safe garlic is for dogs on the Healthful Pets blog.

Glucosamine
Glucosamine can be used for the repair of connective tissues such as cartilage by stimulating the production of glycosaminoglcans (GAGs). Glucosamine is often supplemented to augment the body's normal production and especially when in old age and arthritis demand exceeds the body's normal production. Glucosamine works well with Chondroitin. For further reading, check out our blogs about joint support.

Green Lipped Mussel
Green-lipped mussels (Perna canaliculus) are a type of shellfish native to New Zealand, known for their distinctive green edge along the shell. Rich in omega-3 fatty acids, glucosamine, chondroitin, and antioxidants, they are great for supporting joint health.

Lavender
Lavender, or lavandula, has been used for medicinal purposes for over 2,500 years. Lavender is a calming herb which may help to relieve anxiety, especially for anxiety surrounding car journeys. In addition compounds of the oil in Lavender have antifungal and antimicrobial effects which may aid healing, may help with allergies, burns and ease aches and pains.

Milk Thistle
Milk Thistle is a herbal liver protector and can protect the liver in many ways. Milk Thistle's active ingredient is silymarin which protects the liver at the level of individual cells. Milk Thistle is also a potent antioxidant slowing the inflammatory response helping to prevent further liver damage. Milk Thistle can be beneficial for those pets on daily medications which are metabolized by the liver or damaged livers. Milk Thistle may also be useful for problems which are related to the liver such as skin conditions, gastrointestinal upsets and dysfunctions in the immune or hormonal systems.

Mint / Peppermint /Pennyroyal
Mint is an aromatic herb that has historically been used to help soothe upset stomachs, reduce gas, reduce nausea and help with travel sickness. Pennyroyal is the smallest and strongest smelling of the mint family with the oil in the leaves helping to repel fleas.

MSM
MSM (Methylsulfonylmethane) is a naturally-occurring organosulfur compound. Organic, biologically active sulphur is extremely important for health and the formation of connective tissue, healthy skin, amino acids and blood proteins. The largest concentrations are found in joints, hair, skin, and nails. However, as part of the aging process, MSM in the body begins to decrease and so deficiencies may occur.



MSM has many benefits including: as a natural analgesic and pain reliever which can help in joint pain such as in the case of arthritis, hip dysplasia and other joint problems, MSM can alleviate the symptoms of some allergies and MSM is an antioxidant which quenches free radicals produced as a result of stress and pollution.

Multi-Vitamin Supplements
A range of Multi-Vitamins Supplements to support your pet's health, in a range of formats including liquid, tablet, powder, granules and soft chews.

Mushrooms
Mushrooms and the many beneficial bioactive compounds they contain can benefit the health of your dog in a number of ways and have been used to support health for thousands of years.

An important component of the mushroom are the beta-glucans which are protected by the mushroom’s thick chitin wall. When extracted this process makes the important beta-glucans and other active medicinal ingredients available to your dog.

Microbiome support - the fibre in mushrooms that consists of beta glucans and chitin, provides food to many beneficial microorganisms in the microbiome. A healthy microbiome supports a balanced immune system as well as the immune system response to potential allergens.

Immuno-modulation - The Beta-glucans and other active molecules found in mushrooms including triterpenes, nucleosides, flavonoids and phenols, which all contribute to a better balanced immune system. Supporting the immune system can also help to reduce its reactivity to allergens.

Anti-histamine Action - two mushrooms Reishi and Chaga both contain special molecules called triterpenes that have anti-histamine properties.

Neem
Neem is a fast growing evergreen tree (Azadirachta indica) which was first discovered in south-east Asia. What makes the Neem tree so unique is that nearly every part of the tree's structure has beneficial properties - from the leaves to the bark and the oils!

Researchers have isolated over 150 compounds from the Neem tree that work synergistically to naturally protect itself from bacteria, fungus, pests, and other threats.

