Swedencare has been selling ProDen PlaqueOff Animal since 2003. It is a 100% natural oral hygiene product that, according to several clinical trials, reduce plaque accumulation and the formation of tartar. It also improves bad breath in cats and dogs.
It all started in the 1970s when dentist Sune Wikner, by chance, discovered that one of his patients had substantially managed to reduce the formation of tartar and plaque by eating a diet rich in a certain marine algae.
In 1999, Sune Wikner together with his colleague Roland Fastberg, came across a dog in Swedish Lapland whose dental health had been positively affected by a pet food which contained the very same marine algae.
Today ProDen PlaqueOff is sold in almost 50 countries and has its headquarters in Malmö, Sweden.