Neem's Beneficial Properties The Neem tree has been used for over 4,000 years to treat a variety of health problems ranging from skin issues, dental care, infections, and inflammation to malaria. The most pronounced beneficial features of the Neem tree have been it's strong pest repellency, anti-viral, antibacterial, and anti-fungal properties. Neem has been shown to improve the condition of skin, reduce inflammation (dermatitis), and increase the flow of blood to the skin to help it naturally repair itself.

Nettle
Nettle is a nutrient-rich plant traditionally used to support skin, coat, and joint health in pets. Naturally high in vitamins (including A, C, and K), minerals such as iron and calcium, and anti-inflammatory compounds, nettle can help soothe itchy skin, support seasonal allergies, and maintain overall vitality. It’s also thought to promote healthy circulation and urinary tract function.

Omega Rich Oils for Pets
Omega oils are an excellent way to support your pet’s overall health and wellbeing. These essential fatty acids, particularly Omega 3 (EPA and DHA) and Omega 6 are often lacking in everyday pet diets, making supplementation a simple and effective addition to their routine. Regular use is a proactive way to help maintain optimal health across all life stages.

Omega 3 oils are widely recognised for supporting key areas of your pet’s health, including the immune system, skin and coat condition, joint health, heart health, and brain and eye development and maintenance. They can also help improve coat quality and support pets with dull coats, itching, or joint-related issues, contributing to overall vitality and comfort.

Balanced Omega 3 and 6 blends further enhance these benefits by helping to regulate skin renewal, soothe sensitive or dry skin, and promote a healthy, glossy coat. Together, these oils work to nourish your pet from the inside out, supporting everyday wellbeing and helping them look and feel their best.

Alongside traditional marine sources, algae and plant-based omega oils offer a high-quality alternative source of essential fatty acids, ideal for pets with sensitivities or for owners seeking a more sustainable option.

Our Omega oils come in liquid format as well as capsule form.

Probiotics
Probiotics are live beneficial bacteria that support your pet's gut health by promoting a balanced microbiome. These "good" bacteria can aid digestion, support a healthy immune system, and crowd out harmful pathogens. Over 80% of your dog's immune system is in his gut!

For pets, probiotics are particularly important in managing digestive issues, improving nutrient absorption, and enhancing overall well-being. Regular use of probiotics can help maintain a healthy gut, reduce symptoms of allergies, and alleviate digestive upset like diarrhea.

Choosing the right probiotic for your pet can be overwhelming, why not check out our blogs for advice on our popular Four Leaf Rover and Adored Beast probiotic ranges?

If you have a puppy with an upset tummy and you are looking for a probiotic have a read of this blog, which includes natural solutions. Most probiotics are suitable from 6 months +, this blog offers options for those younger puppies.

Pumpkin
Pumpkin is a nutrient-rich ingredient commonly used in dog supplements for its digestive and overall health benefits.

Naturally high in dietary fibre, pumpkin helps regulate bowel movements, supporting dogs with both constipation and mild diarrhoea. It’s also a good source of essential vitamins such as A, C, and E, along with antioxidants that contribute to immune health and skin condition.

Additionally, pumpkin contains beneficial minerals like potassium and iron, which support muscle function and energy levels. Gentle on the stomach and highly palatable, pumpkin is a versatile, natural addition to canine wellness formulas.

Quercetin
Quercetin is a plant pigment (flavonoid) commonly found in apples, dark berries and leafy green vegetables. Its natural antihistamine, anti-inflammatory and antioxidant properties make quercetin beneficial for all dogs, but particularly those who suffer from allergies, seasonal itching or need an immune boost.

Quercetin has a low bioavailability on its own – combining it with vitamin C, digestive enzymes like bromelain, or opting for liposomal quercetin, can improve absorption in your pet's body.

Rose Hip
Rose hips or Dog-Rose (Rosa Canina) are at their best in autumn when they look stunning in the hedgerows. Rose hips are a great source of vitamin C but it also provides an abundance of other nutrients including vitamins A, B1 and B2 and is particularly rich in antioxidants. Rose hips also help to maintain a healthy collagen and therefore can help with joint pain.

Seaweed
Seaweed is high in protein and is one of the richest source of minerals and amino acids found in a plant source. Seaweeds are rich in iodine. Seaweed have many health benefits including supporting the immune system, energy production, skin and coat health especially pigmentation.

Slippery Elm
Slippery Elm Bark is the inner bark of the slippery elm tree which is not only packed with nutrients, but has wonderful lubricating and anti-inflammatory properties. Slippery Elm acts as a soothing, demulcent that lubricates the digestive tract.



Use when your pet has an upset stomach, for example as a result of a change in food which may cause a temporary GI upset. This can also be a result of tension or stress, such as a change in a daily routine or going on a trip. In cases of diarrhea consider slippery elm to ease the symptoms, along with a probiotic supplement for pets. For severe, acute GI problems consult your veterinarian promptly.

Spirulina
Spirulina is an algae which is 60% protein and which is readily absorbed into the blood stream making this perfect for dogs which are unwell or have lost their appetite. Spirulina is also high in the essential fatty acid Gamma Linolenic acid (GLA) which promotes healthy skin and coat. Spirulina is an antioxidant which supports the immune system, especially helpful for the older dog. Spirulina can also support their aging eyes. Spirulina can also help the dog which loves to eat grass.

Turmeric (Curcumin)
Tumeric is the common name for Curcuma longa an Indian spice. One of tumeric’s major active constituents includes curcumin which is responsible for the vibrant yellow colour and is the principle curcuminoid and generally considered its most active constituent. Turmeric has antioxidant properties and may help to calm the GI tract.

St John's Wort
St John's Wort known as Hypericum Perforatum is a perennial herb indigenous to Europe. St John's Wort contains numerous compounds with documented biological activity. St John's Wort is often used to support anxiety and also has antiviral properties.

Valerian
Valerian is a famous herb to calm nervous disorders from anxiety, tension and discomfort both in humans and pets. Valerian is also an anti-spasmodic so ideal for upset stomachs. Valerian is very effective for most animals with separation anxiety or insomnia when your dog may whine or cry. Valerian can also be effective at times when your pet is most anxious such as before and after surgery, traveling, loud noises such as fireworks or thunderstorms, moving house.
Vitamin B
Vitamin B is an essential group of nutrients that supports your pet’s overall health and wellbeing. As a water-soluble complex, these vitamins play a key role in energy production, nervous system function, and maintaining healthy skin and coat condition.

Including B1 (thiamine), B6 (pyridoxine), B7 (biotin) and B12 (cobalamin), Vitamin B helps convert food into usable energy while supporting everyday vitality and balance.

Because Vitamin B is not stored in the body, levels can deplete more quickly, particularly in pets with increased nutritional demands or digestive sensitivities. Supplementation is a simple way to provide additional support where needed.

Vitamin B supplements can help to:

Support energy levels and vitality

Maintain a healthy nervous system

Aid digestion and nutrient absorption

Promote healthy skin and coat condition

Support pets during stress or recovery

A practical addition to your pet’s routine, Vitamin B provides gentle, effective support for overall wellbeing.
Vitamin C
Dogs do produce their own vitamin C, but under certain conditions such as stress or disease, this production is likely to be reduced and supplementation maybe useful.

Vitamin C also combats the damaging effect of the free radical and is necessary to support a healthy immune system. Vitamin C promotes healing, and bone and cartilage formation depend on collagen as a building material, which is only synthesised in the presence of vitamin C.

Witch Hazel
Witch Hazel is an excellent astringent, decreasing swelling and easing associated pain. Witch Hazel will cool inflamed skin and will make hot spots feel instantly better.
Blog

Nettle

Nettle is a nutrient-rich plant traditionally used to support skin, coat, and joint health in pets. Naturally high in vitamins (including A, C, and K), minerals such as iron and calcium, and anti-inflammatory compounds, nettle can help soothe itchy skin, support seasonal allergies, and maintain overall vitality. It’s also thought to promote healthy circulation and urinary tract function.